Alison Embry Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

Optimizes content and strategy to grow and maintain our client base, increase revenue, and enhance the consumer experience.

Remote

• Nonprofit organization fighting to end animal abuse and promote sustainability.
• Collaborate with Marketing Director to develop and implement 3-5 marketing content pieces per quarter, e.g. print and digital collateral, blogs, articles, event campaigns, social posts and newsletters
• Conduct weekly lead generation, best practices research, and outreach across social media, nurturing current partner and stakeholder relationships and gaining 15-20 leads per month
• Research and identify 8-10 relevant events, panels, and webinars per year to host vendor booths and promote our mission through community engagement

Remote

• Customer-centric marketing, sales, and consulting agency focusing on senior living clientele.
• Created and owned 15-20 active projects each for 6-8 large client accounts
• Managed, facilitated, and maintained 25-30 project plans, schedules, and budgets simultaneously, resulting in 95% 1st quarter budget target
• Collaborated with Head Creative to create and deliver 10-12 pieces of print and digital content per month, e.g. blogs, print collateral, direct mail, drip emails, Facebook and PPC Ad copy, webpages and curated LinkedIn.
• Led weekly meetings to strategize cross-functionally with Account Directors, Creative, and Digital teams to inform strategy, develop messaging, and execute projects across multiple disciplines
• Conducted a 35-hour competitive audit to uniquely position a new client and support their goals

Remote

• Integrated human capital and business solutions firm helping organizations grow.
• Assisted in tech build/launch of project management software Monday.com to internal teams, managing project workflows from start to finish
• Oversaw 12+ designated projects and managed timelines, assignments, and scheduled updates on Monday.com
• Partnered with Marketing Ops and Field Marketing managers to analyze data and deliver insight to drive growth
• Researched, categorized, and assessed 30+ company marketing tools’ build processes for internal review and company training

Remote

• Tech startup content marketplace where individuals share and store video content and connect with clients and collaborate other experts in their field.
• Executed targeted outreach campaigns through LinkedIn, leading to 15% increase in partnership acquisitions within first 90 days
• Coordinated 15-25 successful email campaigns and live events in first 6 months, increasing revenue by 10% and earning senior-level promotion
• Managed and monitored 25+ CRM accounts, helping execute their bios, case studies, and content
• Facilitated partnership with sales dev B2B company for lead generation to develop and execute onboarding campaigns, resulting in 5 new clients a month
• Collaborated with Marketing Lead and my Community Assistant to create and execute ongoing email campaigns, outreach sequences, and weekly social media content for corporate and small business clientele

Avon, Colorado, United States

• Managed events and outreach for 12+ private, public, or nonprofit events across 6 counties for 100-300 guests
• Recorded, measured waste conversion; diverted 28k lbs from landfill for an 81% diversion rate for the season
• Ensured vendor compliance and educated community on effective, efficient sustainability practices
• Embodied WSMC's mission: To awaken a sense of wonder and inspire environmental stewardship and sustainability through natural science education.2021 EVENTS METRICS:
• Helped divert 27,918lb of waste from the landfill
• Assisted with 81% overall diversion rate at events across Eagle County, CO

Denver, Colorado, United States

• Planned and executed 30+ private, corporate, and fundraising events for 25-250 guests
• Managed daily bookings, reservations, and front-of-house service
• Facilitated frequent client meetings, tours, vendor requests, and third-party partnerships
• Collaborated with marketing for promotions, increasing social engagement by 15% through tenure
• Liaised pricing and processed invoices for 50+ clients
• Leveraged guest experience to increase sales, drive traffic, and generate positive customer reviews

Greater Denver Area

• Set up, facilitated, and managed 80+ corporate events, fundraisers, and private parties
• Liaised between Marketing, Operations, BOH teams, and Client Hosts to manage events smoothly, leading to increased client satisfaction and repeat clientele
• Maintained high standard of customer service in a fast-paced, high-volume environment
• Executed quick problem-solving and customer complaint management under tight deadlines

Denver, Colorado, United States

• Created hand-lettered and faux calligraphy pieces for weddings, holidays, businesses and special events
• Posted relevant sustainability content on personal social media page
• Participated in vendor booths for artisan markets and wedding showcases
• Skilled across several mediums including acrylic, canvas, chalkboard, glass, and wood using 80% salvaged and sustainable materials
• Other artisan ventures include handmade soy candles, skincare, body scrubs and polymer clay earringsThe best part about my entrepreneurial endeavors is making people happy with a personal, one-of-a-kind product that I.

Chattanooga, Tennessee Area

• Developed years of good rapport with regular customers, becoming highly requested for service
• Maintained excellent customer service in a fast-paced, high-volume environment
• Conveyed extensive knowledge of craft beer, cocktails, food specials and regular menu items
• Designed all menu boards, updating regularly
• Led service for all fundraisers, special events and large private parties
• Opened and closed restaurant, handled money, and reported cash drawers to management

Chattanooga, Tennessee Area

• Generated daily positive online reviews across a variety of digital platforms
• Created personalized “thank you” videos for customers to build rapport
• Worked as liaison between Bellhops and customers to improve customer satisfaction
• Tracked expenses and created weekly spreadsheet progress reports
• Cross-trained across a growing startup company

Chattanooga, Tennessee Area

• Created visual and copy for social media ads across a variety of digital platforms
• Updated and managed social media account, posting links of interest to create buzz
• Conducted surveys and interviews on beliefs, opinions, and attitudes on health care across various target markets
• Designed and wrote educational pamphlets on health care

Knoxville, Tennessee Area

• Directed art and wrote copy for all print and digital ads
• Created headlines, subheads and copy for business strategies, creative briefs and situation analysis
• Directed speakers on delivery, persuasion and tone for final presentation

Knoxville, Tennessee Area

• Led weekly meetings and frequent client visits with sales representatives
• Produced sales reports and managed accounts for reps
• Prepared daily page layouts
• Assisted clients with business needs to generate traffic and build rapport
• Developed a variety of in-house promotional materials, such as educational pamphlets for prospective students

Nashville, TN

• Filed records of clients and managed a spreadsheet database
• Assisted Director of Journalism in writing and publishing an article
• Cross-trained with heads of each department
• Attended informational meetings on the fundamentals of marketing and communications

Bachelor'S Degree, Advertising And Psychology, 3.25/4 Gpa

Activities and Societies: • 2012-2013 Web Director in Advertising Club • Spring 2013 Creative Director for winning campaign in Advertising.

Certification, Ux Design, In Progress

Intro to User Experience (UX) Design for course credit and certification.

Certification, Seo, In Progress

Intro to Search Engine Optimization (SEO) for course credit and certification.