Alison Raffalovich Email & Phone Number

Austin, Tx, Us

Palo Alto, California, Us

Lead industry analyst relations, public relations, executive thought leadership for SymphonyAI and our five vertical divisions.

Palo Alto, California, Us

Symphony RetailAI is a leading global provider of role-specific, AI-powered revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide – including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains.

Galveston, Texas, Us

Communications strategist for innovative clients in Texas, Louisiana and beyond. Getting the word out to key constituents about their unique strengths, value proposition and ability to deliver business-changing results.

Boston, Massachusetts, Us

Lead executive thought leadership, industry analyst relations, public relations and customer heroes program for a leading global retail price optimization innovator.

Alpharetta, Georgia, Us

Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Created by retail experts, our cloud-based SaaS solutions deliver amazing year-over-year ROI with an attractive total cost of ownership.Embracing the retail and science in our core DNA, we deliver machine learning solutions that retailers use to translate shopper insights and competitive response into high-impact results. With Revionics retailers gain leading-edge capabilities, an invested partner, and an evolving solution for today’s dynamic retail landscape. Learn more at www.revionics.com.

Round Rock, Texas, Us

Joined Actian through its acquisition of Pervasive Software in April 2013. Led joint Actian-Pervasive M&A communications initiatives, both internal and external, with blended Actian-Pervasive team. Positioned combined entity as a Big Data & Analytics innovator and leader with integrated strategic messaging, analyst relations, media relations, thought leadership, executive platform and social media programs. Strong leadership creating blended Actian-Pervasive corporate communications/marketing communications team that led the way for other integrated teams company-wide.At Pervasive Software, inspired corporate communications and creative services teams to drive success for established and startup product lines in a fast-paced, innovative market landscape. Created aggressive thought leadership platform for CTO and CTO-led Innovation Labs and general managers of product teams to enhance visibility, drive business development opportunities and deepen brand value. Publicized scientific and research results of joint Innovation Labs-University of Texas research projects. Cultivate deep relationships with industry analysts, media, influencers to gain strategic insights and create/leverage market opportunities. Inspire startup-paced performance in consistently profitable public company environment. Led communications strategy for M&A as both acquirer and target. Coached executives to hone opportunities and effectiveness for industry analyst, media and public speaking engagement.

Strategic communications counsel for technology clients from startups to NASDAQ-traded. Created and honed communications plans and content for corporate developments including product launches, strategic partnerships, executive succession, and competitive response. Executive coaching for both internal and external audiences. Deepened existing account relationships and acquired new accounts.

Us

Led communications for product releases, M&A transactions, public company financial results, market momentum and key partnerships for content management and collaboration software innovator. Reduced PR agency spend by 70% while driving increased visibility and sharpening messaging and positioning consistency and effectiveness. Acted as air traffic control for communications tactics and matrix across multiple product lines, geographies and constituents. Cultivated and coached executives for media, analyst and public speaking opportunities.

Recruited and managed team to accelerate growth at a venture-funded startup, ulimated executing a $700K marketing programs budget. Coached CEO and other executives to hone and deliver messaging for investors, industry analysts, media, prospects and customers to raise awareness. Tightly coupled with VP of Sales to provide marketing materials and programs to accelerate each phase of his defined sales process as mapped to the sales cycle.

Provided marketing leadership and strategy for 34 branches of a $485 million division of a publicly traded IT consulting services company. Worked with branch managers and corporate executives to identify core strengths and differentiators for each branch, establish focused practice areas and dramatically impact average hourly rates and utilization ratios for staff consultants. Built go-to-market plans and programs, leading a 10-person nationwide team to scale and deliver high-impact customizable programs across all regions and branches.

Led marketing efforts for principal- and employee-owned IT strategy and consulting services firm. Helped executives define practice areas and marketing strategies to best leverage staff consultants' expertise, align with market needs and trends, and drive growth in average billing rates and utilization. Also created and led the company's investor relations practice, providing IPO and investor relations strategy and execution for clients including Tivoli, Intelliquest, and I2 Technologies. Company success, profitability and growth led to acquisition by Renaissance Worldwide and resulting liquidity event for Sterling founders. Led communications team for acquisition-related messaging and positioning for internal and external audiences.

Austin, Tx, Us

Joined fast-paced venture capital-backed startup as MBA utility player doing accounting, finance, contracts, etc. Created marketing team once product was developed to catalyze awareness, visibility, messaging, and positioning to drive company to successful IPO. Created investor relations program and co-founded Austin chapter of National Investor Relations Institute. Served as marketing/communications liaison in strategic partnership with Intel including comarketing, cross-licensing, co-development and Intel equity stake in VTEL.

Mba, Marketing

B.A., Marketing