Alison Fralick

Alison Fralick Email and Phone Number

Strategic Operations ► Executive Engagement ► Program Management ► Advisory Panel Member for The Mini-MBA Program at University of Houston, Bauer College of Business @ American Cancer Society
Alison Fralick's Location
Greater Houston, United States, United States
Alison Fralick's Contact Details

Alison Fralick work email

Alison Fralick personal email

n/a
About Alison Fralick

♦ I am a Compliance Expert with in-depth knowledge of ESG and CSR trends, creating products that address the needs of the Fortune 500 corporations. ♦ I am a Strategic Business Partner to executive leaders and stakeholders, I focus on operational excellence and product development that promotes cross-functional collaboration and community engagement. ♦ I am a Corporate Relations Leader that drives the strategic direction and oversight for products based on pillars, including key leadership champions, relationship cultivation, community solicitation, and stewardship plans. My key skills include:Non-Profit Leadership / Product Development and ImplementationExecutive Engagement / Corporate Governance / Business OperationsProgram Management / Donor Relations / Risk Mitigation

Alison Fralick's Current Company Details
American Cancer Society

American Cancer Society

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Strategic Operations ► Executive Engagement ► Program Management ► Advisory Panel Member for The Mini-MBA Program at University of Houston, Bauer College of Business
Alison Fralick Work Experience Details
  • American Cancer Society
    Strategic Director, Field Corporate Strategy And Operations
    American Cancer Society Feb 2023 - Present
    Atlanta, Ga, Us
  • American Cancer Society
    Director, Regional Corporate Relations
    American Cancer Society Apr 2017 - Feb 2023
    Atlanta, Ga, Us
    ▪ Manage and measure the Houston Corporate team budget and revenue strategy raising $5 million annually for ACS programs and services with a team of 4 people. ▪ Own a portfolio of 75 national corporate accounts based in the Greater Houston area. Lead all engagement activities and communications with Fortune 500 donors and prospects, both at the local and national level. ▪ Created and Launched the “CEOs Against Cancer” Greater Houston Chapter in 2015. Achieved by strengthening relationships with C-Suite Executives from Phillips 66, KPMG, Houston Methodist, Airswift, and Hess.▪ Created annual corporate governance programs for client accounts, which allowed employees to enroll in Payroll Deduction, tripling annual revenue in support funds to ACS every year. ▪ Structured strategic partnerships by building collaborative relationships across departments to increase sponsorships sold and volunteer leaders recruited to support enterprise goals, and streamline communications for ACS programs and services. ▪ Developed 100+ cause marketing and wellness programs within large corporations that aligned with company ESG and CSR objectives, doubling engagement, and revenue efforts. ▪ Led change management initiatives during re-organization of corporate teams across regions, working cross functionally with departments to streamline communications for mutual donors and events.
  • American Cancer Society
    Account Manager, Corporate Relations
    American Cancer Society Mar 2015 - Apr 2017
    Atlanta, Ga, Us
    In this role, I managed prospect research, recruitment, cultivation, and retention of targeted Fortune 1000 corporations while achieving an income goal of $1M year over year. Key accomplishments:▪ I created and executed engagement strategies for corporations within the community and nationwide to increase campaign awareness, strengthen existing partnerships, and build new relationships.▪ I partnered with corporate staff to identify metrics, ensure quality implementation of programs, and monitor success rates throughout the program, leading to a 25% increase in retention and post-event stewardship.▪ I collaborated with manufacturing and healthcare divisions to maintain enterprise account management standards, discuss challenges across industries, and brainstorm innovative solutions, increasing recruiting and retention rates of corporate accounts by 50%.▪ I evaluated performance feedback with enterprise support functions to enhance program delivery.
  • Mckesson
    Account Manager, Cure Magazine
    Mckesson Dec 2011 - Mar 2015
    Irving, Texas, Us
    In this role, I directed marketing and digital advertising campaigns for CURE Magazine, the largest consumer oncology magazine in the U.S., with over 120K subscribers. Managed advertising accounts for pharmaceutical companies, cancer centers, and non-profit organizations, as well as providing operational oversight of all CURE programs.Key accomplishments:▪ I created a marketing strategy that increased web traffic on CureMagazine.com by 35% within six months.▪ I continually exceeded revenue goals by 25%, securing new pharmaceutical clients each quarter. ▪ I enhanced the functionality of CureMagazine.com, which increased digital revenue by 30% each quarter.▪ I identified and built relationships with non-profits whose mission aligned with products and services to optimize messaging and content for targeted audiences.▪ I created tailored print and digital campaigns for existing clients based on new FDA drug approvals to ensure compliance and public health information were optimized.
  • Meeting Professionals International
    Advertising Coordinator
    Meeting Professionals International Jul 2010 - Dec 2011
    Dallas, Texas, Us
    In this role, I delivered communications between advertisers and ad agencies to collect, upload, and archive materials for print publications and digital content.Key accomplishments:▪ I analyzed client RFPs and assisted in the media buy process to increase procurement opportunities. ▪ I created a new banner ad position on website and media kit as the highest priced ad space due to location, which resulted in advertisers receiving more exposure, as well as an increase in new business.▪ I collaborated in editorial planning and the creation of innovative marketing strategies to help drive channel marketing opportunities.
  • Baylor University
    Special Events Intern
    Baylor University Jan 2010 - May 2010
    Waco, Texas, Us
    In this role, I supervised contract laborers for conferences and broadcasted sporting events at the Ferrell Center.
  • The Dr. Phil Show
    Production Assistant
    The Dr. Phil Show Jun 2009 - Jul 2009
    In this role, I supported all aspects of production, including preparing portfolios of prospective guests, researching off-site locations, and editing interviews with show correspondents.
  • Kwbu Fm
    Production Assistant
    Kwbu Fm Jul 2008 - May 2009

Alison Fralick Skills

Strategic Planning Problem Solving Film Production Final Cut Pro Cool Edit Google Analytics Seo Html Emails Listrak High Road Salesforce Sap Aptify Microsoft Office Adobe Audition Salesforce.com Marketing Strategy Content Management Management Social Networking Marketing Communications Email Marketing Analysis Online Marketing Advertising Sales Content Development Digital Marketing Film Account Management Magazines Brand Development Publishing Social Media Competitive Analysis Entrepreneurship Advertising Public Relations Facebook Editing Marketing Event Management Digital Media Event Planning Blogging Press Releases

Alison Fralick Education Details

  • Baylor University
    Baylor University
    Film And Digital Media

Frequently Asked Questions about Alison Fralick

What company does Alison Fralick work for?

Alison Fralick works for American Cancer Society

What is Alison Fralick's role at the current company?

Alison Fralick's current role is Strategic Operations ► Executive Engagement ► Program Management ► Advisory Panel Member for The Mini-MBA Program at University of Houston, Bauer College of Business.

What is Alison Fralick's email address?

Alison Fralick's email address is al****@****cer.org

What schools did Alison Fralick attend?

Alison Fralick attended Baylor University.

What skills is Alison Fralick known for?

Alison Fralick has skills like Strategic Planning, Problem Solving, Film Production, Final Cut Pro, Cool Edit, Google Analytics, Seo, Html Emails, Listrak, High Road, Salesforce, Sap.

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