Alison Howell Email & Phone Number

Melksham, Gb

Bath, England, United Kingdom

Bath City Farm is a working farm that's also a much loved charity and visitor attraction. We run therapeutic projects for toddlers, children, young people and adults helping people with mental health issues and additional needs to thrive. We are a 37 acre site in Twerton, Bath, with farm animals and walking trails and a cafe and children's play park. My role at Bath City Farm is to raise the profile of the charity including liaising with press and managing our social media and to encourage visitors to the site. I am also playing a key role in charity development, launching a Farm membership scheme and new business breakfast programme, and fundraising through small grants and managing our website. I have overseen the new branding of the Farm and created a new website. I have generated local press including BBC Points West news and been part of the team of a fundraising crowdfunder appeal which raised £34 500. In September 2024 I led on and ran a crowdfunding campaign generating £40 000 for Bath City Farm core costs.

I am responsible for the set up and delivery of a new government pilot scheme called The Export Academy. The Export Academy delivers 30 online live educational webinars to 200 business clients of the South West of England. These companies are new to exporting or inexperienced in exporting and the aim is to give them the confidence and knowledge to sell overseas. I have written and am delivering 10 different live webinars, creating the content in Powerpoint and representing the Department of International Trade to clients in the companies. I am responsible for answering client’s questions about exporting and selling overseas and for keeping the DataHub database up to date with my work and interactions.

Frome, England, United Kingdom

Foot Trails ™ is one of England's best loved regional walking travel companies providing luxury self guided or independent walking trips throughout South West England. ● Founded, established and grown Foot Trails from scratch to a high growth successful, profitable company with a turnover of £600 000 per year and 7 staff● Created and achieved revenue targets, managing sales processes and pricing products to achieve gross profit targets● Generated all content for social media including Twitter, (grown to 3000 fans) Facebook (grown to 11 000 fans) and Instagram (grown to 2000 fans) using own photographs and words● Managed the website www.FootTrails.co.uk and full production of marketing materials including all digital and print brochures and a film - We are Foot Trails● Led company to win several awards including first small business in UK to win a Big Tick for Rural Action (2010, re-accredited 2011 and 2012) and South West Tourism Excellence Awards (gold) and (silver) 2018 International Visitor Experience of the Year● Achieved customer service and marketing departments for Foot Trails including innovating systems, processes and plans.● Conducted competitor analysis and devised Foot Trails unique selling points and positioning to be used in all marketing● Innovated PR and achieved 100 pieces of press coverage including regional TV, radio, national press and magazines● Completed sales and sales enquiries achieving high growth through the creation of a new exporting strategy to £600 000● Upheld Foot Trails culture with all staff and represented the company to stakeholders including suppliers and business interests● Innovated and created the award winning Foot Trails brand● Nurtured meaningful relationships with guests (creating a database of over 5000) and suppliers (20 country pubs) critical to Foot Trails products● Liaised with stakeholders at all levels including Downing Street ministers and networking widely to develop the business

The Children's Society are a charity who work with the most vulnerable children and young people in the UK. I was responsible for achieving fundraising targets for the country of Wiltshire. To achieve this I managed and supported multiple volunteer groups across Wiltshire, to organise events and raise funds.I networked widely with stakeholders at all levels including the Bishop and the CEO of the charity.

Wessex Heartbeat are a regional charity who work to provide the best quality cardiac care for cardiac patients and their families in the Wessex area. I worked to establish relationships with external companies and the media to raise the profile of the Wessex Heartbeat charity. My most successful and exciting assignment was responding to media enquiries and requests about the story of a young boy who had received a world first heart operation at the hospital. My role was to respond in a timely manner, liaising to ensure the best interests of the charity, the hospital and the boy and his family were served. I achieved press coverage on national TV on BBC Breakfast and in national, regional and local newspapers and radio.

Chandlers Ford, England, United Kingdom

The Wessex Nuffield Hospital is a hospital providing private health care based in Hampshire.This was an exciting assignment. It was my responsibility to establish and set up the first marketing department at the Wessex Nuffield Hospital, marketing the hospital and its services to GPs, Consultants and the general public.● I devised public relations campaigns, wrote press releases and achieved extensive press coverage for the hospital on regional and national TV, radio and in local, regional and national press● Established the hospital’s unique selling points and positioning used in marketing.● Responsible for producing the hospital literature and brochures to an agreed budget and timeline● I developed and built relationships with local GPs and their practices in the area (account management)

Degree Level, International Business/Trade/Commerce

Awarded one of 20 available scholarships to study for a week at the Kellogg School of Management, Northwestern University, Chicago, USA..

Bachelor Of Arts - Ba, Business, 2:2

BA Honours Batchelors degree working on different units concerning business including operations management, marketing, law, accounting.

Education record