Alison Heiser is a sought-after advisor on strategy and business model innovation. She is a former Chief Customer Officer and head of marketing for some of the world’s leading public companies, and an expert on brand building and customer-focused digital transformation strategies.Alison is a quick study, highly respected for her collaborative skills and ability to challenge the status quo with grace and humor. Her talent for navigating difficult conversations and building alignment with diverse teams is one of the key strengths she brings to the boardroom. In her routine 1:1s with CEOs and advising sessions with senior executives, she keeps a pulse on the issues facing companies and boards, and has extensive experience with a diverse and ever-evolving range of strategic issues and choices. As an active CEO, Alison brings an entrepreneurial business owner mindset to her work, and is equally conversant with senior leaders in public, private and family businesses.Her board partnerships include sharing strategic initiatives with the boards of Kimberly-Clark and Banta Corporation, and in her corporate officer role she advocated for key non-financial metrics, including brand equity and customer data. She prepared merger presentations for Banta’s board while it navigated a hostile takeover attempt; ultimately accepting an offer from competitor R.R. Donnelly. As a strategy advisor to the CEO of a PE-backed medical products manufacturer, she was instrumental in guiding and aligning management and the board to support a major shift in strategic priorities.As head of North American marketing at Michelin, Alison was the highest-ranking woman in the tire industry worldwide. She led the company’s transformation to a consumer-focused enterprise through brand portfolio optimization and introducing CPG marketing practices. On the S&OP leadership team, she championed the elimination of outdated industry practices that contributed to a remarkable turnaround in fill rates and supply chain cost reductions. She delivered $3B in revenue and an all-time market share high, contributing over 50% of global earnings.Alison is a role model and mentor for countless women and continues to advocate and sponsor women leaders throughout their careers. She is on the advisory board of 37 Oaks, whose clients are predominantly black women business owners in underserved communities. She holds certificates from the Women's Director Development Program at Kellogg and the Private Directors Association.