Alison Doherty Email & Phone Number

San Francisco, California, Us

Leading a seven-member scrum team of a Business Analyst, Aprimo marketing workflow, Tableau, and .NET integration developers who transform the way Marketers work.•Turned around a team who was not fully utilized by understanding the skill sets within the team and making good use of them, to the point of needing additional technology resources.•Improving team morale by providing the support they need to be better organized and recommending new ways of doing things, including giving the team insight into their impact by creating end-to-end system design documentation which was not in existence, eliminating a duplicate provisioning process which saved 5% of time for two teams, and providing leadership and non-technical stakeholders with greater insight into the team's work.•Delivering key cross-team and cross-product projects, such as integrating the first workflow with the new digital asset management system, simplifying cycle time reporting, enhancing the quality and accuracy of existing reports, transitioning authentication from one service to another, and creating new cross-platform end-to end campaign reporting with key fields and controls. •Took on managing technology demands that had previously been handled at a higher level.

Weston, Ma, Us

Led the vision for a global messaging platform and conversation engine on web and mobile by driving the roadmap, strategy, requirements, and product evolution. The product was where Employers communicated with Candidates. I defined epics and their prioritization within a dedicated agile team. I conducted user research, competitive analysis, and examined user adoption, usage, and retention. I regularly collaborated with Marketing, UX, Data Science, Sales, and vendors.

Cambridge, Ma, Us

Product Manager and evangelist for Campaign Execution, a cloud-based internal Marketing Resource Management (MRM) application built on Pega Platform that helps marketing and other stakeholders who use marketing’s services get work done.• Formulate, deliver, and communicate technology solutions from inception to launch through adoption and continuous improvement• Lead a six person India-based development team which follows Agile/Scrum methodology• Solicit feedback from cross-functional users, synthesize information, and translate into functioning solutions• Write epics and stories for UI/UX improvements, integrations with third party software companies, reporting, dashboards, connecting/automating work, and other functionality that helps users execute multi-channel campaigns• Prioritize, groom, and size backlog by impact and level of effort• Plan sprints and facilitate daily scrums• Create and refine product vision and project roadmaps to communicate where the product is headed• Align work with go-to-market transformations, scale, assess dependancies/risks, and track project milestones• Enable users by writing release notes, creating training demo videos, holding weekly office hours, and making myself available for questions• Anticipate needs before business asks for it and drive experience and process improvements• Own the team’s release plan and reflect with them on how to improve how we work• Communicate plans, progress, goals, and roadblocks to stakeholders

Cambridge, Ma, Us

Manage the roadmap, development work, requirements, and end-user enablement for an internal cloud-based, low-code marketing resource management (MRM) application built on Pega Platform. Oversee an international development team consisting of a Lead Developer, 2 System Architects, 1 UI Automation/QA Expert, 2 Marketing Automation Specialists, and a System Architect Apprentice. Manage lead processes (qualification, scoring, and exclusions) in Pega's internal implementation of Customer Decision Hub. Oversee the technical production of a B2B global webinar program using the ON24 webinar platform. Project manage the API between Pega, Cvent, and ON24 event and webinar platforms. Meet with remote teams based in Latin America and Asia on a daily basis. Present complex ideas in layman terms.

Sudbury, Massachusetts, Us

Executed webinars on a global scale with quality technical implementation and communication of best practices to presenters. Collaborated with Brand, Email Marketing, Event, Social Media, Website, Creative, Product, Industry and Regional Marketing teams, to identify end-to-end marketing journeys for a new campaign management application. Supported lead management processes to get quality leads to Sales.

Developed B2C marketing strategies, including content creation, planning, and execution. Analyzed customer trends, market data, and relationship management tools and recommended actions and tools to increase efficiency and drive sales. Photographed models and products in-studio for social media and the website. Represented the brand at industry conventions and in partnerships with universities and forged new relationships with international factories.

Managed all social media accounts, including brainstorming ideas for content marketing and writing copy for Instagram, Facebook, and Twitter. Organized fashion photography shoots, including styling models, photographing, and editing with Adobe Photoshop and Lightroom.

Quincy, Ma, Us

Managed 20 direct reports’ performance, interviewed potential new hire candidates, and implemented process improvements to increase efficiency. Wrote and presented monthly Key Performance Indicator, quality review, and weekly work on hand reports that provided senior management with an overview of the departments’ workload, outlook, and any actions taken to address potential areas of crisis.

Quincy, Ma, Us

Technical and service expert who worked to resolve complex inquiries. Created and implemented a recognition and learning program that enhanced employees’ understanding of products, leading to quality improvement of data entry. Facilitated meetings to communicate procedural changes, brainstorm best practices, enhance employee engagement, and improve consistency. Wrote the Workers’ Compensation Renewal Conversion manual and helped R&D identify policy conversion elements that were transferrable to the new rating system. Co-managed underwriting and customer service escalation inquiries and the daily Operations’ workload.

Quincy, Ma, Us

• Peer reviewed co-workers transactions for quality control • Subject matter expert on Pegasystem's Renewal Tracking Application• Compiled performance data for Key Performance Indicator reports• Quoted and processed Commercial Package, Business Owner, Artisan, and Umbrella policies • Committee member, studying and recommending improvements in company protocols, such as interdepartmental communication

Quincy, Ma, Us

• Trained individuals on Business Owner Policies and on department workflow procedures• Presented compliance regulations to department • Researched renewal policies to provide valuable information regarding the status of past due renewals

Quincy, Ma, Us

• Trained new hires on customer service call guidelines and served as a mentor, listening to phone calls and offering advice on quality of information and tone • “Floor walker” to new hire class, answering questions and guiding them through challenging phone calls• Advised agents and insureds’ of policy details, revised bills, waived fees, processed cash corrections and other billing transactions

German Minor, Deutsch Als Fremdsprachenphilologie

Bachelor Of Arts, Communications