Alison Jessie Email & Phone Number

Washington, Dc, Us

Annapolis, Md

Washington D.C. Metro Area

➢ Coordinate and manage more than 100 elite events per year: corporate galas and meetings, weddings, summer music performances, historical exhibit openings, and WHHA in-house functions.➢ Creatively source and maintain event images for Decatur House Facebook and Pinterest pages to promote one of DC’s most prestigious and important historical venues.➢ Manage the entire event booking process: from client site visit to contract creation, to processing payment invoices and facilitating staff, vendors, and day-of event setup to ensure a flawless and unique special occasion.➢ Manages the Decatur House Facebook and Pinterest accounts by posting images, event information, rental information and other updates as needed to promote and market the venue.➢ Creates detailed vendor schedule and timeline for every function to ensure successful events and efficient operations in compliance with WHHA safety policies and procedures.➢ Develop and actively maintain excellent relationships with DC, Maryland and Virginia’s most sought-after vendors, special event planners and caterers in order to consistently promote the venue to the public. ➢ Collects payment information and processes invoices for event rentals and deposit refunds in coordination with the Accounting Department.

- Implemented national multi-media campaigns including coupons, promotions and offers for travelers and employees at airports, motorways and malls across the US to increase revenue.- Served as primary expert and point of contact for interactive platforms.- Provided relevant content daily and tracked metrics to increase engagement and capture while creating awareness of HMSHost restaurants.- Updated locations and creates specials for over 800 HMSHost Foursquare locations.- Develope content for social media to engage and increased followers, likes and retweets. * In 6 months increased the Facebook “likes” by 30% * In 6 months increased the Twitter followers by 42%- Utilized Hootsuite to monitor and post to HMSHost’s Facebook and Twitter accounts.- Managed multiple projects including the customer loyalty program for individual US airports to increase traveler and airport employee patronage. * Increased revenue at Phoenix Sky Harbor International Airport by 20% through advertising, a customer loyalty program and social media promotion.- Supported the PR Department in their efforts to inform the media and travelers of HMSHost initiatives, restaurant openings and events. - Produced reports and offered actionable recommendations to increase company visibility.

- Monitored news sources using LexisNexis, Google alerts and other search applications.- Provided daily recaps of HMSHost and industry news coverage.

- Develop strategies, tactics and content to drive traffic to the company’s website. - Utilize Google Adwords to increase the Facebook “likes” by 50% and blog posts by 25% for Basement Businessman.- Research and post articles for the small business owner emphasizing the need for a social media presence. - Manage the blogs through Wordpress.- Ensure effectiveness and use of relevant social media techniques including Facebook, Twitter and LinkedIn.- Post links and information to key facebook pages in coordination with public relations campaigns.

- Wrote and edited press releases, talking points, speeches and additional communication material.- Communicated daily with print and broadcast media to ensure coverage of campaign policy messages and events.- Monitored the media (newspapers, magazines, internet sites) and emailed a daily recap of the coverage to campaign employees and essential campaign contacts.- Responded to inquiries on campaign issues from the media, surrogates, elected officials and the public. - Researched key issues, policy and essential background information for the candidate on campaign events, roundtables and candidate forums.- Served as a liaison with key campaign supporters through daily updates and briefing points.- Utilized new media opportunities as a strategic communication vehicle to reach voters and the media.- Coordinated press conferences and campaign events.

- Managed day-to-day marketing operations for a top 25 market radio station with annual revenues over $18M.- Developed an effective brand strategy integrating marketing, public relations and advertising.- Created email campaigns utilizing social media sites and additional e-marketing tools growing listenership and increasing www.wbal.com website traffic to over 2 million monthly page views and 250,000 unique monthly visitors. - Guided the design and production of advertising and collateral materials.- Collaborated with the sales team to strengthen partnerships with station advertisers increasing the sales revenue through online and social media promotions.- Wrote press releases and communicated with the media to gain coverage of station programming and promote station sponsored events. - Took on production manager responsibilities that saved over $40K and streamlined production procedures.- Wrote, produced, and scheduled on-air promos for sponsored events, clients and programming.- Worked with the Baltimore Ravens marketing team to promote Ravens games, events and programming.- Produced and coordinated the WBAL Radio Ravens pregame show prior to home games.- Increased station visibility through event sponsorship of the Polar Bear Plunge, Baltimore Marathon and additional area events.

- Promoted the Restaurant Association of Maryland Dining Gift Certificate program increasing sales from $212,105 in FY2003 to $275,000 in FY2004.- Planned and managed Restaurant Association of Maryland events including the Association’s annual awards gala, Taste of Little Italy and other “Taste of” events.- Developed comprehensive public relations & marketing campaigns to promote specific issues, events and rebranding of the Restaurant Association of Maryland website, www.marylandrestaurants.com.- Wrote and edited the association’s weekly newsletter, bi-monthly member magazine and buyers’ guide. - Guided the creation of marketing materials, including logos, branding and promotional materials.- Utilized in-house website editing, saving over 50% in annual website costs.

- Publicized www.preaknesscelebration.org, resulting in over 2 million “hits” in three months. - Worked with a public relations firm to create a comprehensive PR campaign.- Collaborated with an advertising agency on logo creation, branding, and collaterals.- Bartered over $250,000 of in-kind products, services and media.- Managed a $350,000 budget involving accounts payable/receivable and financial reports.- Coordinated on-site operations for a week long festival: site research, vendors, permits, entertainment, on-site promotions, staffing and VIP hospitality.