I help organizations grow by creating, optimizing, and implementing customer-focused marketing strategies.

Strategy and Marketing leader for Informa Markets' Fashion portfolio which includes MAGIC, PROJECT, COTERIE, and SOURCING at MAGIC. Responsible for developing an overarching transformation strategy to evolve portfolio mix and customer ecosystem of products. Oversees industry-leading marketing team focused on driving growth through data-driven and dynamic end-to-end customer experiences.

Led new marketing strategy practice to help the global organization better understand future growth opportunities, customer needs, and ways to improve end-to-end buyer journeys. Oversaw global marketing campaign planning across connected customer ecosystems. Aligned sales and marketing efforts to address buyer needs and increased conversion during all phases of the customer lifecycle.• Targeted lead generation efforts drove highly qualified leads that grew marketing-influenced revenue exponentially year-over-year.• Increased Freeman brand value globally, enabling the company to win more profitable work more frequently, also validated through earned industry awards and media accolades.• When the COVID-19 pandemic hit, led a unified sales and marketing response enabling immediate and cohesive global actions.

Hired to launch the new FreemanXP brand as part of a longer term strategy to reposition Freeman as a leader in agency services. Unveiled and grew awareness for FreemanXP through an overarching content and thought leadership strategy. Managed global marketing campaigns focused on customer acquisition, conversion, and retention. Successfully mentored and developed high-performing marketing team.• FreemanXP revenues grew exponentially.• After FreemanXP helped Freeman successfully establish its reputation as a strategic and creative leader, led the transition and integration across brands.

Delivered strong results in both sales and marketing roles at TBA Global. As the head of marketing, launched and integrated a new brand throughout existing and acquired offices. Created the brand strategy and executed a multichannel marketing plan to transform perception of TBA Global from a production house to strategic communications agency. Worked collaboratively across business units and offices to develop and promote thought leadership. Implemented successful inbound and outbound marketing programs. While in client services, managed and broadened some of the agency’s largest client relationships, including Walmart and Bristol-Myers Squibb.

Managed all facets of public relations and promotions for the nation’s third largest golf club company throughout its public offering and subsequent acquisition by Fortune Brands. Responsibilities included trade and consumer media relations, trade show coordination, influencer-focused product placement, and PGA and LPGA Tour relationship management.