Alison Jang Email & Phone Number

HIGHLIGHTS* Successfully executed the first launch event, partnering with 8 local BIPOC businesses in LA, resulting in a 38% increase in brand awareness within 3 months.* Strategized and oversaw content production and rollout, including search and social media, achieving a 30% follower growth in 2023.* Collaborated closely with the Creative Director to conceptualize compelling campaigns for social platforms, contributing to a 29% growth in audience reach and brand awareness in 2022.

HIGHTLIGHTS* Plan, coordinate, and execute a booth at the Hall of Flowers, Santa Rosa in 2021, increasing brand visibility and engagement on a global level.* Successfully planned and executed monthly store events, including high-profile store openings, to drive traffic, customer retention and increase sales.* Partnered with cross-functional teams including product and public relations to align projects with strategic goals, leading to a 30% increase in project completion success rates.* Created and enforced comprehensive brand guidelines for all social platforms, ensuring consistent and cohesive brand representation, contributing to a 40% improvement in brand recognition.

* Lead all aspects of the production for client and in-house projects including creating estimates and budgets, deadlines and scheduling, casting and booking travel, location permitting, crew management, post production, payment and invoicing* Coordinate creation and deployment of marketing assets for product launches; including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts* Boost brand awareness within target customer demographics with social, print and email campaigns via direct mail, Internet forums, social networking applications and message boards

* Accomplishment: Employee of the Month - December 2015* Top Sales of the Month - December 2015

Digital Marketing

Bachelor Of Fine Arts (Bfa), Theatre/Theater