Alison Ehrmann Email and Phone Number
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Full-funnel DTC marketer with a record of scaling new businesses and jumping starting growth in well-established companies. Expert at acquiring, retaining, and instilling loyalty in high-value customers to drive revenue and profit. “Been there, done that” with full P&L, e-commerce, subscription, digital transformation, and customer journey roles across dynamic and diverse sectors. I love making things better. ▪ REVENUE MODELS: DTC, Subscription, eCommerce, Retail, Omnichannel▪ INDUSTRIES: CPG/Grocery, Healthcare, Fashion, Retail, and Media▪ SCOPE: Vision, strategy, and all go-to-market activities including, positioning, branding, awareness, performance, organic, content, engagement, conversion▪ SCALE: ~$10-$600MM. Adeptly shifts marketing strategies to align with objectives & resources▪ TEAM: Up to 22 marketers across Performance, Brand, Offline Media, Lifecycle, Creative, Partnerships + Agency management 𝗛𝗢𝗪 𝗜 𝗔𝗗𝗗 𝗩𝗔𝗟𝗨𝗘▪ Accelerates sales by expertly optimizing 8-figure media budgets to drive awareness, reduce CAC, & improve LTV▪ Enables businesses to scale for growth by bringing together the right people and technology to get work done▪ Builds enduring brands & customer relationships by understanding consumer needs, creating emotional connections, and providing frictionless solutions that add real value▪ Leads with authenticity & empathy; fosters effective collaboration and builds cultures of trust, agility, risk-taking & fun𝗛𝗢𝗪 𝗜 𝗔𝗠 𝗨𝗡𝗜𝗤𝗨𝗘▪ Seamlessly integrates (performance + brand) + (creativity + analytics) + (strategy + tactics)▪ Combination of visionary and hands-on doer. Ego-less leader who prioritizes team▪ Relentlessly committed to the customer, championing their voice in every decision ▪ Intuitive leader of high-performing, high-retaining teams; rebuilds and upskills talent. ▪ Insatiably committed to success. Life-long learner and answer seeker. 𝗪𝗛𝗔𝗧 𝗜 𝗔𝗠 𝗟𝗢𝗢𝗞𝗜𝗡𝗚 𝗙𝗢𝗥 𝗜𝗡 𝟮𝟬𝟮𝟰▪ Marketing and/or growth leadership role: CMO, VP Marketing. Title agnostic.▪ Consumer-focused business where marketing is a key driver of growth. ▪ Culture of collaboration, risk-taking, innovation. ▪ NYC-based (hybrid or in-office) or remote. Able to travel 1 week/month.▪ Awesome people to work with. Let's build it together!Reach me at: 𝗮𝗹𝗶𝘀𝗼𝗻.𝗲𝗵𝗿𝗺𝗮𝗻𝗻@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺
American Greetings
View- Website:
- americangreetings.com
- Employees:
- 5362
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Consulting Chief Marketing Officer (Cmo) - Dtc BusinessesAmerican GreetingsNew York, Ny, Us
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Consulting Chief Marketing Officer (Cmo) - Direct-To-Consumer BusinessAmerican Greetings Jun 2024 - PresentCleveland, Oh, UsProvides hands-on expertise to drive growth, enhance brand value, and optimize the marketing strategy for 3 subscription-based digital businesses. Works closely with the Digital/DTC leadership team to unlock potential and ensure marketing initiatives align with the larger company’s overarching vision and objectives.▪ STRATEGIC PLANNING & EXECUTION: Develop and implement high-impact marketing strategies to support growth, brand awareness, customer acquisition, and retention.▪ BRAND POSITIONING: Analyze and refine the brand’s positioning, ensuring a consistent, compelling narrative that resonates with the target audience and strengthens the market position. Customer Insights and Analytics: Leverage data and customer insights to inform decision-making and optimize campaign performance.▪ CROSS-CHANNEL MARKETING: Create and oversee an integrated marketing strategy across digital, social, content, and traditional channels to maximize reach and engagement.▪ INTERIM LEADERSHIP & MENTORSHIP: Acting as a change agent, setting high standards for execution and accountability, and implementing best practices to benefit the team beyond the consulting engagement.▪ STAKEHOLDER COLLABORATION: Partnering closely with cross-functional teams, including Creative Content, Product, and Data Analytics, to ensure alignment and cohesive support for marketing initiatives.▪ CHANGE MANAGEMENT: Leading the organization in implementing marketing transformations, from adopting new technologies to restructuring processes and team roles for greater efficiencies and outcomes.
