Leads the communications and publishing team at the Dana Center. Plans and develops the strategy behind all communications and marketing initiatives for the Center, focusing on optimizing and enhancing the visibility of the Center, its mission, and its leaders. Supervises team of full- and part-time professional staff members as well as service providers and student employees. Writes, produces, and curates content for various Center audiences through a multichannel approach. Oversees the production and dissemination of print and digital publications. Analyzes effectiveness of campaigns using a variety of tools and metrics. Provides internal communications guidance to leadership team, enacting internal communications strategies to strengthen organizational culture. Supports and trains Center staff on professional communications tools.

Coordinated outreach and marketing of the Center’s programs, products, and services, focusing on enhancing and optimizing the visibility of the Center, its directors, and the K–12 team. Oversaw production and dissemination of the Dana Center Blog. Guided communications priorities for Inside Mathematics, a professional resource for educators passionate about improving students’ math learning and performance, and for MathCuts, quick engaging math strategies for classroom teachers. Coordinated the production and dissemination of content tailored for the Center’s internal and external audiences via print and digital communications vehicles. Curated multiple social media accounts and train staff on professional usage. Promoted an organizational culture of learning, collaboration, and collective responsibility. Analyzed effectiveness of campaigns using a variety of tools and metrics.

Created and implemented a division-wide marketing plan, focusing on multiple audiences including prospective students and parents. Ran multiple, simultaneous campaigns across numerous channels. Oversaw content creation for Division of Housing and Food Service (DHFS) website, and chaired committee to remap the site for redesign. Served as media liaison for DHFS, coordinating with University communications on media calls and story idea generation. Managed content creation and design for housing print publications, including cards, booklets, brochures, and postcards. Used focus groups, Qualtrics surveys, and other analytics to consistently evaluate marketing efforts and DHFS policies.

Created and implemented marketing plan, community outreach, and online strategy. Oversaw and created advertising (traditional and social media) and publications. Created and managed social media accounts. Served as media liaison and spokesperson for the company. Coordinated more than 300 events per year, including working with high-profile authors such as Presidents Bill Clinton and Jimmy Carter and Secretaries of State Condoleezza Rice, John Kerry, and Madeleine Albright. Partnered with outside companies, nonprofits, and schools in brand promotion.

Ensured that more than 300 events per year ran smoothly and effectively so that both the authors and audiences were served and supported appropriately.