Managed the annual trade plan for the Wine by the Case online business – an award winning website selling Tesco’s largest range of wine. Responsible for ensuring marketing spend was used efficiently, and marketing activities were planned to meet and exceed weekly sales budgets. Worked collaboratively with Commercial, Finance and Channel Marketing teams.Online marketing channels managed include email, paid search, affiliates, display advertising, online community and Twitter. Established… Show more Managed the annual trade plan for the Wine by the Case online business – an award winning website selling Tesco’s largest range of wine. Responsible for ensuring marketing spend was used efficiently, and marketing activities were planned to meet and exceed weekly sales budgets. Worked collaboratively with Commercial, Finance and Channel Marketing teams.Online marketing channels managed include email, paid search, affiliates, display advertising, online community and Twitter. Established CRM email programme, improving frequency of purchase for new customers, and personalised email programme, with significant customer engagement. Successfully managed marketing and event space at annual Wine Fairs around the country. Managed a Marketing Manager and Marketing Executive who successfully supported marketing delivery. Show less

Managed direct mail and social channels for Wine by the Case online business. Wine Magazine produced multiple times a year, including management of targeting, personalisation, creative, print and postage. Improved return on investment through targeted trials, and the introduction of successful new formats. Responsible for online community and Twitter profile, managed multiple agencies to oversee targeting through to creative execution.

Created and executed full marketing plans for the roll out of the first 200 Click & Collect Groceries locations. Worked with Operations, Property, Retail and Design teams to ensure all marketing was aligned, consistent, and managed within marketing budget.Produced initial branding and creative and rolled this out across all marketing channels, then two further creative iterations as the brand expanded and matured. Created Marketing plans for new location openings, including email, paid… Show more Created and executed full marketing plans for the roll out of the first 200 Click & Collect Groceries locations. Worked with Operations, Property, Retail and Design teams to ensure all marketing was aligned, consistent, and managed within marketing budget.Produced initial branding and creative and rolled this out across all marketing channels, then two further creative iterations as the brand expanded and matured. Created Marketing plans for new location openings, including email, paid search, display advertising, point of sale, leaflets, press ads, outdoor media, van livery and PR/competitions, and communicated nationwide marketing campaigns, along with new propositions. Show less

Worked on multiple projects, developing a full understanding of the loyalty scheme’s operations and customer base. Worked on acquisition, retention and trade driving during my time in this diverse team. Clubcard is the UK’s largest loyalty scheme.Responsible for trade driving, delivering short-term incremental sales, using customer data to deliver targeted marketing via direct mail, email and coupons at till. Strategic management of new Clubcard customers from recruitment through a… Show more Worked on multiple projects, developing a full understanding of the loyalty scheme’s operations and customer base. Worked on acquisition, retention and trade driving during my time in this diverse team. Clubcard is the UK’s largest loyalty scheme.Responsible for trade driving, delivering short-term incremental sales, using customer data to deliver targeted marketing via direct mail, email and coupons at till. Strategic management of new Clubcard customers from recruitment through a comprehensive welcome programme. Supported production of Clubcard Statement mailings, the UK’s largest loyalty mailing. Show less

After promotion to Marketing Manager, continued to manage previous accountabilites, with the addition of some extra responsibilities. Summarised macro economic indicators and their potential impact on customers of Tesco. Looked after weather and school holiday data, their forecast and actual weekly impact on trade.

Managed reviews of the trade plan and seasonal events for the central trade planning team, and communicated results to the wider business in order to improve the customer offer ongoing. Produced numerous reports on trade performance, a weekly competitor review and managed research on in store seasonal events.