The Lens Leadership | Transformative Leadership for the 21st CenturyTo drive impactful results in today’s fast-paced world, The Lens Leadership helps high-achieving professionals consciously stand at the intersection of business, technology, wellness, and humanity—with intention, purpose, and courageous leadership.Through personalized 1:1 coaching and powerful experiential programs, we support each client in uncovering and amplifying their unique leadership style. We believe that growth is an inside job—and it’s often uncomfortable. But it’s on the other side of that discomfort where the magic happens.By bridging human wisdom with business transformation, we empower leaders to turn so-called ‘soft skills’—like emotional intelligence, creativity, adaptability, and connection—into power strengths that drive exponential impact in the age of AI.The result? A ripple effect of clarity, confidence, and balance that transforms not only how you lead, but how you thrive—both personally and professionally. Let’s build the future of leadership, together.Alison is your champion, your challenger, AND trusted success partner in your journey.

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OpenWater is a curated community of high-achieving professionals with decades of experience. By fostering connections, delivering support, and shining a light on experience, we empower our members to re-imagine what’s next.

Lead product marketing for Edge, Cloud/SaaS, Application Acceleration (emerging) and WAN Optimization (flagship) portfolio technologies; responsible for all aspects of product and solution marketing and sales enablement worldwide. Go-to speaker for customer, channel, and sales-facing events. Notable campaigns: Work from Anywhere (fast pivot during pandemic included CNBC Mad Money spot with Jim Cramer); Zero Branch IT; Cloud Edge

Responsible for bringing to market emerging technology that redefined the convergence of storage, compute and networking for users at the edge, while centralizing and securing enterprise data in the data center or cloud. Influential in driving all facets of the business.

Start-up environment; was integral in driving the company to a successful exit, with a company acquisition by Microsoft for the Azure Cloud.The PaaS solution enabled on-demand cloud-access for compute-intensive applications (such as rendering, video indexing, data analytics and more).

Founded by the former CTO of Weta Digital, the studio that produced 'The Lord of the Rings Trilogy', the technology was initially developed to resolve business challenges being faced in the entertainment industry. Pixar was my most dominant client.

Cisco Sales Champion Award FY11 and FY12 (Top 10% in Sales)Sold Cisco Digital Media Suite into all segments: Enterprise, Commercial and SLED, with Apple as my most dominant client.

Led product and solutions marketing for all go-to-market initiatives for expended Cisco Data Center portfolio (server, storage and applications networking), responsible for team driving global launches, sales enablement, messaging, PR, event strategy and execution, digital marketing, channel/OEM marketing, and budgeting. EMC, HP, IBM, NetApp were key partners.

Responsible for product marketing efforts for Cisco's entry into storage networking. From its inception, I worked very closely with sales teams and product management, leading outbound marketing efforts that helped make Cisco the #1 enterprise-class storage networking vendor, and contributed to ramping an annual run rate of over $500M. Led strategy and execution team in PR, AR, content development, partner management, digital marketing, event marketing, field marketing, customer success, sales enablement, market analysis and overall budget management.

Responsible for quota and all 'sell-through' GTM with Brocade's largest global OEM customer.

Top seller consistently surpassing quota targets.

Top seller consistently surpassing targets selling to global enterprises; 200%+ revenue growth