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Business-to-business (B2B) software executive with a 25-year record of excellence leading marketing efforts to increase and sustain revenue contribution. Demonstrated success launching new products, brands and markets on a global level. Charismatic, energetic and sincere, able to motivate and lead both direct and cross-functional teams and build strong and lasting relationships with analysts, media and the market.Strengths:* Executive leadership* Global marketing strategy* Budget and plan management* Messaging and positioning* Industry analyst and media relations* Public speaking
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Chief Marketing OfficerActo Jan 2022 - PresentToronto, Ontario, CaACTO is the #1 learning and insights platform for Life Sciences, purpose-built to help drive commercial and launch excellence. -
Founder And PresidentMessage To Market Jun 2012 - PresentNew York, UsMessage To Market was founded to help companies package their product and tell their story with the highest level of market insight, the keenest understanding of the competitive landscape and the most critical review of the product considered, to ensure a successful product launch (or re-launch) and rapid market capture. Founded in 2012, consult intermittently. -
Global Head Of Marketing, Life SciencesOracle Nov 2016 - Jan 2022Austin, Texas, UsA key member of the Global Business Unit executive team, responsible for directing, planing and managing the global marketing strategy and team to support the Life Sciences vertical solutions at Oracle. Successfully launched Oracle's Clinical One platform to the global market. -
Chief Marketing OfficerTrademarknow (Acquired By Corsearch) Aug 2014 - Sep 2016Helsinki, -, FiA key member of the executive team, built the Marketing function from the ground up, establishing the company's Marketing strategy, plan, and budget. Achieved positive, measurable results that contributed to the company's successful acquisition. -
Chief Marketing OfficerJibe (Acquired By Icims) May 2013 - Nov 2013New York, Ny, UsA key member of the executive team, responsible for leading all areas of Marketing for this start-up b2b software company. Brought in to build the Marketing function from the ground up and establish the company’s brand. Sourced and hired a high-performing marketing team and developed a Marketing Strategy, Plan and Budget for the company. Achieved significant results in a very short period of time. -
Chief Marketing OfficerRadisphere Jun 2011 - Jun 2012A key member of the executive team, responsible for leading all areas of Marketing for this early-stage b2b software company. Sourced and staffed a Marketing team and developed a Marketing Strategy, Plan and Budget for the company. Achieved significant results particularly in the areas of brand awareness, lead generation and media + analyst coverage.
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Vp, Product MarketingIntralinks Oct 2007 - Jun 2011New York, UsDirect Intralinks' global market strategy for the Life Sciences industry, responsible for all areas of Product Marketing. Led the successful launch and growth of the Life Sciences market, which contributed to the company's successful IPO in August 2010. -
Vp, MarketingIntralinks Nov 2005 - Oct 2007New York, UsDirect the global marketing strategy, budget, and team responsible for marketing Intralinks to the Life Sciences industry, Debt Capital Markets industry, and new markets.
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Vp, Strategic PlanningKeycorp Dec 2003 - Jan 2005Cleveland, Ohio, UsResponsible for driving McDonald Financial Group message and positioning, and developing strategic programs to achieve revenue goals and strengthen the McDonald Financial Group brand. -
Avp, MarketingKeycorp Feb 1999 - Dec 2003Cleveland, Ohio, UsPromoted three times in four years to positions of increased responsibility due to high performance, leadership and drive. Managed diverse areas of marketing including Corporate Marketing, Website Strategy and Brand Management.
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Marketing ManagerSterling Commerce Jan 1996 - Feb 1999Dublin, Oh, UsResponsible for all marketing efforts related to building and promoting Sterling Commerce strategic business partnerships with ERP solution providers.
Alison Muller Education Details
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Miami UniversityBusiness Psychology/Marketing -
Baldwin Wallace UniversityBusiness
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Berea High School
Frequently Asked Questions about Alison Muller
What company does Alison Muller work for?
Alison Muller works for Acto
What is Alison Muller's role at the current company?
Alison Muller's current role is Chief Marketing Officer at ACTO.
What is Alison Muller's email address?
Alison Muller's email address is as****@****ail.com
What is Alison Muller's direct phone number?
Alison Muller's direct phone number is +121272*****
What schools did Alison Muller attend?
Alison Muller attended Miami University, Baldwin Wallace University, Berea High School.
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