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Fractional Cmo And AdvisorSelf-Employed Feb 2024 - PresentCa -
Chief Marketing Officer, Nom NomMars Jun 2022 - Dec 2023Mclean, Virginia, UsDrove all full-funnel marketing activities, brand strategy/vision, and revenue growth for a leading DTC, subscription-based premium pet nutrition. Managed a double-digit budget and team of 8. Reported to President/GM. -
Vp MarketingThirty Madison Mar 2020 - Jun 2022UsLed vision and all marketing activities for emerging businesses within a portfolio DTC, healthcare company (unicorn status). Owned awareness, acquisition, retention & loyalty efforts. Built a high-performing team of 8 marketers, Reported to Group GM▪ BUSINESS GROWTH: Drove double-digit YoY revenue growth, building sustainable business to propel long-term profitability.▪ PERFORMANCE MARKETING DIVERSIFICATION: Lessened dependency on paid social by introducing new channels; shifted Meta spend from >50% to <30% enabling blended CAC to remain stable during market-wide volatility. ▪ BRAND BUILDING: Uncovered new audiences and brand messaging through synthesis of consumer insights, social listening, and iterative testing. Stronger emotional connection contributed to more UGC, positive reviews, and an ~80 NPS. ▪ DIGITAL CUSTOMER JOURNEY: Created a new interactive and personalized website path based on user intent. Reduced bounce, captured 27% more qualified leads, and collected a greater level of 1st party data. ▪ CONVERSION RATE OPTIMIZATION: Created CRO function, setting tactics and methodology that drove gains of 35%+. -
Vp MarketingRockets Of Awesome 2018 - 2019New York, New York, UsEstablished the vision and execution of all eCommerce and subscription marketing strategies in an early-stage, children’s clothing brand. Balanced performance marketing and brand-building efforts for maximum ROI. Reported to the Founder.▪ BUSINESS TRANSFORMATION: Collaborated on the shift from subscription-only to addition of eCommerce. Opened up new audiences. Increased purchase frequency, increased customer lifetime spend and ROAS. ▪ CUSTOMER ACQUISITION: Drove ~60% quarterly, ~150% YoY increase in new customers while reducing CAC▪ BRAND POSITIONING: Utilized customer feedback, market traction, and competitive research to develop UVP/USPs. -
Vp, Digital MarketingToys"R"Us 2018 - 2018Parsippany, New Jersey, UsChange agent hired (just prior to liquidation) to create and own ecommerce growth. Led cross-functional collaboration with key stakeholders to generate traffic, grow user base, shift selling strategy, improve digital products, and accelerate profitability of a $1B e-commerce business. Reported to the Global CMO.▪ CUSTOMER ENGAGEMENT: Developed the overall digital experience to accelerate value and reduce friction. Ensured brand cohesion and marketing efficiency across all consumer touchpoints. ▪ OMINCHANNEL STRATEGY: Responsible for driving traffic and conversions through digital media mix optimization, SEO, onsite & content marketing, in-store integration, app downloads and usage, UX.▪ ORGANIZATIONAL CHANGE Proposed restructuring to ensure people, process, and systems are aligned to deliver against transformative goals. Instilled a customer-focused, solution-driven, mobile-first mindset. -
Adjunct ProfessorColumbia University School Of Professional Studies Aug 2016 - Jan 2017New York, Ny, Us -
