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SHRINKWRAP® focus is behavior change. We are a marketing research consultancy that brings together the discipline of psychological analysis with rigorous strategic thinking. In today’s environment, strategies that focus on “consumer insight” often are not sufficient to move consumers toward your brand. To be effective in the marketplace, your brand’s strategy must leverage consumers’ existing motivations, attitudes and beliefs to facilitate behavior change.SHRINKWRAP® research goes deep in the two areas most instrumental to behavior change:1) Identify the unspoken needs of the target consumer. Recent research in neuroscience demonstrates that much of our decision-making process happens below the level of consciousness. Traditional marketing research approaches engage only the cognitive, conscious functions of the brain. These approaches would be satisfactory if people made decisions based only on fact and logic, but that is rarely the case. 2.) Identify potential triggers for behavior change. Within the complexity of the target’s current behavior are the rational and non-rational scaffolding that supports current behavior. Belief Constructs must be enabled, flipped, or avoided in order to trigger new behavior. Behavior change theory and our practice tells us that the most effective way to create new behavior is to leverage existing attitudes and beliefs, not try to “change” them.

I work with individuals (children and adults), couples, and families to help them meet life challenges, inspire behavior change, and enhance communication for a more fulfilling life. I served as a parenting expert for the White House Office of National Drug Control Policy for a decade. In addition to private practice, I deliver programs to parents, students and educators in the tri state area on issues ranging from drug and alcohol prevention to parenting efficacy and communication skill building.