Alison Fletcher Email & Phone Number

Director - executive coach using GROW and Solution Focused Thinking approaches at JA Consulting Ltd – alisonfletcher@jaconsulting.co.uk. 01737 642000.Consultant – marketing communications and strategic marketing at JA Consulting LtdDirector – coach and mentor at Purple Cow Coaching LtdPartner at JA Consulting------Our work at JA Consulting Ltd is very much focussed on the client, their needs and the needs of their customers. What that means is we’re pretty rubbish at talking about ourselves and what we do – you won’t see a fancy website (but you’re welcome to go and take a look www.jaconsulting.co.uk), we don’t go in for getting this or that award, and we certainly don’t wrap ourselves up in red tape. What we do is client-centric, pragmatic, useful and apply-able. Our aim is to leave our clients wiser, more confident and more skilled. What that means for me is being able to diagnose and assess problems, and generate and implement creative ways solutions. Specifically• Turning fuzzy vision into clear specific goals, designing an action plan and getting results.• Preparing surveys and other ways of collecting useful data; finding the key measures that make a difference.• Building up the skills, knowledge, confidence and competence of my mentees and coachees.• Generating supporting collateral for clients’ businesses and also our own.• Helping clients communicate their vision, mission, messages and decisions internally, and when required, externally.

Surrey

Long term secondment – strategic marketing and implementation, event conception and management, tactical PR, helping businesses make the most of their communications opportunities, budget planning and development.Worked with a variety of clients from oil companies, to press cutting services to telecoms.

Crawley

Acquired by Elekta in 1998A division of the electronics giant, Philips Electronics, assembling and supplying radiotherapy equipment for use in the treatment of cancer in hospitals world wide.---Management of internal and external Marketing Communications (Marcoms) activities within organisation. Development of Marcoms policy.Responsible for the publication of support documentation for operators of equipment and field engineers.Management of Philips and hospital engineer’s training programme to install and maintain radiotherapy equipment in establishments worldwide.

Hampton, Middlesex

6-month interim business development support - a medium sized business compiling and selling data and mailing lists to businesses.• Helped them develop a key target market: banks and factoring agencies. • Developed a direct mail campaign followed by interviews to establish a potential sales base.

Hampton Hill, Middlesex

Wide range of business to business and business to consumer events from betting shops to improving business performance Betting Shop ShowSports Medicine in ActionAlternative Health and Complementary Medicine ExhibitionCorporate CarePowerGen• Increased revenue of existing show by 20%.• Expanded market of existing show to include UK regional event.• Developed new event, Corporate Care, for businesses based on enabling a happy, healthy and productive workforce to generate more business and improved profits. Profitable in first year.I was invited by the MD of Swan House to join them to help grow existing exhibitions and develop new ideas at the time when the world of business was very much changing towards new practices such as outsourcing, talent spotting and development, and generating more profit through slicker operations, happier and healthier staff, and broader-skilled managers.Concept development; exhibitors and speakers: sourcing, engagement and organisation; planning; attendee promotions; publicity; budget planning and management; venue and supplier liaison.

Putney, London

Pharmaceuticals, vitamin & mineral manufacturer and supplier---All press relations and exhibitions strategy and implementation.Generated publicity for new and existing products; exhibition and event organisation and attendance; managed office administration and logistics• National TV and dailies coverage for launch of range of children’s vitamins.• Assumed role of Sales and Administration Manager for office of eight. • Re-engineered office activities to enable more efficient order capture, processing and despatch. • Introduced flexible working for staff to increase motivation and performance.

Haverhill, Suffolk

Genzyme was US listed, recently purchased by Sanofi. 10000 employees. Biotechnology and pharmaceuticals---Some very happy memories, even to this day, of working with this amazing organisation during a revolutionary period of biotechnology’s evolution. ---Product Marketing Manager • Lymphokines, Glycanases and Leukotrienes – introduced these products to the UK medical research community• Developed the company’s strategic marketing plans, tactical implementation of all things PR, advertising and exhibitions related. • Chief co-ordinator for the company’s European marketing communications operations.• Business improvement initiative to reduce overstocking of redundant and non-profitable product lines which resulted in turning the business from loss-making into profit within 18 months.

Master Of Science (Msc), Solution Focused Thinking And Leadership, Distinction

Bsc (Hons) Combined Sciences, Biochemistry & Chemistry

In addition to principal subjects of biochemistry and chemistry (specialising in organic chemistry) I also studied Statistics and Psychology

Education record