Vp, Consumer MarketingFreshdirect Jan 2014 - Aug 2016Bronx, New York, UsDrove consumer sales and profit for a first-mover, grocery delivery service. Led all digital/direct activities as well as above-the-line advertising. Managed a $XXmm budget, driving $600mm+ in sales. Reported to the Chief Consumer Officer.▪ ECOMMERCE GROWTH STRATEGY: Realized double-digit revenue growth annually, by creating plans for annual, near-term, regional, and seasonal activities. Set record new customer growth amidst intense competition in the food space. ▪ BRAND AWARENESS: Launched 1st brand campaign in 5 years, driving market differentiation. ▪ MEDIA MIX OPTIMIZATION: Generated wins of up to 40%. Shifted the analytic framework from CPA to LTV, informing smarter marketing investments for longer-term profitability without increasing marketing budget.▪ COHORT DEVELOPMENT: Defined customer personas based on market research and customer database. Created segmentation strategies with tailored content, messaging, product assortment, offers & and services. ▪ LIFECYCLE MARKETING: Deepened engagement through targeted pre/post-purchase, cross-channel journeys. Dramatically improved second purchase metrics, reduced churn, and decreased discount promos.▪ LOYALTY PROGRAM MANAGEMENT: Overhauled paid membership and loyalty programs through customer research, pricing strategies, and technological enhancements. Grew “DeliveryPass” subscriptions 17%.▪ MOBILE APP DOWNLOAD & ENGAGEMENT STRATEGY: Ran successful download campaigns, leveraging a mix of paid ads, CRM, and targeted promotions. Led engagement initiatives including push notifications and in-app messaging. ▪ BUSINESS EXPANSION: Launched Foodkick. Exceeded 1st year customer acquisition goals by 10% and revenue goals by 26%. -
Director, Digital Marketing & International ExpansionConde Nast Mar 2012 - Dec 2013New York, Ny, UsManaged the customer relationship and leveraged consumer insight to drive revenue and profitability. Responsible for generating and retaining high-value digital subscriptions for a leading paid-content website.▪ DIGITAL MARKETING: Revamped all aspects digital marketing. Implemented technological enhancements, product positioning and packaging, pricing strategies and robust testing — Grew digital sales 11%. ▪ CONSUMER RESEARCH Conducted primary research to understand brand value, consumer behavior, willingness to pay, and impact of product changes — Findings led to an 8% price increase.▪ GLOBAL MARKETING: Lead global expansion plans projected to triple growth. -
Executive Director, Digital StrategyTime Inc. 2009 - 2011New York, Ny, UsEstablished a new center of excellence charged with aligning legacy a $420MM direct marketing organization for digital growth. Full P&L responsibility. ▪ DIGITAL GROWTH: Grew digital sales 34% generating 1.5mm subscriptions, capturing $3mm in incremental profit. ▪ CRM / DATABASE MARKETING: Built a multichannel lifecycle marketing engine, leveraging the attributes of the 150mm-record database. Increased cross-sell sales by 50%, retention rates by 17%, and AOV +20% in the initial phase. -
Executive Director, Customer AcqusitionTime Inc. 2008 - 2009New York, Ny, UsHand-picked to create a new division responsible for acquiring new customers for 21 magazine brands. Led, trained, motivated a team of 22.▪ SUBSCRIPTION MARKETING: Generated 4.5 million subscriptions annually, exceeded annual target despite a 40% staff reduction, significant budget cuts, and changes in consumer behavior. ▪ P&L MANAGEMENT: Managed $80mm+ budget with $100mm in associated revenue. ▪ OPERATIONAL EFFICIENCIES & COST-SAVINGS: Outsourced procedures, negotiated fee reductions, vetted new vendors.
