Alison Calder Email & Phone Number

Fort Myers, Florida, United States

Bonita Springs, Florida, United States

Spearheaded all marketing initiatives, including development of strategic plans, digital marketing, print advertising, promotions, packaging, website content, and Amazon content for the base PainBloc24 brand, PainBloc24 Flexi-Stretch Pain Patch and all new product innovations. Used consumer insights that helped guide us in developing strategic plans that led to packaging, advertising, promotions and products that resonated with consumers, drove sales growth and helped us achieve distribution in top national retailers.

Coral Gables, Florida, United States

Developed strategic marketing plans for all Kramer brands, including Fungi-Nail, Safetussin and HC Max, with main focus on Fungi-Nail, the leading toe and foot fungus treatment in the category. Responsible for execution of all marketing programs, including TV and digital advertising,consumer promotions, and in-store displays. Company was successfully sold to a private equity firm.

Estero, Fl

• Project-managed the relaunch of a line of vegetarian broths and bouillons for a marketing consulting agency specializing in natural and more environmentally conscious products. I initiated, implemented and analyzed consumer research and worked with a team to develop the brand strategy and new packaging. • Provided marketing expertise to the president of a consumer research company. Assisted in writing promotional materials and with business building ideas.

Bonita Springs, Fl

• Key member of a management team organized to relaunch the iconic South Beach Diet brand when it was purchased by a private equity firm in mid-2011. Key responsibility was the relaunch of food products into the retail marketplace, which had been discontinued prior to the new ownership. • Launched a line of cereal bars and diet bars starting at ground zero sales and achieved over $16 million in factory sales in our first 12 months• Expanded product line and grew base business achieving over $35 million in factory sales by the end of fiscal year 2013• Key liaison with design firm in development of packaging strategies and new designs. Modernization of cereal bar packaging resulted in achieving distribution in our #1 account, Walmart, a key objective of the company, and an increase in retail sales of 312%.

Led all marketing, advertising and consumer promotions for the largest immune support dietary supplement in the U.S. Helped build Airborne from a three-sku, niche brand with limited distribution to a $160 million brand with multiple sku's and a national presence in every major retailer in the U.S. in just two years.