Marketing lead in an emerging spirits company connecting Sales, Operations and Executive Teams. Responsible for the development of sales tools, product packaging, digital marketing and day to day operations. A multifunctional leader with a strong skill set including design, analysis, product development and materials sourcing.

Design, develop and source:• Product packaging for new product innovation and line extensions• Gift Packs / VAP's• On and Off-Premise POS and collateral materials• OOH advertising, window displays, vehicle wraps• Trade and retail print advertisements and collateral• Coupons and retail campaigns• Retail and On-Premise display pieces• Create and manage POS ordering system and digital asset manager• Manage POS warehouse, inventories and vendors• Create national coupon campaigns, design, production and tracking• Manage website development and rebranding campaigns• Creative Director managing internal design team and agency creative

Design, develop and source:• Product packaging for new product innovation and line extensions• Gift Packs / VAP's• On and Off-Premise POS and collateral materials• OOH advertising, window displays, vehicle wraps• Trade and retail print advertisements and collateral• Coupons and retail campaigns• Retail on On-Premise Display Pieces• Create and manage POS ordering system and digital asset manager• Manage POS items, inventories and vendors• Manage website development and rebranding campaigns

• Manage and analyze marketing and brand budget on a monthly basis to ensure effective use of funds to achieve overall brand goals and strategies• Evaluate spending to determine the ROI on specific programs.• Manage all Marketing Agencies, Advertising & Social Media agencies• Design and develop print advertising, POS, campaigns and collateral materiala• Approve all posted materials and use of all branding• Prepare and conduct monthly sales reporting• Prepare and conduct Major quarterly business reviews• Activity Reports• AMP Budgets• National Events and Promotions• Create and maintain all printed materials: POS, Brand Education, Communication and use of brand logos• Manage POS, Items and Inventories, POS vendors• Pre-Orders• Shipment and execution on the markets• Manage and develop existing Brand Ambassador network • Monthly activity reporting• Incentive goal achievement• Develop National Promotions and Events within brand standards• Share best practices across Region/Sales team

• Supports the National Account YMCO team across multiple states with creative campaign ideas, data reporting and analysis, presentations, sales tools and personnel training

• Responsible for the gathering, preparing and analyzing of sales data in order to create strategic category plans, sales presentations and business reviews.• Works with Chain Account Executives, Directors of Sales and Division Vice Presidents in preparing and presenting proposals regarding corporate programs to increase distribution, maximize shelf space, review business and achieve sales goals.• Strong relationships within the YMCO Organization and Retail Partners. Collaborates with the Estates Group, Broadmarket, On Premise & Chains North and South to develop programs, campaigns and creative advertising vehicles such as coupons, sell sheets, newsletters, POS, signage, print ads, billboards, labels and packaging, case artwork and tray packs. Works with in-house and outside print vendors to follow projects through completion.• Troubleshooter and systems analyst; acted as team lead and built the financial CMP Management System for Southern California Chains, constructed custom reporting dashboards for statewide Strategic Retail Network, and developed interactive forecasting and management files used across multiple divisions and supplier networks. Trackers and code programming recently adopted by senior management network as reporting template. Trains and directs new hire analysts across YMCO network. • Develops materials and conducts educational programs and events for YMCO personnel, retail account staff and supplier partners. Conducts and organizes events and promotions.

• Designed & published bi-monthly Customer Pricing and Information Guide, including cover photography, selling and creation of advertisements through direct contact with suppliers and item code maintenance based on inventory and sales history.• Developed & produced monthly On & Off Premise Price Books for Young's Market Company, Estates Group, Capital Division, Young's Market Company of Arizona & Unpublished Manager's Specials.• Created monthly invoices for Northern & Southern California Graphics Department chargebacks, and bi-monthly billing for Price Book Ad Positioning.• Maintained Young's/Estates brand information and graphic files.• Produced sales sheets, posters, banners, advertisements and POS merchandising.