Alison Edgar Email & Phone Number

Eden Prairie , Mn, Us

Minnetonka, Mn, Us

- Drive the strategic direction and execution of personalization within the Medicare sales digital channel- Communicate the Personalization vision, roadmap and OKRs to broader team and leadership, fostering alignment, obtaining clarity on priority status, and ensuring cohesive execution and goal attainment- Champion the development of new architecture, data integrations and logic systems to improve identification of unauthenticated users, enabling enhanced personalization and optimized user journeys- Lead optimization testing for mid-funnel experiences to drive improved user engagement and conversion rates, and obtain deeper insights into audience segmentation- Collaborate with technology teams to build ML platform capabilities to advance data-driven strategies for user journey optimization- Conduct product and competitor research and analysis

Minnetonka, Mn, Us

- Own and oversee digital strategy for UHC Provider Marketing and Communications- Stabilize, develop and lead newly created Digital team with 4 direct reports- Facilitate, foster and maintain relationships with partner teams and digital leaders- Align digital work, strategy and results to broader program, department and Enterprise OKRs/MBOs- Create foundational governance for primary digital channels utilized by department- Consult on blue-chip or high-visibility digital marketing campaigns- Provide insight and analysis on campaign and channel performance- Provide strategic oversight of Network News (UHC's digital news outlet for Health Care Professionals)- Assist with work prioritization and project timelines- Assist with creation and development of digital processes to facilitate broader team collaboration

Eden Prairie , Mn, Us

- Own and oversee digital strategy for OTC/Healthy Food supplemental benefit (product and marcomm)- Digital product manager for all benefit DTC and B2B applications (web, mobile, backend)- Align digital work and roadmaps to business MBOs and revenue goals- Manage relationships and communications with external partner teams - development and agency- Oversee department IT project portfolio (100+ projects annually)- Manage ongoing maintenance of digital products through agile framework- Ensure digital products meet accessibility and compliance (PHI, PII and PCI) requirements- Develop scope statements for large-scale technology, digital and marketing initiatives - Define goals, capabilities, processes, key milestones, and risks for new projects- Maintain financial forecasts and budgets for digital work (experience with budgets at $1M+ level)- Create and socialize status and roadmaps (experience with mid, senior and executive levels)- Assist Business Dev. Dir. on business expansion efforts and new product development- Serve as cross-functional resource between sales, marketing, member communications and operations- Lead and develop team of 2 direct reports

Hubertus, Wisconsin, Us

- Own strategy and management of all client digital projects including websites, social media, email marketing and digital advertising- Drive agency sales efforts through multiple digital channels including website updates, email marketing campaigns, social media and blog content, and digital advertising in trade publications and tradeshows- Assist agency Partners with client new product development (CPG)- Own digital elements of go-to market launch strategies for clients (B2B and B2C) as well as consult on offline elements of broader strategy (in-store and events)- Manage trade media relationships and communications, including press release creation

Bloomington, Minnesota, Us

- Consult with sales team to develop marketing campaigns that support individual product revenue goals and promote agency event attendance- Manage content strategy and creation of agency marketing campaigns, both online (email) and offline (direct mail), industry-focused catalog and video blogs - Partner with Marketing Manager on agency website design and content efforts- Provide weekly reporting to President and leadership team with all project statuses, marketing vital signs, address open issues, and educate on upcoming marketing initiatives- Develop SOPs and requirements for marketing campaigns to establish streamlined communications for review and approvals, benchmarks for quality and results, as well as project templates for future use

Bachelors Of Art, Art History

Applied Associates Of Science, Graphic Design