Alison Hession Email & Phone Number

Framingham, Massachusetts, United States

• Lead the development and execution of global, integrated campaigns, collaborating closely with the marketing leadership to align with overall business goals.
• Continuously evaluate and report on campaign performance, driving improvements based on data-driven insights.
• Manage the website as a campaign channel in collaboration with the Digital team, ensuring it aligns with campaign goals and provides an engaging user experience.
• Oversee relationships with marketing vendors, ensuring alignment with campaign objectives and quality standards.
• Act as the main marketing point of contact for the selected industry associations and partnerships, fostering strong relationships to enhance brand presence.
• Plan and execute marketing events, including strategy development, promotion, and logistics management.

Remote

Social media content development and deployment; website analytics and optimization; webpage development

Greater Boston Area

• Leverage digital channels to increase strategic content downloads by 66%, increase inbound lead volume by57%, and grow demo requests by 65%
• Rebrand and reposition PointRight’s social presence as an educator, advocate and thought leader, leading to100+% increase in referral traffic from social platforms and 300+% increase in visibility of PointRight’s.
• Develop account and persona-based marketing programs featuring highly targeted and personalized messaging
• Support brand ambassadors to expand their digital presence and develop high value content that drivesconversions
• Communicate DemandGen goals, strategy and performance to sales and executive leadership
• Manage the development, execution and optimization of inbound and outbound demand generation programs which drive rapid sales growth

Greater Boston Area

- website updates and web redesign strategy- email marketing support- social media content and graphic development

Cambridge, MA

- Increased social media referral traffic 100% YoY.- Increased blog traffic 46% in 2016 and 61% in 2017. - Increased Facebook, LinkedIn, and Twitter audiences 20% on average YoY. - Drive web traffic to grow registered users, increase newsletter subscriptions and encourage downloading of site resources.- Enhance visitor experience through page layout.

Remote

- Support MediaBoss team on clients in the B2B tech space as well as local retail- Source curated content, perform hashtag research and support event attendance on social channels- Create social content strategies that grow audiences, drive referral traffic and increase brand awareness- Leverage automation platforms like Hubspot to track campaign.

Remote

- Introduced structure and a programmatic approach to established social presence- Created blog and email newsletter cadence to drive awareness for and interaction with new content- Coordinated blog and white paper content development with third party vendor- Supported and promoted tradeshow and though leadership event attendance- Created KPI dashboard for.

Boston, MA

- Work with Marketing Communications Director on the development and deployment of customer-focused content strategies that lead to greater visitor satisfaction and conversion.- Own and optimize the corporate website, with the goal of enhancing visitor experience, driving leads, and communicating opportunities to management and stakeholders.->Increased.

South Bston, MA

- Successfully coordinated the transition from an HTML based site to the Drupal CMS platform- Performed targeted analysis of paid traffic to determine countries and languages with wasted spend- Troubleshoot website related issues, including sourcing programming vendors- Stay up to date on Google and other Search Engine changes and best practices- Increase.

Maintain company product catalog including upholding ISO standards, product photography, and marketing collateral generationUpdate website content with awareness to SEO best practicesWork with product trainers to create software and operations training videosDesign tradeshow artwork, brochures, and ads and coordinate production via outside vendors and.

Design, submit, track, and budget weekly newspaper advertising and all direct mailCoordinate promotional opportunities with local businesses Facilitated redevelopment of the company website, including inventory management improvements, mission statement development and site look, feel and ease of use

Receive, design, schedule and proof ad copy for the daily paper with a circulation of approximately 55,000Generate advertising leads for special sections of the newspaperSchedule, advertise, and produce a seminar introducing the Sun's newest advertising program for over 100 local businesses

Master Of Science - Ms, Marketing, 3.975

MS program focused on current and future trends and technologies impacting marketing and communications strategy. Focus of Study: Consumer.

Ba, Advertising, Marketing

Activities and Societies: Honors ProgramMarketing - School of Management Research design and marketing strategy development Advertising.

Professional Certificate Program, Marketing And Branding, A

Courses Completed: Capstone Selling Your Marketing Plan, Mobile Marketing, Internet Marketing, Building Powerful Brands, and Integrating.

Omcp, Search Engine Optimization

Activities and Societies: SEO Fundamentals, SEO Copywriting, Design & Architecture, Link-building, Project Management, Keyword Research.

Education record