Senior Account Manager - Wickes
Apr 2016 - Apr 2018
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Alison Sutton Email & Phone Number
Currently working part time at CHEXS, following 5 years as a Stay at Home Mum to twin boys | Experienced Marketing Professional | Campaign Management | Trade Planning
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Role
Currently working part time at CHEXS, following 5 years as a Stay at Home Mum to twin boys | Experienced Marketing Professional | Campaign Management | Trade Planning
Location
Hertford, England, United Kingdom
Who is Alison Sutton? Overview
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Alison Sutton is listed as Currently working part time at CHEXS, following 5 years as a Stay at Home Mum to twin boys | Experienced Marketing Professional | Campaign Management | Trade Planning based in Hertford, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Alison Sutton.
Alison Sutton previously worked as Senior Account Manager - Wickes at The Big Kick and Trade Planning Manager - Wine by the case at Tesco Plc. Alison Sutton holds Management Science, Management Science from University Of Strathclyde.
Profile bio
About Alison Sutton
A self-motivated and committed Marketing professional with extensive experience in both offline and online marketing channels within the retail sector. Proven track record in managing multiple projects or campaigns under pressure. Very well organised with an excellent attitude and ability to achieve objectives.Working experience in a broad range of marketing channels, including direct mail, point of sale, press advertising, email, social media, paid search, affiliates, display advertising and PR. Experience of working with multiple teams across business functions, plus multiple external agencies, using an adaptable influencing style in different situations.Strong written and verbal communication skills, with regular experience of communicating with senior stakeholders. An extremely strong customer focus, ensuring all decisions made with the customer in mind. A strong analytical background, ensuring data based decision making, and excellent experience in budget management.
Listed skills include Marketing, Retail, E Commerce, Digital Marketing, and 10 others.
7 roles
Alison Sutton work experience
A career timeline built from the work history available for this profile.
Trade Planning Manager - Wine By The Case
Managed the annual trade plan for the Wine by the Case online business – an award winning website selling Tesco’s largest range of wine. Responsible for ensuring marketing spend was used efficiently, and marketing activities were planned to meet and exceed weekly sales budgets. Worked collaboratively with Commercial, Finance and Channel Marketing.
Nov 2014 - Aug 2015
Online Acquisition & Engagement Manager - Wine By The Case
Managed direct mail and social channels for Wine by the Case online business. Wine Magazine produced multiple times a year, including management of targeting, personalisation, creative, print and postage. Improved return on investment through targeted trials, and the introduction of successful new formats. Responsible for online community and Twitter.
Oct 2013 - Nov 2014
Marketing Manager - Click & Collect Groceries
Created and executed full marketing plans for the roll out of the first 200 Click & Collect Groceries locations. Worked with Operations, Property, Retail and Design teams to ensure all marketing was aligned, consistent, and managed within marketing budget.Produced initial branding and creative and rolled this out across all marketing channels, then two.
Aug 2011 - Oct 2013
Marketing Manager - Clubcard
Worked on multiple projects, developing a full understanding of the loyalty scheme’s operations and customer base. Worked on acquisition, retention and trade driving during my time in this diverse team. Clubcard is the UK’s largest loyalty scheme.Responsible for trade driving, delivering short-term incremental sales, using customer data to deliver targeted.
Dec 2008 - Aug 2011
Marketing Manager - Trade Intelligence
After promotion to Marketing Manager, continued to manage previous accountabilites, with the addition of some extra responsibilities. Summarised macro economic indicators and their potential impact on customers of Tesco. Looked after weather and school holiday data, their forecast and actual weekly impact on trade.
May 2008 - Dec 2008
Marketing Manager - Trade Planning
Managed reviews of the trade plan and seasonal events for the central trade planning team, and communicated results to the wider business in order to improve the customer offer ongoing. Produced numerous reports on trade performance, a weekly competitor review and managed research on in store seasonal events.
Jul 2006 - May 2008
1 education record
Alison Sutton education
FAQ
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Quick answers generated from the profile data available on this page.
What is Alison Sutton's role at their current company?
Alison Sutton is listed as Currently working part time at CHEXS, following 5 years as a Stay at Home Mum to twin boys | Experienced Marketing Professional | Campaign Management | Trade Planning.
Where is Alison Sutton based?
Alison Sutton is based in Hertford, England, United Kingdom.
What companies has Alison Sutton worked for?
Alison Sutton has worked for The Big Kick and Tesco Plc.
How can I contact Alison Sutton?
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What schools did Alison Sutton attend?
Alison Sutton holds Management Science, Management Science from University Of Strathclyde.
What skills is Alison Sutton known for?
Alison Sutton is listed with skills including Marketing, Retail, E Commerce, Digital Marketing, Multi Channel Marketing, Marketing Communications, Online Marketing, and Project Management.
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