Alison Arnold Email & Phone Number

Grand Rapids, MI, US

Rockford, MI, US

• Worked cross-functionally across the organization to launch a B2B2C minimal viable product against a defined roadmap.
• Collaborated with numerous internal teams to design and develop unique site features, create reporting, and document processes for the B2B2C Customer Site.
• Led the launch of Wolverine Worldwide’s first B2B2C Customer Site in September 2024 with zero high or medium severity issues and only 1 low severity issue to date.
• Navigated budget constraints that resulted in additional MVP scope and a delayed launch timeline.
• Delivered B2B2C Customer Site MVP functionality that included 4 additional features as compared to original MVP scope.
• Implemented a product roadmap, ensuring alignment with company goals, business requirements, and stakeholder expectations.

Rockford, MI, US

• Worked cross-functionally across the eCommerce team to gather and define requirements for enhancements on a defined roadmap.
• Defined detailed global business requirements and managed requirement execution through user stories and acceptance criteria.
• Launched 2 key product roadmap priorities and 4 major UX test win priorities in 2022 in partnership with Product Owner.
• Partnered with key global stakeholders to discover areas of opportunity.
• Owned and represented requirements in Agile ceremonies.
• Gathered feedback post-launch from key stakeholders to inform requirements for future enhancements.

Rockford, MI, US

• Created strategic site promotional strategies to meet sell-through targets and reduce margin impact.
• Leveraged internal reporting systems to create reporting templates to aid in product performance, inventory sell through and customer journey analysis.
• Utilized Salesforce Commerce Cloud to manage product catalogs, optimize search and sorting configurations, and set promotions.
• Managed and developed Associate Site Merchandiser.
• Worked cross-functionally with brand marketing and demand planning teams to plan seasonal key story and product line strategies.
• Forecasted inventory pre-season to support the site financial and promotional plans.

Rockford, MI, US

Grand Rapids, Michigan, US

-Partnered with merchant to develop and drive business and promotional strategies-Developed financial plans that met the assigned financial goals for sales, margin and turn-Created sub-category buy plans detailing sales plan and purchase quantities to meet or exceed financial goals-Managed item level exit strategies to reduce margin impact-Provided.

Grand Rapids, Michigan, US

Grand Rapids, Michigan, US

-Contributed to a 15.3% increase to sales plan for 2014 in Candles with a turn improvement of 18 bps.-Mentored and developed an Inventory Control Analyst Trainee over the course of 3 months. ICAT successfully managed desk after 2 months (February 2015 class).-Created seasonal buys and managed forecasts day to day while planner was on 3 month.

Grand Rapids, Michigan, US

-Completed clocks category review and implemented a new assortment for Spring 2013-Assisted core team in achieving a 5.97% increase to sales plan for the 2012 fiscal year-Collaborated with Yankee Candle vendor partners to create a marketing schedule that helped drive a 45% ($2.6M) sales growth in Yankee Candle over 2011

Columbus, OH, US

-Utilized in-the-moment coaching behaviors with associates to motivate and improve performance-Planned and supervised the execution of floor sets according to the corporate brand guide -Developed and piloted a visual merchandising seminar that was recognized by DM as a requirement for every store in district to execute -Managed a team of up to 24 people at.

Bachelor Of Science, Retailing

Visual Merchandising