Alison Jackson Email & Phone Number

Austin, Tx, Us

Alexandria, Va, Us

San Antonio, Texas, Us

Bellevue, Wa, Us

Mclean, Virginia, Us

Worked with project development teams on the collection of SiteCatalyst data to meet business requirements, using JavaScript tagging and network listening technologies. Updated configurations of web analytics and related databases to meet reporting requirements. Defined reports and data sources; developed dashboards using various technologies for distribution and consumption of web analytics information. Supported the Site Catalyst knowledge transfer process to project team business analysts and SiteCatalyst developers. Solicited and documented business and technical SiteCatalyst requirements from marketers.

Austin, Texas, Us

Lead Big Data Solution Architect and Digital Marketing Data Subject Matter Expert for Mediacom Worldwide whose goal is to build a centralized reporting database with advanced analytics capabilities for business analysts. Designed a global data warehouse solution consuming and transforming multiple automated vendor feeds and manually prepared sources for end to end digital marketing analysis.

Austin, Texas, Us

Maintained and improved SiteCatalyst tracking and reporting. Migrated Solarwinds to SiteCatalyst 15. Designed database warehouse solution to integrate Salesforce CRM, Eloqua Email Marketing and SiteCatalyst data to support business reporting needs.

San Jose, Ca, Us

I worked with Adobe clients using the Adobe Marketing Suite, powered by Omniture. Performed advanced analysis to assist clients with online marketing attribution models, site optimization and data collection solution strategy. Provided weekly on-site training sessions for our clients aimed at empowering business use of Adobe SiteCatalyst and Insight.

Austin, Texas, Us

• Liaison for business partners and IT development teams to determine business requirements and execution strategies. • Develop use cases for each project and author Vision & Scope Documents (VSD) and Business Requirements Documents (BRD). • Produce SDLC artifacts in accordance with PMO guidelines and governance. • Develop test strategies and test cases for each project. • Trace test cases and functional specifications to BRD and VSD.

Austin, Texas, Us

• Delivered exceptional customer service as a Global Subject Matter Expert serving Consumer, Small Business, Enterprise and Premier business partners. • Provided consultation services to business partners and new employees in understanding and utilizing web analytics tools and concepts. • Served as validation expert on Omniture (SiteCatalyst, Discover on Demand, ExcelClient, & Data Warehouse) proof of concept and production implementation projects. • Provided Tier 1-3 support for Omniture production launch serving all segements and countries globally. • Maintained SharePoint site in support of Omniture production launch including FAQs, analysis examples, and enhancement/bug tracking. • Evaluated test deployment of Google Analytics as a potential web analytics tool. • Performed deep dive web analyses using Clickstream in a Teradata database and Visual Sciences. • Collected business use cases of current web analytics delivery strategies to determine requirements for global delivery solutions. • Developed specifications for ETL development and report creation to align with global metrics delivery solutions. Of note, I authored brower detection logic based on client user agent details. • Developed customer behavior analyses using Visual Science for online eSupport partners. • Member of Dell’s World Wide Council on Web Analytics. • Performed A/B beta test consulting, validation, data extraction, and analysis.

Austin, Texas, Us

• Primary report developer for five State and Federal grant monitoring programs.• Collected and documented customer requirements for reporting logic and formats.• Developed over 250 Crystal Reports and over 200 stored procedures for a variety of interfaces and complex data models.• Developed SQL Server stored procedures for Crystal Reports data sources.• Developed Sybase queries for Crystal Reports.• Mine data to validate data migration, application performance, and production data script testing.

Round Rock, Texas, Us

• Developed SQL Server databases and reports using Excel in support of the Consumer Online business segment.• Performed A/B beta test consulting, validation, data extraction, and analysis.• Provided brand managers with information about online site sales, traffic, and customer behavior metrics.• Served as business expert on Clickstream, Sales, and financial databases.• Provided sales campaign success metrics.• Provided online merchandising metrics based on customer behavior and conversion rates.• Performed data stewardship on online order databases.• Provided adhoc analysis for troubleshooting online website issues.

Austin, Tx, Us

• Monitor and maintain Site Search performance levers to improve customer experience.• Migrate existing Oracle SQL to NCR Teradata SQL for Clickstream data migration effort for eIntelligence team.• Generate and maintain Excel XML configuration files with SQL and C# scripts and ExcelWriter templates for automated scheduled reports for all business segments.• Coordinate and implement query performance strategy with Dell Data Warehouse representatives.

Austin, Tx, Us

• Served as liaison and between IT and Contracts Management organizations for business analysis, design and development strategy of new applications based on current operating procedures and planned process improvements. • Designed and developed Visual Basic project forms and Oracle data model. Documented many data sources and migration strategy from MS Visual FoxPro, MS Excel, Corel Quattro Pro, and Corel Paradox to new applications. • Migrated and validated historical application data from FoxPro to Oracle data model.• Developed Crystal Reports formats to meet specific user needs for information based on personal interviews. Trained personnel in Crystal Reports development and understanding relational databases.

Huntsville, Alabama, Us

Farmington, Ct, Us