Alison Dodd Email and Phone Number
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A highly versatile marketing professional and strategist. Substantial experience both in-house and agency-side, across B2B and B2C. Excels at context marketing - planning and executing highly effective content strategy, value propositions and creative assets for campaigns and strategic projects. Delivers against key business objectives while fundamentally meeting audience needs. Brings a positive approach and an experienced eye to every role or project.
Revere Agency
View- Website:
- thisisrevere.com
- Employees:
- 47
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Chief Strategy Officer (Cso)Revere Agency Dec 2021 - PresentMarlow, England, United KingdomRevere's strategy evangelist - championing insight, best practice, and fresh thinking to challenge approaches and mindsets across Revere’s portfolio of intelligence, strategy, and experience-led services. -
Strategy DirectorRevere Agency Jul 2016 - PresentMarlow- Driving positive customer behaviour by optimising the communications and content they see from our clients.- Leading all strategic content initiatives for existing accounts and new business opportunities.- Identifying ways to constantly improve the quality of the strategic thinking applied to client projects and campaigns.- Continually improving customer nurturing and retention through a more strategic approach - research and analysis, brand consistency, tailored narratives and value propositions.- Monitoring cultural and social trends, and their impact on each target audience’s attitude, behaviour and perception.- Offering direction that spans traditional marketing, as well as social, digital, events and video content.- As a company director, helping to drive the direction of the agency and support the wider team in achieving their business objectives.Revere is a creative marketing services agency that puts B2B and technology brands where they want to be: ahead. Our experience lies in delivering successful communications for some of the biggest brands. Our ambition is to stand at the cutting-edge, and to drive our clients forward. A creative studio that turns bright ideas into effective marketing. Straight-talking account managers who listen to what you’ve got to say. An entire team of people who really know their stuff – and still aspire to learn more. We have a reputation for talent, collaboration, details and results. And a track record of success. This is Revere. Where marketing transforms business. -
Creative DirectorRevere Agency Apr 2013 - Jul 2016Marlow- Responsible for the design, copy and video teams, and the creative output of the agency. - Developed content strategy for pitches, communications planning, value propositions and tailored asset creation. - As a company director, helped drive the direction of the agency and support the wider team in achieving their business objectives.At 21six, we deliver highly creative marketing across a broad range of sectors. Our team includes experts in technology, healthcare, sport, leisure, food service and beyond – so we’re able to offer the experience of specialists, with all the capabilities of a large integrated agency. -
Copywriter/Strategic ConsultantAlison Dodd (Freelance) Jul 2010 - Apr 2013London, United Kingdom- Worked as a consultant for both clients and agencies (promoted through word of mouth). - Responsible for copywriting and content planning/marketing for various brands and projects.Developed internal marketing campaigns and a range of B2B/B2C communications for clients including Acer, BlackBerry, British Gas, Coca-Cola, HP, Orange and Sky.
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Marketing ManagerFlixmedia Sep 2008 - Jul 2010London, United Kingdom- Took ownership of all internal and commercial content for this online media agency.- Responsible for all global PR and marketing for Flixmedia and its renowned consumer goods manufacturers, major retailers and publishers. - Managed trade press, an external PR agency, suppliers, creatives and a team of freelance scriptwriters across Europe. - Ran all new service projects and a successful 'augmented reality' campaign. - Wrote the majority of video scripts and regular videocasts.Developed PR, marketing and creative content for clients including Acer, Canon, LG, Panasonic, Vodafone, Wacom and Whirlpool. -
WriterAlison Dodd (Freelance) Jan 2008 - Sep 2008London, United Kingdom- Created strategic concepts and copy for online media and creative agencies.- Responsible for copywriting for various brands and projects.- Wrote an email campaign that generated enough interest for the National Football League (NFL) to create a successful flash mob video.Developed a series of long-term projects for AKQA, Balance and Flixmedia - and wrote copy for clients including Nike, NFL, Panasonic, Sainsbury's, Samsung and Sony.
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Head Of Copy/Strategic PlannerApril-Six Apr 2004 - Jan 2008Rickmansworth- Managed the copy department (six writers) and was a senior writer for this technology marketing agency.- Conceptual and copy lead on Symantec campaigns (across UK, EMEA and US).- Was part of the core strategy and presentation team for Symantec in Cupertino.- Strategic planner for new pitches and proposals.- Was key to the development of the Symantec Endpoint Protection 'Virtual Event' as part of a broader EMEA campaign; it yielded 40% more attendees than expected and won 3 B2B Marketing awards.Developed integrated campaigns and took them through to execution for a variety of technology clients, including Citrix, Microsoft, Seagate and Symantec. -
Marketing ExecutivePerception Group 2002 - 2003London, United Kingdom- Responsible for the marketing, content, PR activity and external PR agency for this digital agency.- Planned and developed internal events, plus digital, print and internal communications. - Established and produced SMS marketing campaigns.Developed a series of projects for clients including Apple, Conran and Mattel. -
EditorComputers Unlimited 2000 - 2002London, United Kingdom- Accountable for all written content for this distributor of creative software and hardware.- Developed and implemented brand guidelines.- Created the monthly magazine, which was distributed to 250,000 creative professionals.- Edited the bi-monthly Channel newsletter, which was distributed to 13,000 resellers.- Produced weekly e-news bulletins for 4,000 resellers.- Produced regular microsite for resellers and end-users.Gained a valuable ground-level insight into the IT Channel, while creating and editing content for clients including Adobe, Apple, Epson, Macromedia, Symantec and Sony.
Alison Dodd Skills
Alison Dodd Education Details
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English With Media & Communications Studies
Frequently Asked Questions about Alison Dodd
What company does Alison Dodd work for?
Alison Dodd works for Revere Agency
What is Alison Dodd's role at the current company?
Alison Dodd's current role is Chief Strategy Officer.
What is Alison Dodd's email address?
Alison Dodd's email address is al****@****ncy.com
What schools did Alison Dodd attend?
Alison Dodd attended University Of Wolverhampton.
What skills is Alison Dodd known for?
Alison Dodd has skills like Integrated Marketing, Digital Marketing, Advertising, Copywriting, Newsletters, Internal Communications, B2b, Email Marketing, B2b Marketing, Online Advertising, Public Relations, Online Marketing.
Who are Alison Dodd's colleagues?
Alison Dodd's colleagues are Helen Bourne, Nathalia Harris, Alyssa White, Dan Sillifant, Lauren D, Beth Pople, Caz Naish.
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Alison Dodd
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