Alison Lange Engel work email
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I like to build high performing teams and enduring companies. My passion lies in partnering with founders, CEOs and leadership teams, to support their mission and vision at every step. My unique career journey includes operating and investing from Series Seed through IPO and at public company scale. I enjoy the complexity of global strategy and execution and have built and led teams across North America, Europe, Brazil, and Asia Pacific regions, and invested in Africa. I was employee 15 at the Series A for Massive Inc, a gaming platform, that we scaled through the sale to Microsoft in 2006. I joined LinkedIn pre-IPO, recruited and led a team of 100 professionals in 12 cities, and helped 10x revenue which was an extraordinary experience full of lessons I use daily. I joined Stripe after the Series C in 2016 as the first CMO. Payments is a fascinating and complex sector, underpinning commerce and innovation in every corner of the world. After Stripe, I brought my operating experience to invest in and advise early and growth stage founders. I joined as a Partner at Greycroft, a seed to growth venture capital firm, and invested across sectors globally.I joined Ceros as CEO, taking over for the most passionate founder I know. It's an honor to lead such a passionate team through this next phase of growth.
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Chief Executive OfficerCeros May 2024 - PresentNew York, Ny, Us -
Board MemberMesh Sep 2022 - Dec 2023Austin, Tx, UsI led the Series Seed for Mesh. -
Board MemberPublic.Com Nov 2020 - Dec 2023New York, New York, Us -
Board MemberCeros Sep 2020 - Dec 2023New York, Ny, Us
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Board MemberNurdle Ai Aug 2020 - Dec 2023I led the Series A for Nurdle (previously Spectrum Labs). -
PartnerGreycroft May 2019 - Dec 2023New York, Ny, UsI invested globally with a focus on FinTech and Enterprise but also spent time in Infrastructure and Consumer. I approach early stage investing with a talent first perspective. I look to support founders challenging the status quo with authenticity, humility, and first principles. I couple investing with deep operating expertise to help founders start and scale. I love being a hands-on board member, advisor, and mentor. -
Cmo / Head Of MarketingStripe Oct 2016 - Oct 2018South San Francisco, California, UsI led Marketing at Stripe, a software platform for building an internet business. Companies use Stripe to sell to anyone, anywhere in new ways, handling billions of dollars every year for forward-thinking businesses around the world. I established the marketing function with Stripe's valuation increasing from $9Bn to $20Bn in a time of exponential growth in every aspect of the company. We hired 15 people in 12 months to establish teams leading brand and content, product marketing, user growth and acquisition, digital channels, and international marketing. We established the fundamental technology, data, and analytic systems to enable customer acquisition and retention. We started to expand the Stripe brand across audience segments, established our user engagement strategy and launched multiple new products along with Stripe's first user conferences, Stripe Sessions, in the US and London. We applied a multi-channel approach to product adoption, increasing new user acquisition by 40% through paid media and organic strategies. -
Vice President, Global MarketingLinkedin Mar 2015 - Oct 2016Sunnyvale, Ca, UsI held an executive level role and had broad impact in supporting LinkedIn’s revenue growth from $200MM at IPO in 2011 to $4Bn+ in 5 years, a 80% CAGR, leading to the acquisition by Microsoft in June 2016. I led Global Marketing for 3 business units at LinkedIn, driving $1.5Bn+ in revenue across SMB, mid-market, and enterprise customer segments. Our work spanned 15 markets, and we scaled a global marketing team from 3 to 100 charged with the full stack of marketing investment areas and functions: product marketing, content marketing, demand generation, online, social media, brand and events. Our team consistently exceeded monthly and quarterly financial targets with marketing delivering 50% of new customer growth. Throughout my years, I owned global marketing strategy, drove product and pricing strategy through customer and competitive market analysis, and played an active role in press, media, and investor and analyst relations. -
Senior Director, Global MarketingLinkedin Apr 2011 - Mar 2015Sunnyvale, Ca, UsI joined LinkedIn to build the global marketing team, our go-to-market strategy and execution for the Marketing Solutions business. I was a cross-functional leader working with product, sales and engineering to drive results for our business. Since 2011, we significantly evolved our advertising business into a powerful platform that helps companies from enterprises to SMBs effectively engage with the 400M professionals on LinkedIn. We led this evolution by investing in content solutions that are now central to how marketers build their brands, engage prospects and acquire and develop new customers.
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Marketing DirectorMicrosoft Sep 2008 - Apr 2011Redmond, Washington, UsI led go-to market strategy, business and category positioning, content development, research and insights for $1Bn+ global advertising business. I managed teams driving brand and content, customer acquisition and vertical and segment marketing. I was charged with planning and executing global thought leadership platform, informing the regional strategy across North America, Europe and Asia Pacific regions. -
Global Marketing DirectorMassive Incorporated (Venture-Backed Startup Acquired By Microsoft) Mar 2005 - Aug 2008I joined Massive at the Series A. As employee number 16 and a member of the executive team, I helped scale Massive to 180 people and through purchase. I established our global marketing efforts to build a publisher network and to monetize our gaming platform through advertising that delivered a positive user and marketer experience. Led marketing for Massive, a gaming technology company acquired to help power monetization of Xbox, leading global strategy, market research, thought leadership, public relations, and CEO communications.
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Manager, Customer And Acquisiton MarketingHbo Aug 2004 - Feb 2005New York, Ny, UsLed multi-segmented consumer acquisition and retention strategies in a time of hyper-growth at HBO, including the launch of HBO on Demand. Launched Marketing for top programs including The Sopranos, The Wire, Deadwood, Entourage, and Six Feet Under. Applied a data-driven approach using consumer usage data and extensive persona work. -
Associate, Investment BankingGoldman Sachs Jul 2002 - Mar 2004New York, New York, UsProvided strategic and financial advice to companies in the Media, Entertainment, and Consumer sectors. Developed divestiture and growth strategies working closely with the CEO, CFO, and Board. Notable work included the sale of the Disney Stores retail business to The Children’s Place and advisory and financial work leading to the sale of Oakley to Luxottica. -
Summer Associate, Investment BankingMorgan Stanley Jun 2001 - Aug 2001New York, Ny, UsPartnered on a broad range of strategic and financial projects across sectors. Offered a full-time position at the end of the internship. -
Sports Programming; Enterprise Account ExecutiveCbs Television Network Nov 1994 - Jun 2000New York, Ny, UsIn my 6 years at the CBS Television Network, I held positions in advertising sales and sports programming that had a broad impact across the business.
Alison Lange Engel Skills
Alison Lange Engel Education Details
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UclaCommunications -
The Wharton SchoolStrategic Management
Frequently Asked Questions about Alison Lange Engel
What company does Alison Lange Engel work for?
Alison Lange Engel works for Ceros
What is Alison Lange Engel's role at the current company?
Alison Lange Engel's current role is CEO at Ceros.
What is Alison Lange Engel's email address?
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What is Alison Lange Engel's direct phone number?
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What schools did Alison Lange Engel attend?
Alison Lange Engel attended Ucla, The Wharton School.
What skills is Alison Lange Engel known for?
Alison Lange Engel has skills like Marketing Strategy, Market Research, Marketing, Integrated Marketing, Team Leadership, Product Marketing, Advertising, Digital Marketing, Customer Insight, Digital Media, Online Advertising, Cross Functional Team Leadership.
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