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Brand Director, Consumer MarketingTime Inc. 2006 - 2008New York, Ny, UsP&L responsibility for two $10MM+ revenue divisions. Responsible for all consumer business channels including retail, subscriptions (acquisition/retention), partnerships, digital growth and consumer research.▪ MARKETING STRATEGY: Improved marketing efforts by reinvigorating brand positioning, price testing, new art & copy platforms, and customer segmentation — Improved retention rates 25%.▪ DIRECT MARKETING Led all B2C marketing efforts — mail, inserts, SEM, website, landing pages ▪ TRAFFIC & AUDIENCE: Development: Created growth through deep analysis to identify opportunities, newsletter optimization, unique content platforms, SEO, promotional programs, and partnerships. Led site re-launch marketing strategy and Omniture coding and reporting implementation.
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New Business Marketing ManagerTime Inc. 2004 - 2006New York, Ny, UsStrategically developed, implemented & managed aggressive business plans for acquiring new subscriptions through direct mail, insert cards, telemarketing and broadcast media.
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Partnership MarketingTime Inc 2003 - 2003New York, Ny, UsManaged partnership marketing for the People Magazine Group. Identified new partners and channels for acquiring profitable subscriptions & incremental retail sales.
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Marketing ConsultantBarnes & Noble.Com 2002 - 2003New York, UsOversaw marketing for 5 product lines. Responsible for growing and engaging audiences on- and offline.▪ Marketing Management: Utilized email, website, mail and print to generate awareness and growth — Produced wins of up to 30%. Created business models, KPIs measurement and standardized reporting.▪ Loyalty Program Management: Grew profitability of “Reader’s Advantage” loyalty program by creating on-boarding program, e-mail segmentation, offer & creative testing — LTV +10%. ▪ Omnichannel marketing - Collaborated on the integration of online into retail. Created store signage and scripting for cashiers to upsell .com services to retail shoppers. -
Director Brand And Affiliate MarketingBarnes & Noble.Com 2001 - 2002New York, UsFull P&L responsibility for all ecommerce marketing activities for enews.com, a Barnes & Noble company▪ Integrated Marketing: Utilized digital media, marketing platforms (coupons, sweepstakes, personalization), and techniques such as data mining, demographic segmentation & targeting. Lead ROI, CPA & CPC analysis — Increased ewnews.com sales 20%. ▪ Brand Management: Oversaw brand voice and creative development. Directed in-house creative staff; oversaw all copy and layout. Managed 2 national print advertising campaigns ($6.5MM budget). ▪ Affiliate Marketing: Maintained and grew affiliate program 15% through effective communication channels, new compensation structure/incentive programs, surveys and constant creative testing. ▪ User Experience: Led website redesign with better navigation, greater merchandising capabilities, 50% shorter check, and improved SEO
Alison Ehrmann Skills
Alison Ehrmann Education Details
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Columbia Business SchoolExecutive Program -
Cornell UniversityHuman Service Studies
Frequently Asked Questions about Alison Ehrmann
What company does Alison Ehrmann work for?
Alison Ehrmann works for American Greetings
What is Alison Ehrmann's role at the current company?
Alison Ehrmann's current role is Consulting Chief Marketing Officer (CMO) - DTC Businesses.
What is Alison Ehrmann's email address?
Alison Ehrmann's email address is al****@****son.com
What is Alison Ehrmann's direct phone number?
Alison Ehrmann's direct phone number is +171892*****
What schools did Alison Ehrmann attend?
Alison Ehrmann attended Columbia Business School, Cornell University.
What skills is Alison Ehrmann known for?
Alison Ehrmann has skills like Leadership, Marketing Management, Direct Marketing, E Commerce, Database Marketing, Social Media, Strategic Partnerships, Brand Marketing, Online Marketing, Loyalty Marketing, Digital Strategy, Relationship Marketing.
Who are Alison Ehrmann's colleagues?
Alison Ehrmann's colleagues are Gloria Hytinen, Tina Peterson, Andrew Raz, Samuel Oguntoyinbo, Joyce Velzke, Jackie Montano, Mali K..
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