Whether leading teams and processes in the non-profit education or corporate spaces, one thing has united all of my roles – a unique ability to put myself in the shoes of the audience and craft messages to reach them in an incredibly perceptive and genuine way. This has served me well in the international education sector at brand-name schools like Villanova and Brandeis universities, where I led marketing efforts to reach students in 100+ countries. But I’ve also been fortunate to apply these skills by leading new product and marcomms teams at Minerva Project, a transformational ed tech startup that built the world’s most innovative university.⏩ 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐀𝐍𝐃 𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐂𝐀𝐓𝐈𝐎𝐍- Authored a 25-page report that secured $500,000 in philanthropic funding for education innovation and product enhancements for a new high school curriculum- Achieved 30% increase in partnerships in one year for new ed tech product through data-backed marcomms strategy- Generated dozens of blog posts, articles, and creative thought leadership for international audiences⏩ 𝐀𝐍𝐀𝐋𝐘𝐓𝐈𝐂𝐀𝐋 𝐀𝐍𝐃 𝐃𝐀𝐓𝐀 𝐒𝐊𝐈𝐋𝐋𝐒- Conducted primary market research engaging more than 350 K-12 leaders, generating new product insights- Generated 100% increase in international applicants to highly selective university through data analysis and marketing strategies- Summarized and interpreted competitor data, producing compelling report visualizations and narratives⏩ 𝐏𝐑𝐎𝐆𝐑𝐀𝐌 𝐀𝐍𝐃 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓- Collaborated with cross-functional teams to develop winning marketing collateral for new high school curriculum- Achieved a 50% increase in product interest for a new enrollment management product by conducting a comprehensive marketing and product audit- Collaborated closely with sales and product teams to ensure resonance of product narratives in the marketIn my free time, I prefer outdoors over indoors! I’ve traversed trails globally from Switzerland to Taiwan, although some of my favorites are in my home state of Pennsylvania. My meticulous attention to detail and love of all things nature also benefits me in my garden, where I spend time growing many of the vegetables I eat and discovering new ways to feed pollinators.I’ve got an innate ability to generate thoughtful and concise data-driven narratives to help organizations and clients, and I’m excited to apply these skills in my next role. Let’s connect!