Alison El Moghraby Email and Phone Number
I am an accountant turned marketer with 20+ years’ professional experience, having started my career with 8 years at EY. I have held multiple permanent, interim and consultancy marketing and communications roles across sectors, including professional services, insurance, finance and medical technology. I work at Board- and C-level to build ambitious, workable marketing strategies and teams that enhance brand reputation, infiltrate target markets, optimise customer experience and positively impact the bottom-line, leading in-house and agency teams in delivery.Key areas of expertise: marketing strategy, marketing communications, integrated marketing campaigns, digital marketing, offline marketing, social media marketing, public relations, internal communications, customer experience, user experience, brand development, marketing delivery.
The Consultancy Growth Network
View- Website:
- consultancygrowthnetwork.com
- Employees:
- 5
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Head Of MarketingThe Consultancy Awards Jul 2023 - PresentGuildford, England, United KingdomThe Consultancy Awards celebrate the breadth, depth, quality and impact of consultancies in the UK and beyond. They provide objective recognition of the hard work, ingenuity and care delivered by consultancies across the globe. More information at: https://hubs.la/Q02b4hS40
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Head Of MarketingThe Consultancy Growth Network May 2019 - PresentGuildford, United KingdomResponsible for all marketing activity since the inception of The Consultancy Growth Network in January 2020, a community for ambitious owners of founder-led consultancies and their teams.This includes the Consultancy BenchPress benchmarking survey and insight-led report, our Annual Summit (attended by nearly 150 consulting leaders, experts, owners, academics, former founders and specialist providers) and the Consultancy Training Academy.
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Head Of MarketingGate One Sep 2017 - Apr 2019London, United KingdomA valued member of the firm's operations team, responsible for all areas of marketing including strategy, brand, corporate-, sector- and proposition-level marketing campaigns, on- and off-line channels and PR. A member of the Executive Committee and HR lead for the digital marketing campaign manager. -
Marketing ConsultantHaberman Ilett Llp Aug 2015 - Aug 2018London, United KingdomBoard-level advisory role, leading the marketing and business development strategy and activity.
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Content Strategy Consultant And WriterPremierline Direct Aug 2013 - Sep 2015Lancaster, United KingdomDesigned and developed content strategy for small business insurer’s new online knowledge centre, significantly growing online conversion and gaining exposure on independent target market websites. ♦ Brand Positioning: expanded firm’s insurance offering to become a provider of high-quality educational material for SMEs. Produced >150 guides, interviews, infographics and blogs, including development of messaging, topics, formats, channels and scheduling of all content. -
Marketing ConsultantCme Medical Uk Ltd Apr 2014 - Jul 2015Blackpool, United KingdomEstablished medical technology firm’s first marketing department with clear strategy and roadmap for marketing ROI. ♦ Brand Reputation: spearheaded brand audit, and led transformation of brand design and messaging for improved customer experience.♦ Website Relaunch: met SEO targets for key search terms through optimised landing pages and delivered significant UX improvements through enhanced design and regular, quality content.♦ Integrated Marketing Campaigns: delivered quality, targeted and on-brand integrated initiatives, with strong ROI. ♦ Internal Communications: created high volume of brand ambassadors through internal communications initiatives, including publications, educational materials and activities. -
Interim Marketing ManagerEy Mar 2013 - Jul 2013London, United KingdomPlanned and implemented UK launch of EMEIA Fraud Survey 2013.♦ Communications: developed and executed internal and external communications strategy, including online and offline distribution which gained significant press in target publications, including FT and Evening Standard.♦ Experiential Marketing: refined event sponsorship strategy, which led to technology team’s most successful conference to date with significant increases in lead generation and quantified ROI. -
Senior Communications ManagerTurner & Townsend May 2009 - Sep 2010London, United KingdomHired as first communications manager for global population of 2200 staff, responsible for all corporate internal and external communications. ♦ Market Share: launched first multi-channel communications strategy, encompassing online and offline marketing activity and PR, which directly enhanced market standing. Doubled press coverage. ♦ Internal Communications: won major commissions as direct result of internal campaigns focused on educating staff on service offerings through visual and online content. -
Marketing Manager - Fraud Investigations And Dispute ServicesErnst & Young Jul 2006 - Apr 2009London, United KingdomLaunched marketing function for EY’s Fraud Investigations and Dispute Services. ♦ Marketing Strategy: built and executed marketing plan, including campaigns, promotional activity, internal communications and client relationship development programmes.♦ Business Growth: grew FIDS’ market position from fourth (2006) to third (2007) through campaigns, promotions and set-up of the first lawyer relationship development programme.♦ Brand Reputation: gained front-page quote on Government’s Law Commission report, stemming from commissioned research into global corruption.
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Forensic AccountantEy Sep 2001 - Jul 2006London, United KingdomProduced research, analysis and reporting of financial data for a top-tier client list including global corporates and Magic Circle law firms.
Alison El Moghraby Skills
Alison El Moghraby Education Details
Frequently Asked Questions about Alison El Moghraby
What company does Alison El Moghraby work for?
Alison El Moghraby works for The Consultancy Growth Network
What is Alison El Moghraby's role at the current company?
Alison El Moghraby's current role is Head of Marketing, The Consultancy Growth Network | Experienced professional services marketing expert | Marketing lead for The Consultancy Awards.
What schools did Alison El Moghraby attend?
Alison El Moghraby attended Chartered Institute Of Marketing, Institute Of Chartered Accountants Of Scotland, University Of Nottingham.
What skills is Alison El Moghraby known for?
Alison El Moghraby has skills like Marketing Communications, Marketing Strategy, Marketing, Business Development, Marketing Management, Internal Communications, Strategic Communications, Forensic Accounting, Business Strategy, Website Content, Seo, Marketing Research.
Who are Alison El Moghraby's colleagues?
Alison El Moghraby's colleagues are Amy Rashbrooke, Oli Hoade, James Hurman, George Berrington.
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