Alison Hinz Email & Phone Number

Lead day-to-day communication between client and internal teamsManage creation and implementation of holistic digital campaigns to support evergreen efforts as well as individual programsManage client social presence including outbound content, monitor and response, and third party partnerships with experience in a number of content management platforms such as Social Studio, Spredfast, etc.Establish paid media campaigns across digital channels to support client goals including sales, lead generation, awareness, and engagementUtilize social listening platforms to monitor brand and competitor digital conversation including conversation volume tracking, share of voice, sentiment analysis, conversation topic analysis, and moreCompile comprehensive reporting across all digital programs and ensure data is reviewed across teams for continuous campaign optimization Develop daily reporting to monitor digital conversation and facilitate the escalation of commentary as well as recommend action outside of established response protocolsWork with channel partners to run independent studies such as Facebook’s Brand Lift StudyDevelop and implement email campaign strategies using platforms such as Marketo, ExactTarget, My Emma, etc.Strategize and implement multi-faceted influencer campaigns with event, video, social, and long-form content integrationsConduct Amazon advertising to drive sales using Amazon Media Services

Montvale, New Jersey

Complete monthly reports to perform situation and take rate analyses for Mercedes Benz compact cars.Conduct competitive carline research to assist with forecasting and option planning for future models.Assist with the concept development and planning of events and outreach programs to drive customer feedback and interaction.

Greater New York City Area

Assist with research and completion of competitive analyses to create positioning strategies that differentiate Undertone.Market Undertone’s offerings such as targeting capabilities, advertising formats, and brand safety guarantees.Organize and manage materials used by the sales team to market Undertone.

Fairfield, Nj

Strengthen leadership and project management skills through internship project on Team Lead Development.Ensure the completion of delegated tasks through routine follow up and excellent communication.Maximize productivity and drive sales through effective routines and time management.Teach new routines and best practices to Team Members and Team Leaders to ensure an operationally sound store.

Greater New York City Area

Work with marketing team to manage and execute promotional programs.Work on competitive analyses, research the effect of social media on the success of promotional activities, and update readership profiles.Administrative responsibilities including presentations, advertiser prospecting, maintaining the media kit, etc.

Washington D.C. Metro Area

Monitor media trends, perfect reporting skills for publications and coordinate their releases.Participate in the planning and implementation of the "Thingamajig Invention Convention."Recruit, contact, and track volunteers and sponsors, as well as research venues and potential attendees.

Bachelor Of Arts (B.A.), Communications And Media Studies And Marketing, Magna Cum Laude

Activities and Societies: United Student Government, Fordham College Academic Dean's Council, The "Maroon" Yearbook, Student Life.

Education record

Took part in the The Fund for American Studies, specifically The Institute on Philanthropy and Voluntary Service, involving the completion.