In my 15+ years of program & marketing leadership experience in the private sector, I have developed a passion for creating and executing customer-centric and data-driven strategies that drive growth and value for both customers and the organization. The time I spent in the public sector honed my skills in facilitation, executive engagement, and strategic thinking. (As well as perseverance and grit!) Most recently, I led marketing for Microsoft's US Retail & Consumer Goods business unit with a focus on digital transformation for our B2B customers. As the Director of Account Based Marketing (ABM) at GE Digital, I led the scaling and growth of the ABM program from its infancy of 2 clients to the coverage of all strategic enterprise accounts. In my time at GE, I developed expertise in sales enablement, customer innovation, digital marketing, competitive intelligence & customer insights, and government market strategy. From the strong foundation of an MBA from the University of Washington, highly-competitive fellowships, and work across industries, I have become a leader, strategist, collaborator, and trusted advisor, always looking for new ways to create value and impact for customers and organizations.Industries: Consumer Packaged Goods | Energy | Government | Manufacturing | Nonprofit | Philanthropy Retail | Software | Sustainability & EnvironmentSoftware proficiencies: Power BI, Tableau, Domo, Seismic, Salesforce, Dynamics, Marketo (Adobe), Adobe programs, Canva, various CMS platforms, G-Suite and Microsoft Office programs. Email alison.arbitrio@gmail.com directly with opportunities.