Alison Chapman Email & Phone Number

As Head of Strategy at Webmart, I am responsible for driving organic growth across client services, as well as introducing new solutions to our existing clients. I have excellent knowledge across the marketing mix, and set strategic directions for brands that include Print, Digital, Creative and Data services. Along with leading the Strategy team and overseeing strategic projects, I am also responsible for strengthening client relationships and ensuring that client services have a clear focus on maximising revenue and account profitability, whilst delivering exceptional service and value across our solutions.

As a channel agnostic, strategic planner, I collaborate closely with our clients to understand their unique objectives and challenges, as well as ensuring that Webmart offer innovative campaign ideation along with industry best practises. Through a combination of data-driven insights, and creative thinking, I empower clients to navigate an ever-evolving landscape with confidence, driving sustainable growth and a competitive advantage.

Responsible for collaborating with and encouraging existing customers to take a strategically led approach to their integrated marketing requirements in order to maximise growth opportunities. As Customer Strategist, I am in a unique position that enables me to take a helicopter view of our accounts in order to identify exciting new solutions for our customers, as well as suggesting innovative new ways of working. With thorough knowledge of the full range of Webmart’s solutions, as well as working closely with our data and creative teams to gain exposure and understanding of their capabilities, I provide our customers with valuable and credible input to influence and support decision-makers. As a B-Corp, sustainability is at the heart of our approach, and we are proud to encourage and guide our customers to join us on our journey of being a force for good.

United Kingdom

Working across the Royal Mail Wholesale Access Contract Holders portfolio, I was responsible for influencing and encouraging third-party sales teams to maximise their exposure and understanding of the marketing support and materials available from MarketReach in an effort to increase mail volumes. I delivered insight-led research to household brand names demonstrating the value of including the mail channel in a marketing strategy, as well as how best to effectively execute a mail campaign. I also had great success in promoting the Royal Mail incentives as well as the Partially Addressed service.

With a portfolio of over 100 Post Office branches, bringing in over £11million in income across London and the South East, I was responsible for encouraging the growth of mail volumes within the Post Office network in a highly competitive marketplace The role included, building strong relationships with remote Post Office teams to encourage the promotion of the Royal Mail brand, motivating and encouraging branch staff to utilise the sales conversation models, providing 1-2-1 coaching and group team talks, analysing the data produced by Post Office to identify any branch weaknesses against sales target and supporting the roll-out of trials and new products.

Kingston Upon Thames, United Kingdom

I project and account managed a portfolio of over 40 Post Office branches through the biggest transformation project in the Post Office’s history. My role required flexibility, efficiency and the ability to thrive in a fast-paced environment. Covering Southwest London and Surrey, I became an established field-based worker who was self-motivated and focused on delivering excellent results. Key accountabilities included; promoting Network Transformation to independently owned Post Office Operators and gaining sign up to the new contracts, building strong working relationships across all stakeholders, supporting the completion of financial assessments to show business viability, guiding potential new operators through the application process when applying for vacant post offices and liaising with shop fitters and construction companies during the transformation period of a post office.

London, United Kingdom

My time spent in the Royal Mail Wholesale Field Support team saw me cover a large geographical area that included London, Southeast England, Anglia and occasionally, North East England, Scotland and Northern Ireland. It was a role that required flexibility and an understanding that hours worked could occasionally be outside of ‘normal office hours’ and include overnights away from home. I became used to extensive travel, some of which had been very last minute if an issue has arisen. My workload reflected how compliant our customers were being, which meant it constantly fluctuated and was hard to predict, so I had to ensure I prioritised my day accordingly and could adapt efficiently. I also held the position of an Acting Shift Manager in Downstream Access Central Control (DSACC) and managed the 'real time' relationship between DSA customers and Royal Mail Mail Centres. Key priorities included - performing audits and H&S compliance checks, negotiating operational challenges, influencing best practices amongst Revenue Protection teams, delivering monthly briefings to key stakeholders and providing refresher training to Mail Centre and DSACC staff.

Old Street, London

Office assistant working directly to the Personal Assistant of the Managing Director of Royal Mail Wholesale. First point of contact for customer complaints coming into the Wholesale area. Managed the filing system for contract changes and NDA files for DSA customers. Provided travel arrangements for directors and took minutes of board meetings.