Freelance content, events and PR consultant for the marketing, advertising and communication industry.

We help companies be life-long learners.We are expert curators, writers, and connectors. We work cross-culturally and cross-industry, and are passionate about widening your view on things so you can make stand-out work. We believe that diverse input equals better output. To us, diversity of thought is the differentiating factor to creating work that moves the needle.

As an integrative practitioner, I am trained in and have experience of working with the three main therapeutic approaches: psychodynamic, person-centred and cognitive-behavioural. This diversity of thinking allows me to find the right approach for you and address the challenges you are currently facing.I run a private practice working with adults across a broad range of issues on a long-term basis. I also work as a Senior Psychotherapist and Assessor for a community counselling service.I regularly attend workshops, seminars and other training sessions as part of my ongoing Continual Professional Development (CPD).I am a Registered Member of the British Association of Counselling and Psychotherapists (BACP). I adhere to the BACP Ethical Guidelines, receive regular clinical supervision from an accredited practitioner, and my work is fully insured. https://www.bacp.co.uk/therapists/384775/alison-fulker/beckenham-br3

Curating the content for the inaugural TEDx Beckenham. Theme: Expanding community and connection.https://www.tickettailor.com/events/tedxbeckenham/996633

Planned, executed, evaluated and refined the global event marketing strategy in collaboration with business and marketing leadership team, ensuring consistency with the global marketing plan and business strategy of the company.Identified new event opportunities; defined a process for assessing the business value of new events, presenting the recommendations to key stakeholders.Managed and enhanced SapientNitro’s participation in key events Cannes Lions, SXSW, Advertising Week, CES and the company’s own event flagship event, iEX.Oversaw annual global event budget, including measurement and reporting.Vendor selection and management, including negotiating rates to obtain best cost and service.Worked with external and internal communications staff to ensure events receive optimal exposure and coverage.Evaluated and reported effectiveness of event participation.Built and maintained useful relationships with key industry associations.Mentored and developed marketing team to drive performance.

Delivered all content (overall themes, speakers, sessions etc.) across the Lions Festivals portfolio of annual events (Cannes Lions, Spikes Asia, Eurobest, Dubai Lynx + Digital)Planned and implemented approximately 90 hours of content with over 300 speakers on Cannes Lions alone (including Mark Zuckerberg, Steve Ballmer, Eric Schmidt; the number of event sessions from 65 to 90 and overall content attendance from 36,500 to nearly 50,000 visitors (38% increase; delegate increase 19%)Developed close working relationships with all major advertising and communication agencies, as well as clients and media owners; both daily contact and infrequent trade missions to key regions (US, Asia, Middle East, Europe).Conducted thorough research in order to pioneer client sessions and new themed forums, allowing an increased reach including new media (Tumblr, Flipboard) and film (TimeWarner, Dreamworks).Work with internal design, marketing and creative teams to deliver content and promotions across websites, emails and social channels.Executed all programmes onsite, including chairing duties at our regional Festivals. Managed event feedback, including surveys, results analysis and monitoring of NPS.Recruited, hired and manage 5 new team members to increase overall performance and scale of content operation. Received 'employee of the month' awards after every major event and awarded other ad-hoc bonuses for performance. Frequently cited by CEO and colleagues as instrumental and pro-active.

Started as Conference Producer and quickly promoted to 'Senior' within Construction Team.Responsible for the Building Services sub-sector. Generated new topics, managed event budgets and targets, and researched topic briefs for the Building Services titles and Construction News.Appointed mentor to a conference producer and assisted with training of several new starters.Selected for EMAP's 'Future Leaders' management training scheme.Developed 17 profitable conferences in various formats based on in-depth market research - compiled programme content, recruited high level speakers, and designed and tracked marketing plansSpeaker Liaison Manager: FC Business Intelligence, London - April to Dec 2006Communicated, built rapport and generated new research ideas with senior executives across Europe, North America and Asia - recruited additional speakers for several events.Self-management and good planning skills allowed me to control up to six conferences at any one time, each with 40+ speakers.Researched potential new conference topics with speakers and delegates.Responsible for marketing material including newsletters, emails, copy and advertising calendars throughout entire campaigns.