Experienced creative professional, with 20+ years in the creative industries, London. Specialising in purpose-led design, strategy, concepts and image-making in combination with content creation. With a passion for storytelling that gets the message out to those who will benefit from hearing it the most. I use these skills in two ways; commercially, through art direction and graphic work that focus on helping high-profile companies bring their brands to life, and increasingly, applications that include large-scale work for national campaigns, exhibitions and conversational presentations to engage a specific audience. Involved in research, devising calls to action and content creation, allow words and design to dovetail for maximum impact.Secondly, this carries through into my own work of mixed-media and prints, which looks to uncover the things that connect us at our core, to the natural world and to something larger than ourselves. Often inspired by long-held beliefs, I re-purpose the commercial techniques I’ve learnt as an art director, to capture and communicate fleeting moments. Aiming to make it accessible to a wider audience by manifesting the unmanifested.