Alison Collins Lundberg Email & Phone Number

New York, Ny, Us

Ali Lundberg is JPR’s President and brings more than 20 years of experience in public relations, social, marketing and communications to the team. At JPR, Ali oversees the LA office, as well as public relations, social media and integrated media strategies for top tier travel and tourism clients including Disney Signature Experiences, InterContinental Los Angeles Downtown, MacArthur Place, Mountain Shadows, Thompson Playa del Carmen, Great Wolf Lodge and leading spas and destination resorts including Rancho Valencia, Rancho La Puerta, L’Auberge de Sedona, Mountain Trek, Rancho Pescadero and others.

New York, Ny, Us

Sedona, Az, Us

-- Develop and execute integrated strategic public relations, online marketing communications, and social media plans along with supporting budget for all properties -- Manage all public relations efforts for the properties, including press releases, media pitching, inquiries, interviews, photo shoots, broadcast segments and familiarization trips-- Execute social media tactics, advertising, contests and campaigns on Facebook and Twitter, as well as perform all online monitoring of the properties on websites including TripAdvisor and Yelp, and analyze web traffic, demographics, campaigns and ROI on Google Analytics -- Oversee internal and external communications throughout hotels to include in-room collateral, restaurant promotional pieces, spa initiatives, guest communications, email newsletters and e-marketing tactics -- Work in conjunction with hotel and spa department heads to determine and promote newsworthy packages, activities, retreats, promotions and events -- Oversee the public relations and SEO/online marketing agencies, as well as work in conjunction with Enchantment Group’s creative/advertising firm -- Assisted in the strategy, creation, development and launch of new websites for the Tides Inn, Enchantment Resort and Mii amo -- Plan, schedule and execute press trips, VIP stays, catalog shoots and all filming on property -- Responsible for the Enchantment Resort and Mii amo blogs, including overseeing the blog ambassadors and managing the scheduling, editing and posting of articles-- Represent Enchantment Group and its properties at national events and participate in media missions throughout North America -- Develop and maintain marketing communication programs with our partners, including Sedona Chamber, Arizona Office of Tourism, Phoenix CVB, Scottsdale CVB, Leading Hotels of the World, Virginia Tourism , and ALHI

Scottsdale, Arizona, Us

Travel, lifestyle and real estate clients included:InterContinental Montelucia Resort & Spa, Loreto Bay, Wolf Creek Utah, The Rim Golf Club, Chaparral Pines, Barrett-Jackson Collector Car Auction and Scottsdale Public ArtResponsibilities included:-- Build long-term client relationships through recommending, creating and delivering effective and strategic communication and public relations programs.-- Serve as the internal and external account services liaison for status information on all existing day-to-day business and maintain excellent relationships with clients by understanding and exceeding their goals.-- Coordinate all client projects including proposal development, budget management, schedule development and tracking.-- Write and disseminate press materials including media advisories, press releases, biographies and backgrounders to local and national media.-- Organize media interviews, press conferences, broadcast segments and press trips.-- Provide insight and direction on developing effective collateral materials including direct mail pieces, invitations, promotional products and newsletters.-- Develop ideas and coordinate the implementation of tactics to gain exposure in the marketplace, areas include media relations, special events, community outreach, sponsorships and other tactics.-- Prepare new business presentations and pitch to potential clients.

-- Developed and customized presentations, executed direct marketing programs, wrote copy for the company website, planned and managed annual trade show calendar, managed and coordinated in-house presentation events and researched industry trends.-- Coordinated the registrations, sponsorships, travel, events and logistics for all industry tradeshows, conferences and corporate events.-- Responsible for the copy, design and dissemination of all PMCS press releases, award entries and newsletters.-- Managed the development of collateral materials including brochures, sales sheets, trade show materials, advertisements, and served as the agency relationship manager to meet deadlines and budgets.-- Managed the Marketing Department’s budgets for promotional products, event production, media buying, travel and sponsorships.-- Worked with human resources department and organized corporate initiatives and introduced new programs to the staff.

-- Developed, determined and managed the production of the editorial content of ITEM each month.-- Managed the entire editorial department in a fast paced, deadline-driven environment.-- Researched, conducted interviews and wrote lifestyle articles on a variety of topics, including travel, spa, beauty and fashion. -- Executed all public relations and corporate communication efforts, including the development of press releases, invitations, and special events while being focused on maintaining relationships with members of the media.

Scottsdale, Az, Us

-- Managed the public relations, advertising, special events and media buying efforts for clients in the fashion, entertainment and real estate industries.-- Wrote and disseminated press materials including media advisories, press releases, biographies and backgrounders for real estate clients.-- Oversaw the development of creative advertising campaigns and copy writing.-- Tracked all media placements and maintained editorial deadlines with both local and national publications.-- Developed budgets and implemented print media programs.

-- Managed the trafficking and proofing of all advertisements and collateral pieces.-- Responsible for writing and editing all print pieces, including white papers, advertisements, promotional materials and press releases.-- Coordinated all local and national media relations and trade shows.-- Assisted in the media buying process and monitored deadlines for both the marketing department and the merchandise division.

Scottsdale, Arizona, Us

-- Developed, wrote and disseminated press materials to the local and national media.-- Organized special events, charity sponsorships and promotions.-- Assisted in the development and execution of strategic marketing and media plans.-- Wrote new business proposals and prepared RFPs.-- Developed budgets and estimates for clients.-- Worked on clients in the real estate, tourism, resort and restaurant industries, including Z'Tejas, Sanctuary Camelback Mountain Resort & Spa, Scottsdale Hilton, FireRock Country Club and Buca di Beppo.

Bachelor Of Arts (B.A.), Journalism - Public Relations

Education record

Education record