Alison Bo Email & Phone Number

Mountain View, California, Us

Mt. View, Ca, Us

Responsible for the execution of Zoomerang's acquisition and retention marketing activities both online and offline, via email and web. Key responsibilities included but are not limited to: Email campaign management:- Trigger/activity based campaigns- Project lead on ESP migration and implementation- Revised, implemented and optimized all email campaigns - Specific job functions included content/theme creation, copy/editing, landing page design direction and campaign analysis.Major contributor in developing strategy and execution of SEO initiatives:- CMS implementation- Assisted in creating and optimizing web pages, company blog, and social outlets (Facebook, Twitter, etc.)- Conceptualized and led media syndication project which included the creation of 25+ video tutorials, syndicated on over 50+ media outletsCreated, managed and conducted successful bi-monthly live product training program for prospects and subscribers.Managed designer, acted as liaison for all projects with team. Coordinated creative briefs, revisions/iterations, due/live dates as well as provided creative input and feedback on projects.Managed team budget, worked closely with accounting and marketing team to stay on track with forecast/budget.

Us

Milestones: - Promoted from Marketing Coordinator to Marketing Communications Specialist in March, 2006 -Completed and passed Google’s Advertising Professional Exam - received certification for a Qualified Google Advertising Professional September 6, 2006General Responsibilities:- Managed search engine marketing campaigns via Google and Yahoo!. Program included the build out of Ad Groups (15+), keywords (500+), ongoing tracking, reporting and optimization. - Responsible for end–to-end coordination and ROI analysis of ~50 seminars, speaking engagements, and trade shows per year- Coordinated the creation, production, and inventory of sales promotional items.- Analyzed and interpreted weekly, monthly and quarterly sales & marketing data.- Contributed to the development and implementation of direct and indirect mail programs. - Maintained marketing department budget.

Houston, Tx, Us

- Supported West Regional Office Executives - Assisted in the development corporate presentations, spreadsheets, competitive reports, agendas and drafted correspondence. - Served as liaison between Marketing, Sales, Public Relations, Professional Services, Finance and Accounts Payable.- Assisted in the maintenance of the marketing database, marketing material collateral and coordination of marketing efforts.- General Support: plan meetings, conference calls, events, maintain calendar, competitive research and continually looked for ways to optimize efficiency around the office.