Alison Faulkner Email & Phone Number

Sydney, Australia

Distilled market insights and organisational objectives to create the demand creation strategic plan for the portfolio, prioritising the time, budget and people required to achieve targets. Managed and engaged senior stakeholders to gain support and endorsement of the strategic plan and presenting to team executives for approval. * Resulted in prioritisation of key programs of work.Delivered quarterly integrated brand and solution demand creation campaigns driving inbound… Show more Distilled market insights and organisational objectives to create the demand creation strategic plan for the portfolio, prioritising the time, budget and people required to achieve targets. Managed and engaged senior stakeholders to gain support and endorsement of the strategic plan and presenting to team executives for approval. * Resulted in prioritisation of key programs of work.Delivered quarterly integrated brand and solution demand creation campaigns driving inbound activity through online video, digital display and social tactics across B2B media channels. * Resulted in ROMI of 10:1 and increased brand metrics.Optimised the key lifecycle stages with triggers for targeted personas along the buyers journey from the tops of funnel to conversion. * Resulted in increase downloads, form fills and MQLs.Engaged high potential market segments in Salesforce and Eloqua inbound and outbound lead nurture programs using compelling, multi-media content progressing for net new prospects and existing base contacts. * Resulted in MQL converting to total 10% SQL Show less

Sydney, Australia

Defined a clear growth strategy for the Small Business portfolio of solutions to achieve corporate targets for increased multi-product holdings, promotion of cross-sell and reduction to churn trends.Analysed and distilled data driven insights to create next best action decisioning, into the Pega platform. Delivered integrated outbound base marketing campaigns across the SMB portfolio of mobile, mobile broadband, fixed, unified communications and SaaS solutions. Analysed… Show more Defined a clear growth strategy for the Small Business portfolio of solutions to achieve corporate targets for increased multi-product holdings, promotion of cross-sell and reduction to churn trends.Analysed and distilled data driven insights to create next best action decisioning, into the Pega platform. Delivered integrated outbound base marketing campaigns across the SMB portfolio of mobile, mobile broadband, fixed, unified communications and SaaS solutions. Analysed the CRM and identified the customer lifecycle stages for SMB solutions, journey mapped onboarding, cross-sell, win-back and renewals. Created automated growth marketing campaigns using Salesforce Marketing Cloud and Pardot across both online and offline channels. Show less

Sydney Area, Australia

Defined the annual business segment strategy. Managing an annual marketing budget of $5m, delivering a ROMI of 5:1.Distilled and analysed research and insights to create Customer Value Propositions, customer personas and critical segment information, defining a centralised fact-base and resource for all marketing subject matter experts delivering the program of work.Managed a virtual team of functional marketing specialists to deliver the plan, building a best practice… Show more Defined the annual business segment strategy. Managing an annual marketing budget of $5m, delivering a ROMI of 5:1.Distilled and analysed research and insights to create Customer Value Propositions, customer personas and critical segment information, defining a centralised fact-base and resource for all marketing subject matter experts delivering the program of work.Managed a virtual team of functional marketing specialists to deliver the plan, building a best practice governance to continually engage and drive performance. Delivered marketing campaigns into 30 concurrent geographies integrating Below The Line, Above The Line advertising, media partnerships, native and social media.Created the business segment sales enablement tools and resources delivered into the indirect channel of retailers.Managed CRM and analysed third party market data for optimised segmentation, reporting and performance analytics.Managed a quarterly briefing process to agency village and cross functional experts. Managing agency partners: creative: BWM, direct: Lavender, media: UM, social: Society. Show less

Sydney, Australia

Key relationship manager holding accountability for managing the relationship with Telstra, Microsoft Gold Unified Communications Partners and the Microsoft Lync Certified vendors that make up the Lync ecosystem. Developed the new product go-to-market strategy for Microsoft Lync distributed through the Telstra Business Systems. Managed 12 global vendors of MS Lync certified equipment including data switches, contact centres, video conferencing, headset, handset and media gateway… Show more Key relationship manager holding accountability for managing the relationship with Telstra, Microsoft Gold Unified Communications Partners and the Microsoft Lync Certified vendors that make up the Lync ecosystem. Developed the new product go-to-market strategy for Microsoft Lync distributed through the Telstra Business Systems. Managed 12 global vendors of MS Lync certified equipment including data switches, contact centres, video conferencing, headset, handset and media gateway vendors.Onboarded and enabled a business partner channel of 20 Microsoft Gold Unified Communications Partners.Led the team to design a configurator to build sales orders quickly and implementing with the channel.Designed and managed brand presence at major vendor events and industry conferences. Show less

- Developed and executed marketing campaigns for IBM’s enterprise portfolio of software, hardware and services.- Managed annual strategic planning process to develop campaigns that deliver to lead and revenue targets. - Executed of integrated demand generation campaigns made up of video production, electronic direct mail, direct marketing and telemarketing for business solutions such as SAP, Cognos and Lotus. - Briefed and managed creative agencies to deliver on the scope of work… Show more - Developed and executed marketing campaigns for IBM’s enterprise portfolio of software, hardware and services.- Managed annual strategic planning process to develop campaigns that deliver to lead and revenue targets. - Executed of integrated demand generation campaigns made up of video production, electronic direct mail, direct marketing and telemarketing for business solutions such as SAP, Cognos and Lotus. - Briefed and managed creative agencies to deliver on the scope of work across the business solutions portfolio. - Reporting campaign and plan lead and revenue targets. Show less

Sydney, Australia

As Enterprise Marketing Manager I was responsible for supporting the sales team to achieve targets through a program of demand generation and channel enablement.- Management of the integrated marketing and communications program for Alcatel-Lucent’s enterprise portfolio in Australia and New Zealand made up of lead generation, advertising, public relations, electronic direct mail and special events. - Delivering a major qualitative market research project in collaboration with… Show more As Enterprise Marketing Manager I was responsible for supporting the sales team to achieve targets through a program of demand generation and channel enablement.- Management of the integrated marketing and communications program for Alcatel-Lucent’s enterprise portfolio in Australia and New Zealand made up of lead generation, advertising, public relations, electronic direct mail and special events. - Delivering a major qualitative market research project in collaboration with IDC analysts for the Australia and New Zealand go-to-market plan to determine the competition across geographies, solution areas, market verticals. - Designing a Consultant Program for Australia and New Zealand, developing resources to enable sales professionals to manage Consultant relationships. Initiating and facilitating the User Group for Australia and New Zealand. - Managing key relationships with business partners, analysing their business needs and developing marketing programs to drive sales in major vertical and solution areas. - Management of global channel marketing campaigns using cooperative marketing funding, and influencing the channel to implement the localised marketing campaigns through collaboration and negotiation. - Development and management of the organisation’s first lead generation campaign. - Managing the development of key account case studies. Show less

Management of key communication channels including monthly employee video and Half/Full Year Result announcement videos and various other projects including Retail Brand Roadshows.Management of corporate internal events including the CEO Forum and Expo, CEO’s Excellence Awards, CEO’s Leadership Forum, Senior Management Group Meetings and Full and Half Year Result announcements.

Master Of Business Administration (Mba), In Progress

Bachelor Of Commerce, Marketing And Management