A creative at heart with a head for strategy, I thrive on crafting concepts, then breaking them down into workable plans of action that get the results intended. I can be described as either a Strategic Creative or a Creative Strategist. It all depends on what the job requires. A proficient storyteller, I have the ability to craft creative ideas around brand objectives while keeping the target audience at the heart of all I do. After all, what’s the point of creating if you have nobody to appreciate your work?I get as excited about going deep on data and research into a brand or product as I do about creatively conceptualising and presenting the BIG idea to the brand’s stakeholders. Then I’m happy to roll up my sleeves and work alongside my team to bring it to life. It’s all about the whole picture. And that includes the, often uncomfortable, post-campaign analysis. As an advocate for “work that works” I know what a vital part of the process this is.I am comfortable developing and/or managing content for a range of deliverables including proposals, presentations, concepts, strategies, marketing plans and social, digital and print content and advertising. It is my experience that “the whole being is far greater than the sum of its parts” and, as such, I understand the importance of keeping a team happy and onboard. I know that great work does not require a great ego. I thrive in a creative team environment where I can facilitate or participate in brainstorms that carefully balance creative expression with brand and budget realities. I wholeheartedly believe that there’s no such thing as a crappy idea. Everything, with a little thought and creativity, can be turned into something great! Isn’t that exactly what strategic creatives do?Bringing ideas to life is a privilege. Good campaigns, programs and projects have the ability to inspire and connect thousands, if not millions. That is something that gets me very excited.

Successfully produced a number of series from concept or Production Bible stage to delivery. • Created, formatted, wrote, produced and delivered 2 x 26 episode seasons of Yum.Me, a children’s cooking concept, for the national broadcaster. Now in its 3rd season.• Created, formatted, wrote, produced and delivered Koskaskenades (Pantry Capers) a travelling culinary series now in its 3rd season.• Produced Signal High, a 13-part teen drama series• Wrote and produced Siyabonga Gogo (Thank you Granny), an animated children’s storytime program• Executive Produced Hectic Nine-9, the, daily, live, teen magazine show while recruiting and training a new team in line with the national broadcaster’s requirements. (Over 12 years on air)

Managing and directing the company’s internal and external communications, incl the creation of the company’s annual Communications and Marketing Strategy based on the 5-year business plan. The creation and implementation of the corresponding annual marketing plan for the company as a whole and its various divisions. The development, management and execution of short-term and long-term plans and budgets for the approved strategy and tactical marketing plans for all four divisions locally and internationally.• Implementing the company’s new branding across all platforms• Launching and marketing the company’s new Live Broadcast studio

Successfully conceptualised ideas, developed formats and Production Bibles, pitched concepts to broadcasters, brands and stakeholders and developed, supervised and produced on-screen content. Included supervising scriptwriters or scripting myself, ensuring the overall quality of the content created together with the Producer and being a part of the post process to ensure that the final product was in line with the original concept sold to client.• Conceptualising and developing the instructional culinary series known as The Fabulous Food Academy, for Food Network that starred TV Chefs Reza Mahammad and Jenny Morris. I went on to Content and Post Produce this popular series. • Part of the concept team and going on to content produce a range of Culinary programs, incl the award-winning Sarah Graham’s Bitten, Sarah Graham’s Food Safari, Neill Anthony – Private Chef • Refining the format and creating the Production Bible for Afrikaans Game Show, Beter Assie Bure (Better than the Neighbours) now in its 3rd season.• Writing and Content Producing the 3 season, documentary series Bornfrees. • A key highlight was the expansion of Hectic Nine-9 from ½ hour, daily to a full 1-hour daily slot due to excellent ratings maintained over a number of years. (I was also part of the original concept and pitch team for this series.)

Conceptualised concepts. Facilitated, wrote, compiled and presented proposals and budgets. Managed the execution of the campaigns incl day to day running of account in terms of budget, media, materials, etc. • Conceptualised and implemented the I Love WP Club Rugby program for Vodacom that run for 3 years • Conceptualising and managing the Quorn launch in South Africa obo Sea Harvest• Conceptualised, managed and executed Woolworths Customer Reward events nationwide which included food, fashion and beauty events for up to 250 persons per event.• Launching the Woolworths Beauty dept. countrywide with a variety of in-store events and activations• Facilitating and managing Woolworths fashion events nationwide• Launching Woolworths in-store Cafes and subsequent food events nationwide• Conceptualised and developed the cause related, multi-platform campaign, “Young Ambassadors” that won in its category at MipTV’s annual Content 360 Competition in Cannes.

Researched, developed and wrote a range of copy and scripts incl. • Hectic Nine-9. Daily, live, kids, magazine series. 3 seasons - scripts• Bornfrees. Documentary series, 3 seasons - scripts• What’s your Flava? Kids’ cooking program, 6 seasons - scripts• Woolworths Making the Difference Program – School curriculum packs• Woolworths Loyalty Events – in-store collateral