Alison Colclough Email & Phone Number

Uk

Creating impactful marketing campaigns and product launches for customers and channel partners. Driving collaboration and communications marketing in office and call centre customer segments.Establishing a global strategic alliance marketing team, developing strong technology alliance partner relationships to effectively co-market audio and video solutions with Microsoft, Google and Zoom. Creating assets including product, lifestyle and contextual images, videos, sell-in decks, infographics, sales enablement tools, collateral and more, for internal, partner and public web sites.Developed a global case study program, with 65+ customer stories on new products and solutions.

Uk

Supported business growth with Account-Based Marketing and tactical marketing in growth territories. Managed major events including Mobile World Congress, sales conferences and roadshows. Used marketing automation for customer emails and newsletters, responsible for database management, content creation, layout and tracking. Skilled in Marketo, Exact Target and Constant Contact email tools.Drove awareness and engagement with thought leadership content including collateral, web pages, blogs, press releases, and case studies. Used gated content on third party sites to drive lead generation.

All-round marketing services contract role following a family career break.

United Kingdom

Gained wide marketing experience in succession of roles with global networking company (now part of HP).Global responsibility for corporate branding, collateral, content and web development.Managed $2 million+ budget and team of 11 in the UK and US.Developed new global advertising campaign and collateral guidelines to refresh brand positioning.Created case study program to provide regular flow of customer win stories.Created sales tools including collateral, videos, packaging and web content in multiple languages. Provided tailored marcomm support for events including major launches and analyst summits.Revamped global web sites with award-winning updated design & improved navigation. Created an online marketing toolkit making content easily accessible by partners and internal sales.

Set division's objectives with senior managers; worked with local teams to develop and implement detailed, measurable plans; managed budget execution and tracked and presented results each quarter.

Launched new service products & programs, including web-based services and professional services. Created collateral and sales tools including literature, global welcome packs, case studies and PR.

All-round marketing role, responsible for all marketing spend and activity with one staff member. Created sales collateral with new visual identity and launched quarterly printed newsletter. Managed direct mail, advertising, range of events and PR (creating Stockbroker of the Year award).

Uk

Range of marketing roles within BT Visual & Broadcast Services, BT Business and BT International.Increased revenue for the Home Direct service by launching with new operators including US Sprint. Managed a multi-million pound advertising campaign using billboards, print adverts, merchandising and collateral, analysing market research to identify trends and improve segmentation. Responsible for all collateral (brochures, technical datasheets, sales guides, newsletters) and busy schedule of exhibitions, roadshows and events. Developed campaign material for product launches and special offers including direct mail, advertising, press releases and case studies. Three staff.

First role after graduation, starting in sales support then moving into account management.