Alison Abbott Franklin Email & Phone Number

Toronto, Ontario

• Effective planning, management and on-site execution of corporate and entertainment events including award shows, conferences, travel programs, web events and trade shows.
• Creation of event plans, project scope, and schedules to ensure all event logistics are properly budgeted, estimated and scheduled.
• Logistics for events including venue sourcing, vendor management, production management, marketing materials, sponsorship fulfillment, on-site execution.
• Trade show exhibitor coordination including, booth rental, décor, A/V, marketing materials, sponsorship fulfillment and shipping.
• Stage management of press conferences and media centres.
• Event production and hosting of webinar events.

• Trip Director: Ongoing on-site execution for several projects for Maritz clients within North America including pharmaceutical, financial, telecommunications and retail companies. Company names have been withheld due.
• January, 2011, 2012, 2013 –National Sales Conference Meeting for a Canadian pharmaceutical company.
• February, 2013 – National Sales Conference Meeting for a leading telecommunications company.
• May, 2011, 2012, 2013 –Incentive Travel Program for a major Canadian retail store.
• February, 2012 – National Sales Conference Meeting for a leading courier company.
• April, 2011 –North American Product Launch for a leading provider of Smart phones and tablets – Lead trip director for two American cities on the tour.Project Management:

• Planned and executed national Microsoft® events: large and small scale meetings, conferences, road shows, product launches and webinar events.
• Event logistics: venue sourcing, and vendor management, AV, décor, production management, catering, security, transportation, travel logistics, speakers, signage, shipping and temporary staff.
• Trade show exhibitor coordination including, booth rental, electrical, internet, décor, AV, marketing materials, signage and shipping.
• Responsible for event sourcing, financials and supplier contract negotiations.
• Developed and launched web events (first time in Canada) for Microsoft employees to market products and services using Microsoft® Office Live Meeting.
• Created training materials and provided training to the event team to produce and host webinar events.

Richmond, BC

• Contracted to develop and launch BCLC's first ever province-wide casino promotions at full service sites; this included the coordination of print, radio and point of sale marketing materials for 13 casinos.
• The first promotion increased revenue by $980,000 across 13 BC casinos and achieved an ROI of 4.9 to 1. The two week promotional periods were the two highest traffic weeks to date.
• Client requested two additional promotions for the 2003/04 fiscal year due to the success of the first promotion.
• The additional promotions increased revenue by approximately four million dollars and achieved an average ROI of 3.5 to 1
• Managed contest deliverables including off-site hosting of 13 semi-finalists to determine a grand prize winner.
• Other duties included the regulation, review and approval of all marketing materials produced by 4 of British Columbia’s Casino Service Providers.

Toronto

• Planned and executed client marketing and public relations campaigns including notable clients such as the Canadian National Exhibition (4 seasons), JUNO Awards and The Toronto Argonauts.
• Marketing campaign management (media planning, buying, promotions, sponsorships, budgets and timelines.)
• Media relations campaign management (press conferences, press kits, media coverage.)
• Special event management from initial planning to on-site execution.
• Marketing material development in conjunction with designers, studios and clients.Other clients included: HSBC Bank of Canada, Brewers of Ontario, Royal Agricultural Winter Fair (2 seasons), The Shaw Festival, The.

• Fundraising initiatives management (annual daffodil campaign, annual residential campaign.)
• Special event planning and coordination.
• Volunteer recruitment and management.
• Daily operations (office management, donation administration, volunteer liaison, created patient resource library.)

Bachelor Of Arts, Sociology

Activities and Societies: Vice President, Purple Spur Society, 1991

Post Graduate Certificate In Marketing, Marketing