Alison Tyrrell Email & Phone Number

Boston, Massachusetts, Us

o Following acquisition of SilverCloud (responsible for $12M product portfolio) I was promoted to VP at Amwell (responsible for $300M product portfolio) to rebuild the company’s product and content marketing.o Managed brand refresh pre acquisition and integration post acquisition (branding, comms, tools, demand strategy) within first 12months. And led new product look/feel post-acquisition.o Led content production with papers being coined by a journalist as ‘the most comprehensive employee mental health study to date’.o Increased MQL volume 267% in less than 10months increasing further to 415% in 18months. Vs 2023 we have improved conversion rate of SALs by 13% and increased marketing sourced revenue is up and additional 33%o Increased brand share of voice QoQ vs competitive set, managed companies first product launches, improved digital channel engagement.o Launched Europe's largest digital mental health conference in London with over 1,200 engaged audience members and Alastair Campbell as key note.o Judge at the 2023 World Media Awards.o Finalist at 2023 Women in Marketing Awards

Boston, Massachusetts, Us

SilverCloud Health acquired and integrated with Amwell

Boston, Ma , Us

SilverCloud Health acquired and integrated with Amwell.o Built and led the companies first team across PR/Comms, Demand Generation, Product Marketing, Design/Production, Digital Channels and Customer Marketing.o Achieved company's largest PR results in first 6months.o Launched the brand in Ireland and Australia within first two months, followed by South Africa 2 years later.o Managed brand refresh pre acquisition and integration post acquisition (branding, comms, tools, demand strategy) within first 12months. And led new product look/feel post-acquisition.o Launched first customer toolkits to support education and visibility, plus utilization campaigns.o Increased product utilization by 15% in the UK and 25% in Ireland.o Finalist for 'Best PR' for company's first OOH campaign, that paid for itself x3 over and up against well-renown brands with much larger budgets

New York, Us

Plugging our innovative and entrepreneurial agency into the wider Publicis Groupe network to offer brands and clients a full 360, award winning service from brand strategy and media planning, to production, optimisations and reporting - end to end. > Communications, Brand, Media Strategy> Production/Editor (blogs, film/video, infographics, display assets, print creative, audio etc)>Data Analysis and Insights>Media Planning & Buying: digital, social, audio, TV/video, native, print, OOH, events>Partnerships >UX & websites>Internal Communications, Podcasts and thought-leadership >Experiential marketing & stunts>Campaign set up, measurement and ROIo Led marketing and media projects that have collected x25 awards during my tenure to date. My core client industries are currently financial services (UBS Global, world’s largest wealth manager) and hospitality, travel and wellness (Marriott EMEA and consulting on US).o All projects have resulted in out-performance of benchmarks (engagement and leads), and positive increases of brand recall and favourability, uplift in brand consideration. o Requested to work on client accounts personally by clients – longest standing member on all accounts.o Invited as a speaker at World Media Group ‘Finance Marketing Workshop’, ‘Storytelling Workshop’ and judge at the 2019 World Media Awards.

New York, Us

(PART OF PUBLICIS GROUPE)

Melbourne, Victoria, Au

Lead all content marketing on site, digital marketing strategies for campaigns, sponsorship and recruitment and manage the corporate branding site and social channels.

Greater Chicago Area, Il, Us

Freelance roles via recommendation/referral. Included copywriting, photography, videography, branding, managing campaigns, creating and maintaining brand online presence and PR.Shocolat - High end chocolate brand. Helped to create website, take imagery, manage social and PR.Brookfield: Male clothing brand. Managed blog, managed social calendar and online store promotions.

San Mateo, California, Us

Paris, Fr

Blog writing/ copywriting, photography, videography, creating brands, promotional material, managing online presence and social media.Some brands: Skin Collective (fashion/art blog), Curls on wheels (beauty) and Choice Cuts (event promotion)

Bachelor'S Of Business (Honours), International Business

Product Strategy, Business Administration And Management, General

Behavioural Science For Effective Messaging

Anthropology

Certificate, Consumer Neuroscience & Neuromarketing

Certificate, Behavioral Economics

Valuation & Investment Decision Rules For Start Ups

Financial Markets

Associate'S Degree, Internet Marketing & Online Public Relations

Bachelor Of Technology - Btech, Sound Engineering And Music Technology

Leaving Certificate

Bachelor Of Arts (Ba), Internet Communications

Application Development Iphone & Android