Alison Charles Email & Phone Number

San Francisco, California, Us

Boston, Ma, Us

I lead the product marketing function and craft positioning for the Help Scout customer support platform.• Sets quarterly product marketing strategies that ladder up to key business OKRs, influencing prospect and customer action down the funnel• Supports the sales team in increasing their win rate with battlecards, decks, social proof, decks, and more, and recently helped them achieve a four-year record in new MRR• Launches new features with comprehensive GTM strategies• Runs customer marketing campaigns to drive adoption, add-ons, and upgrades• Contributes pricing and packaging strategy to increase revenue and improve competitive position

Led the product marketing function, positioning and packaging the CLEVER suite of B2B marketing solutions to help sales win in a highly competitive industry. • Informed the product roadmap based on deep client understanding, the competitive landscape, and industry trends• Led all aspects of smooth product rollout, with alignment between product, sales, and marketing• Optimized pricing and positioning of the product suite to compete, while maintaining margins• Developed industry thought leadership featured in Forbes• Empowered sales to see 20% growth during market downturn

Supported sales-led motion with messaging, sales enablement, and GTM strategy for the CLEVER suite of marketing solutions.

Albany, Ny, Us

Operated as solo marketer for technology consultancy that needed to translate broad company capabilities into cohesive solutions to communicate with new buyers.• Translated complex suite of solutions into clear customer-facing messaging for core personas• Wrote and managed creation of all marketing materials, including a new website, sales enablement content, and case studies• Drove engagement and leads through social channels, blog posts, thought leadership assets, and email

San Francisco, California, Us

Planned and executed multi-channel campaigns targeting B2B enterprise buyers for MuleSoft’s SaaS solutions.• Generated qualified leads through multi-touch marketing programs including emails, webinars, ads, content, in-person events, and more• Created first sales-enablement playbooks and email campaigns to support team of BDRs and enterprise account executives• Measured and reported on effectiveness of marketing campaigns, demonstrating constant improvement in solution messaging, lead and opportunity conversion rates, and product adoption

Planned and executed multi-tactic marketing campaigns in fast-paced marketing consultancy on behalf of Fortune 500 clients.• Practiced storytelling again and again for established brands--developed messaging frameworks to translate technical topics into clear value for B2B audiences• Created engaging copy for emails, newsletters, sales materials, social media campaigns, client websites, brochures, presentations, playbooks, and more• Set key performance indicators to analyze and deliver actionable insight on campaign performanceManaged internal team members, creative teams, and vendor relationships

Cleveland, Oh, Us

Managed social media to acquire, retain and build a community of IdeaCrossing.org users.• Researched and determined most effective social marketing tools and strategies, and stayed abreast of new tactics to continue to increase social success• Engaged thousands of entrepreneurs in conversations via social channels• Handled administrative duties, such as screening new members and testing new features of the site• Contributed to strategy for future versions of the site

Ba, Major In Philosophy, Minor In Economics

Diploma With Academic Honors