Alison Ehrmann Email & Phone Number

New York, NY, US

Cleveland, OH, US

• Provides hands-on expertise to drive growth, enhance brand value, and optimize the marketing strategy for 3 subscription-based digital businesses. Works closely with the Digital/DTC leadership team to unlock potential.
• STRATEGIC PLANNING & EXECUTION: Develop and implement high-impact marketing strategies to support growth, brand awareness, customer acquisition, and retention.
• BRAND POSITIONING: Analyze and refine the brand’s positioning, ensuring a consistent, compelling narrative that resonates with the target audience and strengthens the market position. Customer Insights and Analytics.
• CROSS-CHANNEL MARKETING: Create and oversee an integrated marketing strategy across digital, social, content, and traditional channels to maximize reach and engagement.
• INTERIM LEADERSHIP & MENTORSHIP: Acting as a change agent, setting high standards for execution and accountability, and implementing best practices to benefit the team beyond the consulting engagement.
• STAKEHOLDER COLLABORATION: Partnering closely with cross-functional teams, including Creative Content, Product, and Data Analytics, to ensure alignment and cohesive support for marketing initiatives.

CA

Mclean, Virginia, US

Drove all full-funnel marketing activities, brand strategy/vision, and revenue growth for a leading DTC, subscription-based premium pet nutrition. Managed a double-digit budget and team of 8. Reported to President/GM.

US

• Led vision and all marketing activities for emerging businesses within a portfolio DTC, healthcare company (unicorn status). Owned awareness, acquisition, retention & loyalty efforts. Built a high-performing team of 8.
• BUSINESS GROWTH: Drove double-digit YoY revenue growth, building sustainable business to propel long-term profitability.
• PERFORMANCE MARKETING DIVERSIFICATION: Lessened dependency on paid social by introducing new channels; shifted Meta spend from >50% to <30% enabling blended CAC to remain stable during market-wide volatility.
• BRAND BUILDING: Uncovered new audiences and brand messaging through synthesis of consumer insights, social listening, and iterative testing. Stronger emotional connection contributed to more UGC, positive reviews, and.
• DIGITAL CUSTOMER JOURNEY: Created a new interactive and personalized website path based on user intent. Reduced bounce, captured 27% more qualified leads, and collected a greater level of 1st party data.
• CONVERSION RATE OPTIMIZATION: Created CRO function, setting tactics and methodology that drove gains of 35%+.

New York, New York, US

• Established the vision and execution of all eCommerce and subscription marketing strategies in an early-stage, children’s clothing brand. Balanced performance marketing and brand-building efforts for maximum ROI..
• BUSINESS TRANSFORMATION: Collaborated on the shift from subscription-only to addition of eCommerce. Opened up new audiences. Increased purchase frequency, increased customer lifetime spend and ROAS.
• CUSTOMER ACQUISITION: Drove ~60% quarterly, ~150% YoY increase in new customers while reducing CAC
• BRAND POSITIONING: Utilized customer feedback, market traction, and competitive research to develop UVP/USPs.

Parsippany, New Jersey, US

• Change agent hired (just prior to liquidation) to create and own ecommerce growth. Led cross-functional collaboration with key stakeholders to generate traffic, grow user base, shift selling strategy, improve digital.
• CUSTOMER ENGAGEMENT: Developed the overall digital experience to accelerate value and reduce friction. Ensured brand cohesion and marketing efficiency across all consumer touchpoints.
• OMINCHANNEL STRATEGY: Responsible for driving traffic and conversions through digital media mix optimization, SEO, onsite & content marketing, in-store integration, app downloads and usage, UX.
• ORGANIZATIONAL CHANGE Proposed restructuring to ensure people, process, and systems are aligned to deliver against transformative goals. Instilled a customer-focused, solution-driven, mobile-first mindset.

New York, NY, US

Bronx, New York, US

• Drove consumer sales and profit for a first-mover, grocery delivery service. Led all digital/direct activities as well as above-the-line advertising. Managed a $XXmm budget, driving $600mm+ in sales. Reported to the.
• ECOMMERCE GROWTH STRATEGY: Realized double-digit revenue growth annually, by creating plans for annual, near-term, regional, and seasonal activities. Set record new customer growth amidst intense competition in the.
• BRAND AWARENESS: Launched 1st brand campaign in 5 years, driving market differentiation.
• MEDIA MIX OPTIMIZATION: Generated wins of up to 40%. Shifted the analytic framework from CPA to LTV, informing smarter marketing investments for longer-term profitability without increasing marketing budget.
• COHORT DEVELOPMENT: Defined customer personas based on market research and customer database. Created segmentation strategies with tailored content, messaging, product assortment, offers & and services.
• LIFECYCLE MARKETING: Deepened engagement through targeted pre/post-purchase, cross-channel journeys. Dramatically improved second purchase metrics, reduced churn, and decreased discount promos.

