Alison Debenedictis Email & Phone Number

Raleigh-Durham, North Carolina Area

Raleigh, North Carolina

Raleigh-Durham, North Carolina Area

Oversee creative direction for all marketing and sales materials for Dow, DuPont, Actagro, Schindler Elevator Corporation, Panasonic Coronal Energy and City Now, Syngenta, LORD, and Ply Gem, amongst others. Developed branding for Proximus, a new product for Actagro. Effectively concepted, marketed, and designed sales collateral, website redesign, and advertising launch campaigns (print, digital, social, OOH, radio) leading to increased sales and prominent university affiliations. Redesigned and launched Actagro.com.Branding, advertising, trade shows, events, case studies, social media, sales collateral, and giant light switches!The Holmes Report 2018 Corporate/B2B Agency of the Year

Original gouache and watercolor custom portraits and whimsical illustrations. http://etsy.com/shop/sprocketandlloyd

Design, strategy, and creative direction for companies large and small. Clients include New York Media, iCrossing, 12Twenty, Savoteur, Keratin Complex among others.

Greater New York City Area

Oversee creative direction for the Hearst Men's Group - Esquire, Popular Mechanics, Car and Driver, and Road & Track.Established first cross-platform and multi-title creative group. My team designed and produced all marketing materials (sell-sheets, presentations, collateral, premiums), custom print and digital advertising, photo and video shoots, and events for all four titles. We specialized in a 360 approach to all programs.Manage a team of designers, copywriters, and various freelancers.Concept, execute, and produce photo and video shoots. Specialized in branded content, producing over 40 videos within a year.Develop strategy and cross-platform design direction based on a client’s business goals and objectives. Custom programs tripled in revenue during my tenure.Clients include, but not limited to: Mercedes-Benz, Acura, Toyota, Ford, Lincoln, Cadillac, Macallan, Ketel One, Armor All, Castrol Oil, Samsung, Axe, Falken Tires, and Michelin.

Jersey City, Nj

Oversee creative direction of six eCommerce sites, Casa, BeautyBar, Look, YoYo, Bookworm, AfterSchool; and cross-site marketing initiatives.Manage a team of designers responsible for the branding and marketing of our six sites.Developed email marketing and landing page templates resulting in increased sales. Defined style guides for all brands to enhance user experience.Redefined the branding of Casa.com and BeautyBar.com in collaboration with the merchandising andmarketing teams.Concepted and produced photo shoots for Look and Diapers.com

Greater New York City Area

Manage and mentor the design team in a digital agency producing advertising campaigns appearing on Condé Nast’s sites, apps and iPad editionsResponsible for presenting ad concepts to clients and overseeing campaigns once sold to ensure their successConcept, execute, and produce photo and video shootsDevelop strategy and cross-platform design direction based on a client’s business goals and objectivesClients include, but not limited to: Barney’s, Chase, Diesel, Esteé Lauder, Ford, GUESS, Intel, Kraft, L’Oreal, Macy’s, Mercedes-Benz, Microsoft, Oscar de la Renta, P&G, Samsung, Sony, and Van Cleef & Arpels.Recognized as Condé Nast Marketer of the Year 2011

Designed custom interactive advertising campaigns comprising of rich media banners, microsites, sweepstakes, email, facebook applications, mobile sites, and host of other creative and innovative digital marketing effortsOversaw team of junior designers

Built and established a creative department at DailyCandyExecuted all design materials from inception to completion, including website and email design, information architecture, logo design, advertising and in-house promotional display banners, brand guidelines, event collateral, advertorial site mock-ups and execution, art direction for print publications, holiday gifts and premiums, product designDeveloped and defined a new aesthetic for the brand in conjunction with site redesignClients included, but not limited to: American Express, Hewlett-Packard, Philips Sonicare, Target, and Visa

Effectively hired and managed advertising production team, ensuring all deadlines were met in a timely manner while striving for 100% accuracy in executionWorked seamlessly with both sales reps and ad agencies in execution of large campaignsAssumed dual role of designer and manager for all custom campaigns for such clients as American Express, Target, and Visa

Designed product knowledge materials for the Factory and Crewcuts divisionsDesigned contest collateral and managed prize purchasing and distributionCreated and managed Intranet postings