Alison Kessler Email & Phone Number

Philadelphia, Pennsylvania, United States

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area

• Lead and oversee digital marketing strategies for all accounts• Oversee and manage 12+ colleagues and interns to provide the utmost level of client service• Establish goals, evaluate performance and direct Account Management team• Lead strategy and branding development for new and existing clients• Liase with clients at a senior level on a day-to-day basis• Work closely with the CEO to generate new accounts • Oversee and assure the completion of projects to a specific schedule and budget• Lead clients and the agency to grow creatively and strategically

Greater Philadelphia Area

• Manage 5+ accounts, including ongoing client relations and brand management• Oversee and manage 5+ colleagues and interns on the Public Relations and Social Media team• Develop PR & social media strategy for a wide range of clients across the consumer packaged goods, restaurant, retail, luxury, and B2B landscapes• Prospective client development and proposal writing• Pitch and place stories with regional and national broadcast, print and online media outlets• Create and manage special events

Greater Chicago Area

• Worked with the Bonnier Corporation to develop and produce an original iPad magazine • Oversaw cohort of 15 students in audience development; used qualitative and quantitative research to develop core and secondary audiences; Led cohort to develop all revenue, advertising and marketing plans

Greater Chicago Area

• Developed a new audience and re-branding strategy for Today.com; identified six sub-segments of the new audience and outreach for each • Assessed quantitative data; coordinated and conducted qualitative interviews • Developed strategic brief and adjoining PowerPoint presentation of recommendations for the network

Greater New York City Area

• Coordinated media relations, including drafting and disseminating pitches; conducted media meetings and follow up; media monitoring and clipping; managed logistics for client and company meetings • Developed media angles, story ideas and pitches • Gained placements for clients in publications including The New York Times and Martha Stewart Living • Prepared client status reports; organized client assets, including confidential server files, press kits, biographies and backgrounders • Used consumer research to plan and implement client events, both consumer and media oriented

Master'S Of Science In Journalism, Integrated Marketing

Activities and Societies: Graduate Student Advisory CouncilConducted major research study with on audience growth on behalf of the Today.

Certificate, Digital Communication And Media/Multimedia

B.S, Communications

Bachelor'S Of Science, Communications