Alison Deane Email & Phone Number

United Kingdom

San Jose, California, US

Global remit for the go-to-market strategy as a new, disruptive, direct liquid cooling (DLC) solution. Leading marketing disciplines in product, channel, digital, analyst, campaign, field and communications. Drive regional strategies on how to bring product to market with tier one partners and system integrators.

Provided product marketing, marketing communications, graphic design, digital transformation, lead-to-revenue strategy, and branding for a variety of B2B and B2C organizations. This required a full-stack, hands-on, research-driven, end-to-end approach within the data storage, cloud, VOIP, and environmental engineering markets.

San Francisco, CA, US

Designed and created consistent branding and wrote customer success stories for a modular suspended pavement solution that enhances urban forests and surrounding watersheds.

Sunnyvale, CA, US

Took Datrium from a stealth-mode startup to a revenue generating company in 8-months. Global remit for the go-to-market, product marketing, PR/AR, digital, and branding strategy

Tulsa, OK, US

Drove the product marketing and marketing communications strategy to include website redesign, product collateral, customer success stories, press relations, logo redesign, and social media.

Redmond, Washington, US

Drove and developed partner marketing and digital programs with Google, Microsoft, and AWS. Developed bottom and top-of-funnel marketing content – newsletters, customer references, third-party technical and business validation reports.

US

Drove the go-to-market strategy including media and analyst relations, branding and awareness program, developed the initial website, first partner marketing program, and partner sales kits for a new market entrant.

Drove company branding, media relations, lead generation, co-branded digital and direct mail programs with ~30 partners globally. Created actionable sales tools: analyst white papers, sales training decks and customer stories.

Newbury, Berkshire, GB

Managed a worldwide team of 20 to drive the creation and execution of solutions-based marketing programs for developer tools with partners.Worked across 3 business units and all regions to develop an integrated solution story, which was the first step towards creating Agile development GTM.

Newbury, Berkshire, GB

Led the product marketing team for the developer tools business unit to deliver product launches, messaging, collateral, customer references, and partner sales training for Delphi, C++Builder and Kylix.Championed the first business unit to develop marketing programs for worldwide field execution.Launched the “Got Kylix” program at BorCon, a worldwide.

US

Held corporate, partner and field marketing roles in the United Kingdom for UNIX operating systems.Developed a partner focused product launch process that was executed worldwide.Transferred to the United States to drive product marketing and partner programs for OpenServer and UnixWare.