Alison Grippo Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

Leading the product team to develop apps for the Queer community to find connections and companions and create a judgment-free zone.- Responsible for Jack'd, Scruff and BKDR dating site. - Launched consumables and new subscription tiers for additional revenue.- Created GTM process for all new products and launches- Managed a team of five direct reports.

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Irvine, Ca, Us

The B2B2C SAAS marketplace, enabling cross-selling between retailers and suppliers for shared revenue with no upfront inventory or logistics costs (available through Shopify or API).Product Strategy: Focusing on GMV, as the key KPI for marketplace success, I led the revamping of the product catalog, search, onboarding, and partnership requests resulting in a 10x increase in partnerships, a 3x increase in GMV, a 20% reduction in support requests, and a reduced onboarding churn by 71%. Created the Product Marketing discipline to drive adoption and the Go-to-Market playbook. Began preparation for MOR status for the network.Product Development: Led user research, client listening sessions, quarterly surveys, and analytics strategy and created an automated feedback loop between customer and Carro to help drive prioritization. Owned company roadmap developed with cross-functional leadership to ensure business goals were met.Technical Delivery: Managed team of eight engineers, two data scientists, three qa, using agile, including user story and epic development, stand-ups, grooming, backlog management, burn and velocity management, test case review, and Alpha/Beta/GA releases. Increased major release cadence from quarterly to monthly.Team Management and Mentoring: Five direct reports, including Product Marketing, UI/UX, Product Management, and Visual Design. Technology: Graph QL, React, MongoDB, AWS, Elastic

Los Angeles, California, Us

The leading B2B High fashion SAAS wholesale marketplace - 80M+ in Revenue purchased by Lightspeed in 2022.• Responsible for the program and product development of NuORDER Payments by creating a PayFac solution for to be a Merchant Of Record for its Marketplace, a critical factor in the acquisition of NuORDER by Lightspeed.• Led the product and project management to deliver the final consumer-facing payments product, including roadmap, prioritization, key client discovery, market research, and development of the organizational and hiring plan for payment operations support.• Led the international expansion of payments to the EU and UK.• Led strategy around increasing TPV to find an additional 107 million in transaction volume.• Managed a team of engineers, product marketing, QA, UX, and Research dedicated to payments.

Los Angeles, Ca, Us

Product Owner for all HFYN Social Media Advertising tools. • Developed National 2 Local, a B2B SAAS-based social advertising tool allowing national brands to localize and optimize social advertising campaigns for 1000s of locations in 4 clicks.• Delivered complete product cycle from idea to execution, including market analysis, feature prioritization, execution planning, customer satisfaction, and onboarding.• Over 8000+ locations signed on to the product, generating a subscription fee and 10% media spend revenue.• Worked directly with sales to develop GTM strategy, and product marketing enablement.• Managed multiple product managers, engineers, and content developers.• Developed a complimentary native mobile app.• Developed a proprietary reporting and ML engine directly linked to the 5 Major social platforms to generate a budget and targeting recommendations inside the application.

San Antonio, Texas, Us

The elite on-demand remote workforce that consults with Fortune 100 clients on product development and strategy.• Led the creation of an AI/ML image recognition engine for one of the top 3 Camera manufacturers to launch a wedding marketplace for photographers. • Provide product strategy, including Value Prop, Research, Competitive Analysis, Feature development, Personas, and Roadmaps.• Drive data-based research and metrics-based product enhancements.• Leveraged agile methodology to manage product development and discovery and directed data strategies for iterative improvement.

Independent consultant to various business regarding product development, strategy, and business operations. Select Clients:Beyond - http://bynd.com - Developed growth and operational assessment of 200 person agency to maximize profit while completing cutting edge work for 10+ million dollar clients. Edelman Financial - Developed new positioning strategy as well as product revisions to support the next generation of clients for a 20 billion dollar independent financial management group.And/Life - Product and Business strategy for new lifestyle brand with a focus on launching a fitness app.

Created Glass Factory: the core B2B SAAS platform for people-powered service businesses (http://www.glassfactory.io) to support planning, resourcing, reporting, and billing. Clients reported a 25% decrease in manual, highly repeatable operational tasks while increasing total transparency for executive leadership on business health.Accomplishments:- Created a fully functional product in under nine from conception to launch months.- Developed highly automated product marketing process to maximize growth and reach while limiting expenses to attract new clients..- Secured pilot companies and converted them all to paid customers.- Developed analytics and data improvement strategy to drive feature prioritization and optimization- Developed the methodology and product needs for complex actions like resource management, financial forecasting, and portfolio forecasting.- Led a full team of Engineering, Design, UX/UI, QA, Product Marketing, product management, and project management.

