- Responsible for Stanford GSB's public website and its strategic direction as an institutional channel.- Lead strategic planning and define KPIs for the public website, including the product roadmap and SEO strategy.- Direct the strategy of core activities to meet stakeholder needs, engage target audiences, and accomplish organizational objectives.- Collaborate with stakeholders to clarify business needs and translate them into actionable development or content projects.- Assess the website and industry trends to anticipate needs and recommend content improvements.- Drive cross-functional collaboration across the school to ensure effective website operations.- Lead and supervise a team of web managers and producers, including recruitment, management, and development of employees.- Develop, manage, and forecast the website and operational tools budget.- Directly manage UX/design and development vendors, ensuring project alignment and budget management.- Provide strategic oversight of web analytics tools.

- Managed web operations and content strategy, improving site usability, engagement, and accessibility- Developed scalable frameworks and repeatable solutions for web authors and marketing groups- Led planning and execution for major web content projects, ensuring alignment with stakeholder needs

- Lead cross-functional team of designers and developers to deliver digital experiences for global corporations and brands.- Produced custom sites, marketing tools, campaign landing pages, and mobile apps, as well as ongoing reporting and web maintenance, for a range of clients across several industries.- Partnered directly with clients to shape ideas for briefs, develop project plans and ensure stakeholder alignment.- Ran team standups, allocating resources and setting project prioritization for multiple simultaneous projects.- Responsible for all phases of project planning and execution, as well as ensuring that projects are delivered on time, on budget and to high quality standards.

- Managed ​cross-functional ​development ​and ​testing ​of ​highly ​targeted ​landingpages ​for ​organic ​and ​paid ​acquisition ​initiatives ​as ​backfill ​for ​senior ​managerduring ​maternity ​leave.- Used ​data ​to ​generate ​actionable ​insights ​and ​hypotheses ​to ​strengthenconversion ​funnels, ​improve ​lead ​quality ​and ​increase ​ROI ​through ​testing.- Owned ​strategy ​and ​product ​roadmap ​for ​paid ​acquisition ​landing ​pages. ​Alignedkey ​stakeholders ​across ​marketing, ​creative, ​and ​analytics ​teams.- Automated ​processes ​for ​calculating ​sample ​size, ​statistical ​significance ​andpower ​for ​all ​conversion ​testing, ​resulting ​in ​4+ ​man-hours ​saved ​per ​week.- Directed ​design, ​copy, ​development, ​and ​launch ​of ​Stitch ​Fix ​Luxe ​landing ​pagesto ​support ​the ​launch ​of ​a ​new ​product ​line.

- Prioritized and coordinated daily maintenance and new feature development for nitrocircus.com across engineering, content, events, sales, and marketing teams.- Managed post-launch review of nitrocircus.com (launched 2014) to diagnose bugs and improve user experience.- Proposed homepage CMS redesign that maintained user experience while reducing annual development costs by an estimated $50k.- Conducted user surveys to drive insights into social consumer behavior, marketing campaigns and online experiences.- Spearheaded strategic investment in editorial content for audience development. Managing editor for a small editorial team that grew to drive 19%+ of overall site pageviews.- Directed the design, development and launch (May 2016) of nitroworldgames.com​.- Created comprehensive KPI reporting across all digital properties and social platforms. Worked closely with content teams to drive channel growth, optimization, and expansion.- Designed homepage slides and promotional graphics for social media to promote upcoming events, movie releases, merchandise, and new online content.

- Ensured on-time, daily publication of 6 original articles, videos, photoshop contests and podcasts across internal content teams and a large contractor network at Cracked.com.- Lead editorial team's homepage optimization initiative. Strengthened Cracked.com front page by leading a cross-functional titling team and implementing A/B and multivariate testing.- Launched initiative to make analytics tools and insights more accessible and actionable for editorial team. Created reports to assess content performance both retrospectively and in real-time.- Migrated all teams to new editorial tracking system and optimized production workflows across all stages of production.- Owned contractor relationships and payments for entire property. Streamlined and standardized process to reduce man hours by 75%+ while maintaining accurate, on-time payments at 99%+.- Partnered with engineering team to conduct user testing and drive CMS improvements to support content teams.- Introduced and facilitated retrospectives for production team to strengthen communication, promote sustainable work practices, and support the team driving its own improvement.

- Head of content for high-level personal growth and development community founded by Neil Strauss, seven-time New York Times bestselling author.- Owned content production and delivery for email marketing, physical events, teleconferences/webinars, videos and lesson modules.- Ensured all content was consistently delivered on time (100%) with high quality ratings (90%+ approval) from members.- Supported The Society's VP in event planning and day-of coordination for physical events for top-tier membership levels. Owned relationships with special guests for all physical and online events, as well as production of digital content for online-only membership levels.- Responsible for member services department. Established department practices, setup CRM system, and trained representatives.- Cultivated relationships with community influencers to develop additional programming designed for deeper engagement and improved retention, including regional chapters and special interest groups.- Created new work tracking system for content to solidify workflow, raise visibility, and instill accountability.

- Managed the editing process of a manuscript with seven-time New York Times bestselling author Neil Strauss for his sub-imprint label with HarperCollins Publishers. Coordinated across the editor, temporary managing editor, designer, electronic copyeditors, researchers and translators.- Designed and compiled press packets for published books. Established the group's first social media presence and expanded audience base with proactive approaches to Facebook and Twitter maintenance.- Executed fact checking, proofreading, and legal reading of book manuscripts to prepare text, photographs and layout for publication on a strict production schedule.

- Advised and communicated with staff and visitors to facilitate communications and provide program information.- Instructed and advised professors in technology usage and problem-solving.- Assisted staff with technology-related projects, especially as copying, scanning, faxing, and troubleshooting.- Organized spreadsheets for recording course credit.- Devised posters and displays to advertise courses to students.