Alison Arnold Email & Phone Number

Grand Rapids, Mi, Us

Rockford, Mi, Us

Worked cross-functionally across the organization to launch a B2B2C minimal viable product against a defined roadmap.• Collaborated with numerous internal teams to design and develop unique site features, create reporting, and document processes for the B2B2C Customer Site.• Led the launch of Wolverine Worldwide’s first B2B2C Customer Site in September 2024 with zero high or medium severity issues and only 1 low severity issue to date.• Navigated budget constraints that resulted in additional MVP scope and a delayed launch timeline.• Delivered B2B2C Customer Site MVP functionality that included 4 additional features as compared to original MVP scope.• Implemented a product roadmap, ensuring alignment with company goals, business requirements, and stakeholder expectations.• Fostered an agile mindset across collaborative teams.• Gathered customer feedback to inform development of future features.

Rockford, Mi, Us

Worked cross-functionally across the eCommerce team to gather and define requirements for enhancements on a defined roadmap.• Defined detailed global business requirements and managed requirement execution through user stories and acceptance criteria.• Launched 2 key product roadmap priorities and 4 major UX test win priorities in 2022 in partnership with Product Owner.• Partnered with key global stakeholders to discover areas of opportunity.• Owned and represented requirements in Agile ceremonies.• Gathered feedback post-launch from key stakeholders to inform requirements for future enhancements.

Rockford, Mi, Us

• Created strategic site promotional strategies to meet sell-through targets and reduce margin impact.• Leveraged internal reporting systems to create reporting templates to aid in product performance, inventory sell through and customer journey analysis.• Utilized Salesforce Commerce Cloud to manage product catalogs, optimize search and sorting configurations, and set promotions.• Managed and developed Associate Site Merchandiser.• Worked cross-functionally with brand marketing and demand planning teams to plan seasonal key story and product line strategies.• Forecasted inventory pre-season to support the site financial and promotional plans.

Rockford, Mi, Us

Grand Rapids, Michigan, Us

-Partnered with merchant to develop and drive business and promotional strategies-Developed financial plans that met the assigned financial goals for sales, margin and turn-Created sub-category buy plans detailing sales plan and purchase quantities to meet or exceed financial goals-Managed item level exit strategies to reduce margin impact-Provided coaching, guidance and direction to the Business Analyst to help develop their skill set

Grand Rapids, Michigan, Us

Grand Rapids, Michigan, Us

-Contributed to a 15.3% increase to sales plan for 2014 in Candles with a turn improvement of 18 bps.-Mentored and developed an Inventory Control Analyst Trainee over the course of 3 months. ICAT successfully managed desk after 2 months (February 2015 class).-Created seasonal buys and managed forecasts day to day while planner was on 3 month leave.-Implemented a top vendor in stock initiative for 3 largest volume vendors in 2014. All 3 exceeded LY sales dollars and achieved a minimum of a 30 bps in stock improvement.-Grew Yankee Candle 2014 Holiday program by 17% in sales dollars and 5% in sales units vs. 2013 through improved management of product flow and allocations -Assisted department leadership in developing and facilitating effective, productive monthly home planning staff meetings

Grand Rapids, Michigan, Us

-Completed clocks category review and implemented a new assortment for Spring 2013-Assisted core team in achieving a 5.97% increase to sales plan for the 2012 fiscal year-Collaborated with Yankee Candle vendor partners to create a marketing schedule that helped drive a 45% ($2.6M) sales growth in Yankee Candle over 2011

Columbus, Oh, Us

-Utilized in-the-moment coaching behaviors with associates to motivate and improve performance-Planned and supervised the execution of floor sets according to the corporate brand guide -Developed and piloted a visual merchandising seminar that was recognized by DM as a requirement for every store in district to execute -Managed a team of up to 24 people at one time-Acted as interim Store Manager from December 2011 – January 2012

Bachelor Of Science, Retailing

Visual Merchandising