New York, Ny, Us

• Recruited to create the digital practice at Sullivan, an award-winning B2B, and B2C brand engagement firm.• Responsible for all digital strategy, product design, development, and client relationships.• Accomplishments:- Hired and cultivated the 10-person studio team within six months.- Developed a process for maximizing profits with increased revenue without increasing headcount.- Secured the largest digital clients for Sullivan, exceeding revenue expectations by 3x.• Clients include CanCapital, Brown University, Duke University, Clean Harbors, and Cornell Tech

New York, Ny, Us

Tapped to establish a new Strategic Partnership group within AOL, supporting cross property ventures focused on long term growth.

Brooklyn, Ny, Us

• Tapped to turn around the underperforming San Francisco office. Developed and launched a comprehensive strategy to develop a strong growth foundation and stabilized business operations within six months. • Created revenue plan, client acquisition strategy, operational improvement initiatives, and focused PR campaigns to elevate HUGE within San Francisco. • Served as a change agent responsible for initiating a complete business overhaul.• Closed $8M+ in new business in the first year, developing lasting, profitable relationships with organizations including Salesforce, Skype, Aeroplan, Rackspace, and Apple.• Grew existing relationship to top-10 ten status in terms of revenue generation.• Exceeded 6-month revenue and profitability goal, with a 60% increase in profit and a 25% increase in utilization while reducing turnover.• Eliminated high turnover rate in 6 months.• Directly responsible for the quality of all product design and client strategy.• Products include Leap Motion, RH Contemporary Art, Half Price Books.,

Brooklyn, Ny, Us

• Enhanced strategy and delivery processes for HUGE globally, leading multiple program and product large-scale end-to-end commerce and technology projects for 10+ million dollar accounts with 40+ person teams. This resulted in positioning HUGE to win multiple long-term, $15M+ accounts due to strategic planning, relationship building, and strong negotiation. • Planned expansion into new international markets, working closely with senior stakeholders, including CEO and COO, to oversee P&L and deliver accurate forecasts.• Oversaw program operations resource management, project/product delivery, and marketing and advertising platforms. • Provided strategic direction to clients, including Reckitt, Unilever, Barney's New York, Kate Spade, HBO, Gucci, Target, Diageo, and Royal Caribbean.• Created HUGE Studio, a production arm of HUGE dedicated to maximizing large campaigns and original content development.• Implemented executive resource-sharing process, including revenue sharing and cost offsets to encourage in-network usage.• Opened three new offices in London, Portland, and Los Angeles.• Kept global utilization at a steady 85% baseline for the network.

Brooklyn, Ny, Us

• Doubled growth and revenue for the organization within one year by directing project and product management, client services, and resource management; introducing industry-leading digital strategies and strengthening existing partnerships. • Executive Sponsor and strategy product lead for multiple clients, achieving a 100% increase in revenue and business growth within one year.• Executive Sponsor and strategy product lead for clients including Sirius XM, Under Armour (eCommerce), Four Seasons, iVillage, The College Board, Pepsi Refresh, and A&E Networks (Bravo, History Channel, and Bio).

Brooklyn, Ny, Us

• Recruited to revamp product/project management processes that improved efficiency by 25%, significantly reducing project timelines from discovery to launch, improving customer service and satisfaction while decreasing resource churn.• Created process and workflow for HUGE to support end-to-end delivery from Pitch through Billing.• Balanced strategic planning and operational process capabilities to position HUGE for long-term sustainable growth directly leading to their eventual size of 13 offices with over 1000 employees.

New York, Ny, Us

• Engaged to develop and lead a comprehensive digital product strategy for the Marlboro brand, managing a 100+ personnel team spanning vendors, partners, and offshore resources. • Worked cross-functionally to ensure all initiatives were executed and coordinated to achieve optimized results using agile. • Worked directly with PMUSA and Leo Burnett to develop annual marketing and development roadmaps and processes.• Launched all projects on time and within budget, including Marlboro.com, online competitions, and awareness campaigns.

