Helping customers purify their air and water, one email at a time. We donate $5k per month to Wine to Water, a non-profit organization that is committed to supporting life and dignity for all through the power of clean water.

Developed and implemented enterprise-wide, customer-focused initiatives to drive repeat purchase, LTV, and brand engagement. Managed email team to improve KPIs through segmentation and resource efficiency while growing personally and professionally.• Owned and grew email and SMS for consumer facing brands. Grew revenue by 47-58% and units by 56-57% month-over-month for SMS in the first month of managing the program.• Implemented marketing strategies, programs, and initiatives by working cross-functionally with performance marketing teams, site experience, creative, merchandising, supply chain, and analytics to gain consensus and adhere to timelines.• Designed systems to shift customer purchase behavior by personalizing content and refining segmentation.• Allocated marketing resources internally and managed outside agencies to balance team health and maximize return.• Reduced redundancy and team workload by standardizing processes, establishing benchmarks, and streamlining tasks.

Spearheaded email, SMS, loyalty, push, popups, and direct mail channels to create robust lifecycle and promotional programs.• Improved inbox placement by 12% within 60 days across all ISPs by mitigating blocked IP addresses, redefining audiences, and communicating planned volume changes with ISPs.• Boosted revenue 91% and increased orders 68% from previous year’s holidays for loyalty program by testing highly segmented offers and audience parameters.• Increased margin 83% for push notifications from the previous holiday by testing creative and copy.• Bumped AOV +14% YOY for direct mail though propensity modeling and weighted segmentation.• Evaluated and migrated to new loyalty program to increase retention, enable a cohesive customer experience, and future-proof marketing capabilities.

Drove comprehensive strategy and nurtured holistic relationships with 8-10 clients simultaneously. Built and executed flawless email and SMS programs to drive engagement and sales through highly personalized lifecycle and promotional communications.• Grew email and SMS marketing revenue 5-20% per month on average by collaborating with Google Ads, Facebook, organic search, and sales teams to coordinate campaigns and expand service plans.• Composed, edited, and scheduled 40-75 emails and 30-60 SMS messages per month supporting and supplementing graphic designer and coding team when needed.• Evaluated weekly progress with detailed reporting from Google Analytics and email, SMS, and storefront software to identify opportunities and adjust tactics. Regularly achieved average open rates of 25-45% and click rates of 5-15%.• Trained team members and developed documentation to standardize processes for program efficiency and longevity.

Directed marketing communication across emails, blogs, websites, and social media channels on behalf of B2B and B2C companies, including SAP. Developed, analyzed, and refined comprehensive audience engagement programs to exceed YOY growth. Hired, trained, and managed team of 20+ writers and editors to optimize branded content for engagement.• Expanded audiences and reach by creating and curating assets and publishing on blogs, email, social media, and print. Regularly achieve email open rates of 17-23% and click rates of 7-9%.• Authentically represented brands and improved SEO by synthesizing interviews with key stakeholders into keyword-rich posts optimized for blogs and social media.• Enhanced usability, increased time spent on site, and improved conversion rates by redesigning, migrating, and hosting 10+ WordPress / eCommerce websites.• Established a cohesive brand narrative by developing Marketing Best Practices and Style Guides, then coordinating with service providers and training team members to uphold standards.

Optimized acquisition and retention of an online/offline community for a dating startup focused on authenticity. Expanded community and brand reach with comprehensive content strategy by creating blog posts, email newsletters, social media, and printed materials.• Engaged and grew Facebook community at an average organic rate of 20% per month via comprehensive social media content strategy.• Exceeded average industry engagement metrics using highly-personalized email marketing strategies. Achieved open rates of 25%-75% for welcome emails and 20% for weekly emails.• Enhanced app usability by gathering and condensing first-hand user feedback into actionable initiatives, product feature requests, and customized acquisition tactics.• Developed Community Builder program and trained 10+ brand ambassadors to acquire 50-100 signups per event.

Managed and streamlined day-to-day processes, special projects, and relationships with The Body Shop, Blackrock / Barclays, and Schwab. Built client trust and confidence by developing best-in-class email programs to drive engagement and sales through triggered, transactional, and marketing communications.• Exceeded client email marketing goals by continually analyzing campaign performance to identify opportunities and recommend detailed action plans.• Boosted lifetime revenue and profitability by collaborating with internal client services, engineering, professional services, legal, and sales teams to incorporate beneficial services into client plans.• Executed precise and timely creation of monthly progress reports and invoices and actively contributed to contract renewal management, including SOW creation.

Increased revenue, AOV, and LTV by planning and executing email marketing programs for major partners and properties, including Olympics for NBC, LOST for ABC, and True Blood for HBO.• Exceeded email channel demand plan by 64-84% and grew demand 241-358% year over year in 2010 for HBO, CBS, and Showtime.• Met aggressive deadlines by effectively coordinating all aspects of the campaign process across teams, including Creative, Social Media, Merchandising, Legal, and Account Management.• Increased opens, click through rates, and revenue by testing, segmenting, and analyzing customer response to subject lines, creative, and offers.

Streamlined email processes and trained 40 affiliate team members to increase communication speed for 300+ major clients.• Reduced email newsletter creation time from 48 hours to one hour.• Empowered members of each team to create and send email newsletters by implementing a training program for software that did not require design knowledge or HTML.• Streamlined communication process between team members and overseas resources, allowing them to interact directly and eliminate bottlenecking issues.