(now part of Broadcom)

(now part of Cisco)

IntelliShift, a division of VTS, is an enterprise operational intelligence platform that improves the efficiency and effectiveness of connected fleet management operations.*Define enterprise SaaS multi-channel content strategy and editorial approach to brand build and differentiate operations intelligence products in the market.*Create messaging for each persona through the buyer’s journey. *Strategize content creation and execution, including PR, marketing campaigns, website copy, video scripts, thought leadership, slide decks, email, case studies, webinars, sales, and sales collateral.*Monitor competitive information and content performance to build, manage and execute one brand-rasing content strategy.*Manage marketing website (WordPress) and our internal content library; complete and update regular content and performance audits.

NPower creates pathways to economic prosperity by launching digital careers for military veterans, their spouses, and young adults from underserved communities.* Raised brand profile and program awareness through traditional and digital storytelling, messaging, collateral development, and events.* Implemented integrated marketing strategies to increase recruitment by 15%.* Created email drip campaigns to drive engagement of prospective students/alumni by 10%.* Relaunched website to increase traffic and implement SEO to drive alumni, partner, and funder engagement by 10%.* Launched quarterly newsletter to engage alumni, students, partners and funders. * Develop and implement annual digital fundraising campaign to support revenue growth objective for #GivingTuesday and year-end giving with earned/owned/paid social strategies.* Streamlined editorial process of grad books, newsletter, collateral, and thought leadership pieces is efficient and effective.* Executed digital campaigns for fundraising, donor engagement and acquisition.* Led the creative development process for all program collateral with design agency, including recruitment, internship and graduation cycles, as well as fundraising support materials.

Conceptualized and launched a PR, marketing, and digital communications consultancy to elevate B2B SaaS tech through action-driven content and storytelling campaigns tied to organizational goals.Work with procurement, education data intelligence, security, ML, AI, and digital employee, health, wellness, and mindfulness tools.Executive-level ghostwriter for bylines, Op-Eds, speeches, blogs, white papers, and presentations. Producer of newsletters, case histories, social media, press releases, speaking, and award submissions. Work with clients to develop digital marketing, content, lead generation, SEO/SEM, and paid/organic demand generation campaigns.

A key driver of strategic communications programs, partnership development, and creator of audience-specific content, including brochures, video, direct mail, fundraising appeals, and annual reports, complemented with events and social media campaigns aimed to transform education to create a more just, humane, and sustainable world.

Global, integrated B2B marketing public relations firm. Created and directed PR strategies/initiatives for companies across multiple industries.