Alison Abbott Franklin Email & Phone Number

Toronto, Ontario

Effective planning, management and on-site execution of corporate and entertainment events including award shows, conferences, travel programs, web events and trade shows.•Creation of event plans, project scope, and schedules to ensure all event logistics are properly budgeted, estimated and scheduled.• Logistics for events including venue sourcing, vendor management, production management, marketing materials, sponsorship fulfillment, on-site execution.• Trade show exhibitor coordination including, booth rental, décor, A/V, marketing materials, sponsorship fulfillment and shipping.• Stage management of press conferences and media centres.• Event production and hosting of webinar events.• Trip directing and on-site event execution.RECENT CONTRACT:Holmes PR - 2013 JUNO Awards in Regina, SK. – On-Site Event Manager JUNO Awards Nominee Press Conference: • Consulted during press conference strategy meetings to determine the press conference rundown and room lay-out. Stage managed the press conference presentation.JUNO Gala Dinner & Awards and JUNO Awards broadcast night:• Conducted a site visit to the host city venue to establish event requirements for the Gala Dinner and Juno Awards broadcast media room. This is a room where all National media gather to cover the awards and to interview and photograph the talent in attendance.• Consulted during bi-weekly logistics meetings.• Liased with CARAS security upon arrival in the venue city to determine and deal with any relevant matters for both events.• Assisted with the set-up of the media centre, including load-in, catering, and technical requirements.• Worked with the show’s production teams to determine the winners flow and talent wrangling to and through the media room.• Managed all volunteers and staff during the broadcasts. This included dispatching all talent wranglers as they guided the talent through each location in the media room.

Trip Director: Ongoing on-site execution for several projects for Maritz clients within North America including pharmaceutical, financial, telecommunications and retail companies. Company names have been withheld due to corporate privacy policies. • January, 2011, 2012, 2013 –National Sales Conference Meeting for a Canadian pharmaceutical company.• February, 2013 – National Sales Conference Meeting for a leading telecommunications company.• May, 2011, 2012, 2013 –Incentive Travel Program for a major Canadian retail store.• February, 2012 – National Sales Conference Meeting for a leading courier company.• April, 2011 –North American Product Launch for a leading provider of Smart phones and tablets – Lead trip director for two American cities on the tour.Project Management:• 2011 – Trade show coordination for Cisco Systems participation in three public sector trade shows (Showcase, E-Health and GTEC).• 2010-2013 - Online event production for several webinar sessions for Cisco Systems.

Planned and executed national Microsoft® events: large and small scale meetings, conferences, road shows, product launches and webinar events.• Event logistics: venue sourcing, and vendor management, AV, décor, production management, catering, security, transportation, travel logistics, speakers, signage, shipping and temporary staff.• Trade show exhibitor coordination including, booth rental, electrical, internet, décor, AV, marketing materials, signage and shipping.• Responsible for event sourcing, financials and supplier contract negotiations.• Developed and launched web events (first time in Canada) for Microsoft employees to market products and services using Microsoft® Office Live Meeting.• Created training materials and provided training to the event team to produce and host webinar events.• Ensured all event solutions met and exceeded client criteria and expectations.

Richmond, Bc

Contracted to develop and launch BCLC's first ever province-wide casino promotions at full service sites; this included the coordination of print, radio and point of sale marketing materials for 13 casinos. • The first promotion increased revenue by $980,000 across 13 BC casinos and achieved an ROI of 4.9 to 1. The two week promotional periods were the two highest traffic weeks to date.• Client requested two additional promotions for the 2003/04 fiscal year due to the success of the first promotion.• The additional promotions increased revenue by approximately four million dollars and achieved an average ROI of 3.5 to 1• Managed contest deliverables including off-site hosting of 13 semi-finalists to determine a grand prize winner. • Other duties included the regulation, review and approval of all marketing materials produced by 4 of British Columbia’s Casino Service Providers.

Toronto

Planned and executed client marketing and public relations campaigns including notable clients such as the Canadian National Exhibition (4 seasons), JUNO Awards and The Toronto Argonauts. • Marketing campaign management (media planning, buying, promotions, sponsorships, budgets and timelines.) • Media relations campaign management (press conferences, press kits, media coverage.) • Special event management from initial planning to on-site execution. • Marketing material development in conjunction with designers, studios and clients.Other clients included: HSBC Bank of Canada, Brewers of Ontario, Royal Agricultural Winter Fair (2 seasons), The Shaw Festival, The Elvis Story (Elgin Theatre), Garth Drabinsky’s The Island (Bluma Appel Theatre), Forever Swing (Elgin Theatre), First Canadian Title Insurance, Alliance Atlantis – Curb Your Enthusiasm

• Fundraising initiatives management (annual daffodil campaign, annual residential campaign.) • Special event planning and coordination. • Volunteer recruitment and management.• Daily operations (office management, donation administration, volunteer liaison, created patient resource library.)

Bachelor Of Arts, Sociology

Activities and Societies: Vice President, Purple Spur Society, 1991

Post Graduate Certificate In Marketing, Marketing