Alison Duncan Email & Phone Number

Maryland, United States

Clearwater, Fl

Manage, analyze, and optimize website performance and digital marketing campaign performance across all paid, earned, and owned media channels/assets at the property level; Facilitate the planning and placement of all digital and print advertising; Manage the creation and implementation of annual/monthly marketing plans for the hotel, spa and restaurants; Develop and implement property marketing partnership opportunities and marketing initiatives to create customer loyalty and increase market share; Manage PR activities including press trips, influencers and events.

Parsippany, Nj

Plan, manage and execute global social media strategies inclusive of paid media and organic content to drive engagement and ROI for the world’s #1 hotel loyalty program; Create, maintain and execute social media editorial calendar and posting schedule; Manage agency partners to execute social programs; Work with marketing entities to ensure tight integration of all social programs and initiatives; Educate and prepare key messaging and presentation material for senior management and other marketing entities; Measure success of social media activities and report results.

Parsippany, Nj

Managed multiple client industry objectives on various brands including Bimbo Bakeries, Newman's Own and Pennzoil; Developed and implemented actionable strategies across various social channels including Facebook, Twitter, YouTube, and Instagram; Planned and executed compelling social media campaigns, including Facebook App development, Facebook Advertising/Ad Management and contests; Acted as a community manager across all client platforms, consistently monitoring and concisely communicating with target audiences; Drafted monthly content calendars and worked closely with creative teams to execute social media needs; Tracked and monitored the success of social media initiatives and provide monthly reports for clients; Served as a communications resource, educating clients and staff on effective social media campaigns, social analytics, new reporting or listening tools and industry trends.

Greater New York City Area

Provided client service administration including preparing client status and activity reports, compiled conversational monitoring reports and competitor coverage; Researched, outlined, wrote, edited and proofread materials, including, but not limited to op-eds, press releases, fact sheets and content calendars for Facebook and Twitter; Assisted with research including analysis of online conversations; Researched and proposed relevant social influencers, and brand advocates for potential co-promotional partnership opportunities; Participated in the new business process including research, audits and preparation of proposals.

Washington D.C. Metro Area

Wrote and edited materials for both internal and external audiences including press releases, backgrounders, brochures, tutorials, and style guides; Assisted with developing content strategy and development for data.worldbank.org; Managed the production and dissemination of top international publications including The World Development Indicators and Little Data Book series; Prepared and monitored production schedules and editorial calendars for www.data.worldbank.org; Key production and editorial liaison with subject experts, contractors, and others; Editor of external email newsletter that reached 8,000+ subscribers; Maintained and updated CMS web content; Reported on internal status of projects and monthly measurement/status reports.

Masters Of Professional Studies, Public Relations And Corporate Communications

Bachelor Of Arts (B.A.), Dual Major In Communications & German

Activities and Societies: Phi Sigma Sigma

Education record