Experienced sustainable tourism development specialist, Head of Sustainability for the Tourism Management Institute and independent Green Destinations representative. Working with destination managers and entrepreneurs to support their journey to become more resilient and sustainable. Co-founder of Acorn Tourism, the only Green Tourism Gold certified consultancy in the UK. Worked with more than 100 destinations and businesses across five continents, delivering strategic thinking, capacity building, niche market insights and developing tourism experiences and digital campaigns to diversify and promote their tourism offer. Previous experience covers publishing and consumer research with the Consumers’ Associations in London, Hong Kong, Penang and Sydney; and seven years producing high profile cause-related music events for global broadcast.Director of Acorn Tourism, Blogilicious.com, Associate Director of thinkingplace. Fellow of the Royal Society of Arts and Board Trustee of Rainbows4Children's Nicholas School in Ethiopia. Current and recent work includes:Institutional Development Expert, Jordan Tourism Programme, CBI - Netherlands Enterprise Agency 2021-25Sustainable Tourism Action Plan for Staffordshire and Stoke-on-Trent LVEP 2023-24Sustainable Tourism Certification Landscape, Visit England 2023-24Niche Tourism Market Intelligence Researcher for the CBI Netherlands Enterprise Agency, 2018-2025Community Tourism Routes for Forests and Peace in Colombia since 2019-22Destination Management Plan and ongoing support for Destination Livingstone, Tourism Investment Strategy, Zambia Ministry of Tourism 2019-22Bristol and Bournemouth, Christchurch, Poole Future Parks Accelerator Commercial Asset Strategies, 2020-21
Listed skills include Tourism, Business Planning, Destination Marketing, Market Research, and 13 others.