New York, NY, US

• Managed the customer relationship and leveraged consumer insight to drive revenue and profitability. Responsible for generating and retaining high-value digital subscriptions for a leading paid-content website.
• DIGITAL MARKETING: Revamped all aspects digital marketing. Implemented technological enhancements, product positioning and packaging, pricing strategies and robust testing — Grew digital sales 11%.
• CONSUMER RESEARCH Conducted primary research to understand brand value, consumer behavior, willingness to pay, and impact of product changes — Findings led to an 8% price increase.
• GLOBAL MARKETING: Lead global expansion plans projected to triple growth.

New York, NY, US

• Established a new center of excellence charged with aligning legacy a $420MM direct marketing organization for digital growth. Full P&L responsibility.
• DIGITAL GROWTH: Grew digital sales 34% generating 1.5mm subscriptions, capturing $3mm in incremental profit.
• CRM / DATABASE MARKETING: Built a multichannel lifecycle marketing engine, leveraging the attributes of the 150mm-record database. Increased cross-sell sales by 50%, retention rates by 17%, and AOV +20% in the initial.

New York, NY, US

• Hand-picked to create a new division responsible for acquiring new customers for 21 magazine brands. Led, trained, motivated a team of 22.
• SUBSCRIPTION MARKETING: Generated 4.5 million subscriptions annually, exceeded annual target despite a 40% staff reduction, significant budget cuts, and changes in consumer behavior.
• P&L MANAGEMENT: Managed $80mm+ budget with $100mm in associated revenue.
• OPERATIONAL EFFICIENCIES & COST-SAVINGS: Outsourced procedures, negotiated fee reductions, vetted new vendors.

New York, NY, US

• P&L responsibility for two $10MM+ revenue divisions. Responsible for all consumer business channels including retail, subscriptions (acquisition/retention), partnerships, digital growth and consumer research.
• MARKETING STRATEGY: Improved marketing efforts by reinvigorating brand positioning, price testing, new art & copy platforms, and customer segmentation — Improved retention rates 25%.
• DIRECT MARKETING Led all B2C marketing efforts — mail, inserts, SEM, website, landing pages
• TRAFFIC & AUDIENCE: Development: Created growth through deep analysis to identify opportunities, newsletter optimization, unique content platforms, SEO, promotional programs, and partnerships. Led site re-launch.

New York, NY, US

Strategically developed, implemented & managed aggressive business plans for acquiring new subscriptions through direct mail, insert cards, telemarketing and broadcast media.

New York, NY, US

Managed partnership marketing for the People Magazine Group. Identified new partners and channels for acquiring profitable subscriptions & incremental retail sales.

New York, US

• Oversaw marketing for 5 product lines. Responsible for growing and engaging audiences on- and offline.
• Marketing Management: Utilized email, website, mail and print to generate awareness and growth — Produced wins of up to 30%. Created business models, KPIs measurement and standardized reporting.
• Loyalty Program Management: Grew profitability of “Reader’s Advantage” loyalty program by creating on-boarding program, e-mail segmentation, offer & creative testing — LTV +10%.
• Omnichannel marketing - Collaborated on the integration of online into retail. Created store signage and scripting for cashiers to upsell.com services to retail shoppers.

New York, US

• Full P&L responsibility for all ecommerce marketing activities for enews.com, a Barnes & Noble company
• Integrated Marketing: Utilized digital media, marketing platforms (coupons, sweepstakes, personalization), and techniques such as data mining, demographic segmentation & targeting. Lead ROI, CPA & CPC analysis —.
• Brand Management: Oversaw brand voice and creative development. Directed in-house creative staff; oversaw all copy and layout. Managed 2 national print advertising campaigns ($6.5MM budget).
• Affiliate Marketing: Maintained and grew affiliate program 15% through effective communication channels, new compensation structure/incentive programs, surveys and constant creative testing.
• User Experience: Led website redesign with better navigation, greater merchandising capabilities, 50% shorter check, and improved SEO

Mba, Executive Program

Bs, Human Service Studies