New York, Ny, Us

• Responsible for developing the ADSDAQ platform, a self-serve advertising and publisher network dedicated to delivering contextual advertising based on categories.• Managed project management and technology department for all project initiatives, including new product development and product enhancements• Developed centralized methodology for tracking schedules, budgeting, resource and timesheet management using Microsoft Project Server while integrating Agile development practices.• Developed and manage company resource allocation and project prioritization process as well as project management methodology• Responsible for all outsourced project success from contract negotiation through product delivery • Provided all strategic data analysis involving project value, resource effectiveness, and project success • Worked directly with CTO, CEO and CFO on operational matters such as company reorganization, hiring, and annual budgeting.

New York, Ny, Us

• Responsible for leading high profile web development initiatives involving strategy, design and technical implementation.• Manage project level P&L for both fixed fee and time & materials based projects • Review all corporate Statements of Work for new projects to determine budget and scheduling accuracy• Lead major new business pitches from initial project response through final proposal and budget negotiationsKey Clients:New York Times – nytimes.com • Lead the project team responsible for the redesign of the New York Times website involving strategy, user research, information architecture, search engine optimization and visual design • Consulted on the design, implementation, and product development for Times Select, the pay content portion of nytimes.comXM Satellite Radio • Project lead for the launch of the XM Radio online store • Lead 3rd party e-commerce vendor evaluation • Managed the end to end development enabling a customer to purchase an active radio with paid subscription • Played strategic role in the redesign of XMRadio.com New England Journal of Medicine • Responsible for a strategic initiative in order to redesign the New England Journal of Medicine online with the goal of increasing subscription value.

Us

Responsible for all User Interface standards, strategy, process, and testing for: Epicurious.com, Style.com, Concierge.com and men.style.com• Lead the redesign and re-platform of all three premier destination properties, Epicurious.com, Style.com and Concierge.com • Created and implemented “THeSHOP” the first flash sale online multi-vendor apparel and accessories eCommerce site for retailers who were not commerce enabled. • Introduced and implanted user centric design and development practices for all site and product development

New York, Ny, Us

Responsible for all project management and general operations for a client base exceeding 25 million dollars in revenue annually• Accountable with North America EURO CFO, the P&L for the New York, Connecticut and Boston offices • Developed a standardized process across all offices for both project management and financial operations• Appointed to HAVAS (owner of EURO RSCG) task force to develop operational and internal control standards for Sarbanes Oxley compliance • Directly managed the Intel user strategy team responsible for all information architecture and customer strategy deliverables including global usability testing and localization.

Worked with CEO to grow from 30 person New York design firm to 200+ person digital agency and incubator worldwide. • Supervised three offices internationally • Developed and implemented a company workflow process • Responsible, in part, for company profitability and operations • Developed Information Architecture and Usability practice within the company • Hands-on participation in the development, information architecture and/or usability for Beauty.com (sold to drugstore.com) , SonyStyle.com, Ikena (co browsing application sold to Net2Phone) Microsoft “Clippy” campaign for XP launch , Inside.com, Various ITV projects from Cablevision Clients: Polo.com, Discovery Channel, TheDeal.com, Princess Cruises, Fox Network, Sony Style and Sony Corporation, Hasbro, Essence Magazine, B. Smith, Hearst Publishing, Jane, Warner Home Video, Six Flags, Blue Magazine, Rainbow Media, Showtime

Us

• Developed and implemented the THINK Production Process: a documentation trail and methodology for successful interactive projects.• Introduced and managed the Information Architecture discipline within the production group.• Managed a group of ten responsible for project management and IA • Final approval on all client deliverables• Delivered largest project (40+ million in revenue) for agency, while assisting the opening of a San Francisco office.Clients: Millstone, Avon, Tampax, Gillette, International Paper, IBM, NFL Players, Major League Baseball Players Association, Silicon Graphics, Chase On-line Banking, Coral Energy, TIME Inc. New Media, Rockport, France Telecom, Heinz

Producer for JCPenney Online Commerece site and iVillage ad campaign.

• Created NetClock: the first database driven, on-line searchable guide of all live events on the Internet. • Wrote the book NetLove featured on: C|Net, MSNBC, NBC, PBS, Access Magazine, Crain’s, Los Angeles Times, and sold nationwide.

Ba, English

Education record