Alison Baumann Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Fort Lauderdale, Fl, Us

Responsible for Kaplan Higher Education campus adverting, inquiry generation and enrollment growth across multiple regions. Brand steward for all KHEC brands.Successfully managed advertising on over 51 campuses and across 7 brands that provide on-ground, online and blended education.Partnered with Kaplan University in the launch and management of national brand campaign resulting in a 26% increase of enrollments nationally. Developed additional creative material to integrate ground campuses and developed tracking system of campaign results. Acquired and tested new advertising agency. Initiatives included billing processes, reporting development and brand training.Effectively launched new products nationally including new KHE brand - Kaplan University Learning Centers.Managed call center which created efficiencies in costs and media tracking.Integrated brand creative into direct marketing media campaigns successfully increasing brand awareness and student retention.Collaborated with admissions and development teams to implement lead flow automation leading to increased enrollment conversions.Analyzed performance, ROI and campaign impact against KHE objectives. Consult inquiry, enrollment and start data to implement advertising efforts that maximize a quality student result. Lead and motivated Advertising Associate team.

Fort Lauderdale, Fl, Us

Schaumburg, Il, Us

Responsible for all campus advertising, brand awareness and public relations through local and national marketing campaigns, with the goal of generating qualified student prospects for enrollment and building community and campus relations.Direct strategic planning and execution of multi-million dollar direct response marketing budget.Media / community liaison to include broadcast interview representation. Increased college’s visibility to the community by partnering with large media partners for special events, including Gasparilla Pirate Fest and Miami Fashion Week.Developed creative with ad agencies and managed marketing/advertising placement in media outlets to include TV, Print, Radio, Direct Mail and Online.Collaborated with executive management team on public relations strategies, new curriculum opportunities and retention initiatives. Through improved marketing strategies and strong community awareness prospect inquires increased 54% with minimal increase in budget and cost per enrollment decreased by 45% (2002 vs. 2007) Pioneered brand campaign for Academy division. Best practices have been adopted by branch campuses to build brand awareness and perception nationally.

 Grew attendance from 600 to 3,500 through aggressive grass roots marketing campaigns Employed collaborative methods to conceptualize and produce marketing materials and stage sets  Maximized fundraising through increased ticket sales  Employed a trade model for vendor acquisition in absence of marketing budget valued over $100,000.00Successfully negotiated first ever TV broadcast of STRUT in 2007