• Take and edit photos for marketing materials, website, and social media• Contributed to an increase in Facebook engagement by 13%• Aided in the marketing strategy for the Frazier’s 20th Anniversary campaign• Updated and audited website to ensure accuracy and relevance of information• Conducted and analyzed market research/guest feedback• Tracked and compiled earned and owned media analytics for Frazier board members• Maintained media archive and clippings

• Built a social media marketing plan to build brand awareness of Bourbon Limited• Created, planned, and posted content across several social media platforms resulting in a 98% increase in Facebook engagement, 76% increase in Instagram engagement, and 65% increase in video views on TikTok• Developed marketing content, materials, and strategies to achieve business goals and objectives• Used analytics to track and measure performance of marketing campaigns and derive actionable insights