Alison Dodd Email & Phone Number

Marlow, England, United Kingdom

Revere's strategy evangelist - championing insight, best practice, and fresh thinking to challenge approaches and mindsets across Revere’s portfolio of intelligence, strategy, and experience-led services.

Marlow

- Driving positive customer behaviour by optimising the communications and content they see from our clients.- Leading all strategic content initiatives for existing accounts and new business opportunities.- Identifying ways to constantly improve the quality of the strategic thinking applied to client projects and campaigns.- Continually improving customer nurturing and retention through a more strategic approach - research and analysis, brand consistency, tailored narratives and value propositions.- Monitoring cultural and social trends, and their impact on each target audience’s attitude, behaviour and perception.- Offering direction that spans traditional marketing, as well as social, digital, events and video content.- As a company director, helping to drive the direction of the agency and support the wider team in achieving their business objectives.Revere is a creative marketing services agency that puts B2B and technology brands where they want to be: ahead. Our experience lies in delivering successful communications for some of the biggest brands. Our ambition is to stand at the cutting-edge, and to drive our clients forward. A creative studio that turns bright ideas into effective marketing. Straight-talking account managers who listen to what you’ve got to say. An entire team of people who really know their stuff – and still aspire to learn more. We have a reputation for talent, collaboration, details and results. And a track record of success. This is Revere. Where marketing transforms business.

Marlow

- Responsible for the design, copy and video teams, and the creative output of the agency. - Developed content strategy for pitches, communications planning, value propositions and tailored asset creation. - As a company director, helped drive the direction of the agency and support the wider team in achieving their business objectives.At 21six, we deliver highly creative marketing across a broad range of sectors. Our team includes experts in technology, healthcare, sport, leisure, food service and beyond – so we’re able to offer the experience of specialists, with all the capabilities of a large integrated agency.

London, United Kingdom

- Worked as a consultant for both clients and agencies (promoted through word of mouth). - Responsible for copywriting and content planning/marketing for various brands and projects.Developed internal marketing campaigns and a range of B2B/B2C communications for clients including Acer, BlackBerry, British Gas, Coca-Cola, HP, Orange and Sky.

London, United Kingdom

- Took ownership of all internal and commercial content for this online media agency.- Responsible for all global PR and marketing for Flixmedia and its renowned consumer goods manufacturers, major retailers and publishers. - Managed trade press, an external PR agency, suppliers, creatives and a team of freelance scriptwriters across Europe. - Ran all new service projects and a successful 'augmented reality' campaign. - Wrote the majority of video scripts and regular videocasts.Developed PR, marketing and creative content for clients including Acer, Canon, LG, Panasonic, Vodafone, Wacom and Whirlpool.

London, United Kingdom

- Created strategic concepts and copy for online media and creative agencies.- Responsible for copywriting for various brands and projects.- Wrote an email campaign that generated enough interest for the National Football League (NFL) to create a successful flash mob video.Developed a series of long-term projects for AKQA, Balance and Flixmedia - and wrote copy for clients including Nike, NFL, Panasonic, Sainsbury's, Samsung and Sony.

Rickmansworth

- Managed the copy department (six writers) and was a senior writer for this technology marketing agency.- Conceptual and copy lead on Symantec campaigns (across UK, EMEA and US).- Was part of the core strategy and presentation team for Symantec in Cupertino.- Strategic planner for new pitches and proposals.- Was key to the development of the Symantec Endpoint Protection 'Virtual Event' as part of a broader EMEA campaign; it yielded 40% more attendees than expected and won 3 B2B Marketing awards.Developed integrated campaigns and took them through to execution for a variety of technology clients, including Citrix, Microsoft, Seagate and Symantec.

London, United Kingdom

- Responsible for the marketing, content, PR activity and external PR agency for this digital agency.- Planned and developed internal events, plus digital, print and internal communications. - Established and produced SMS marketing campaigns.Developed a series of projects for clients including Apple, Conran and Mattel.

London, United Kingdom

- Accountable for all written content for this distributor of creative software and hardware.- Developed and implemented brand guidelines.- Created the monthly magazine, which was distributed to 250,000 creative professionals.- Edited the bi-monthly Channel newsletter, which was distributed to 13,000 resellers.- Produced weekly e-news bulletins for 4,000 resellers.- Produced regular microsite for resellers and end-users.Gained a valuable ground-level insight into the IT Channel, while creating and editing content for clients including Adobe, Apple, Epson, Macromedia, Symantec and Sony.